9 Tips for Designing a Food Truck Wrap

Food trucks = happiness on wheels.

There’s nothing more original than a simple idea executed flawlessly. The concept of a food truck is beautifully simple and creates incredible value by bringing food to where the people are! Yeah, the concept of mobile food vendors has been around for a while, but the food truck revolution is somewhat new. Obviously, the best element of a successful food truck is the delicious food, but, an important and complementary feature of a good food truck is the way it looks. Creating a visually engaging food truck wrap is not too difficult, but when there are endless possibilities, it can be overwhelming! Here’s a list of 9 tips for designing a food truck wrap for you to consider if you’re taking on this exciting endeavor.

Food truck Wrap - Connecting Signs

Keep it simple, stupid!

Sorry for calling you out like that but this is a hard truth that people need to understand. Overwhelming your audience with lots of words and crazy imagery is never a good idea, so stick to established design principles that make your brand instantly recognizable.

Design Intentionally

Functionality is one of the most necessary components of a food truck. Literally every single thing within the truck must be for a specific purpose, otherwise, it’s just a waste of space. Think of the food truck graphics in the same way. Avoid putting text and important imagery over serving windows, exhaust vents, door handles, etc…

Use Contrasting and Complementary Colors

If you don’t know or understand the concepts behind color theory, take some time to read about it. Did you know that you can change someone’s mood with certain colors? Complimentary and contrasting color schemes will help your wrap design to stand out. Keep the first two tips at the top of your mind, though. Overwhelming your audience can have unintentional consequences.

Create Your Design with Vector-based Art

Vector graphics are great to work with because they can scale up to huge sizes without becoming pixelated and blurry. Adobe Illustrator is one of the best tools for creating vector artwork, although there are other tools available.

food trailer wrap

Outline Fonts and Expand Strokes in Final Artwork Files

Your final vehicle wrap design will probably include a call-to-action and may be in a custom font to fit your aesthetic. Before you send off your final design files for printing, make sure that you outline all fonts and expand the strokes of all design elements. This ensures that there will be no errors when the artwork is printed full scale.

Base the Design off the Actual Food Truck

Food trucks are almost always custom-built to accommodate all the necessary appliances needed for serving food in remote settings. This means that there (most likely) will not be an accurate design template to work from so make sure you have good photos and measurements of the actual truck you’re creating the design for.

food truck wrap design

Utilize Negative Space

Negative space is the parts of a design that are left intentionally bare or empty. Including empty space within your design, in a way, gives your design room to “breathe”. It allows the viewer to easily interpret and understand your advertisement which enables the message to stick.

Get Inspired

There is nothing wrong with going online to search for food truck wrap designs for inspiration for your own wrap design. This tip isn’t saying to copy another designer’s work, which is wrong. In fact, it really is a great way to get out of a design rut.

Design for the Brand

Graphic designers know a thing or two about branding, especially the visual aspect of creating a cohesive brand identity. This tip is just a reminder that a food truck design is just one part of a whole brand. Keep font choices as similar as possible to other branding assets as well as similar spot colors and imagery.

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Banners are great marketing tools!

Banners are a great way to quickly and effectively get your message out, and get your customers in! At Connecting Signs we pride ourselves in designing, building, and delivering exactly what you want, as quickly as you need. Just this past Friday at 2pm our customer called in a panic and said “I need a 10’ x 40’ banner ASAP!!!” They needed it by noon the following Monday, and we were able to deliver a fully finished (hems and grommets) custom-print banner just in time. There is no other sign option I know of that can be done in that time frame and in that size.

 Banners are both a great value and at the same time very versatile.  They are inexpensive and can be used both indoors and outdoors; they are also portable and can be placed in different spots very easily.

We start with a sturdy, resilient vinyl and employ the latest technology digital printing equipment and techniques, combined with high-quality latex inks to produce your design. Our large format HP printer and inks also provide a very environment-friendly solution. We like being able to help reduce the use of harsh solvent inks and the resulting chemical out-gassing.

Banners get a bad rap for using ropes, bungee cords, duct tape, or whatever else to throw it up on a wall or between a couple posts. They also have the reputation of not lasting very long. We recently did an installation of a 7’ x 28’ banner that is mounted in an aluminum frame which will keep the banner held tightly and securely on a south exposure outdoor installation….

It gives a permanent “look” to a simple vinyl banner and should give the owner years of effective advertising. We’ll have to wait to see exactly how long it lasts, but have been told to expect at least 5-7 years. The great thing about this install is that the aluminum frame allows a quick change-out to a replacement banner, or a brand new message! You just cannot get that level of versatility or value from a traditional hard-substrate sign.

At Connecting Signs we live and breathe customer service. For banners you have the option of submitting your own design, or you can have our professional design team create one at no extra charge. We will send you a full color proof – FREE – for your approval. Once we get your approval, we generally print your banner within 24 to 48 hours. We also have no color limits or additional charges for full custom graphics. If you can dream it up, we can do it.

So whether you are in a crunch and need to get your business advertised QUICKLY, or you need something for your school, sports team, or even a wedding – give us a call at (970) 493-0133! We will Get-R-Done!

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Business Signs – The Right Sign For Your Business

Signs are so familiar to us that we hardly notice them anymore and we start to forget their importance regarding the representation of your business out in public.

If you are a business owner, you should know that the right signage is vitally important to the success of your company. Whether its indoor business signs (e.g. lobby signs, interior building signs, ADA signs, etc) or exterior corporate signs like channel letters or cabinet signs, people need to know where you are and what your business offers. Having the right kind of sign or signs depends on so many different variables.

Who Are You Speaking To?

Different businesses require different types of signage. As a business owner you have to know who your demographic is. Your sign company can help you design the most effective sign for your business.

Example: A novelty gift shop needs to boldly and clearly tell their customers that they are “there”, and “this” is what they sell. With a business like that you can and should get really creative with the types and amount of signage in your storefront. Window graphics are a great way to compliment window displays.

How Do You Most Effectively Advertise Your Business?

An effective sign attracts new customers, brands in the mind of the consumer, creates impulse sales, aids traffic safety, and enhances the look of a community. All of these points can be accomplished with signage. Again, you need to really think about your targeted audience when considering your signs. It all needs to compliment and enhance your business. This starts WAY before the signs.  As a business owner, you need to map out your marketing strategy and keep all the graphical elements relating to one another. Give them a purpose. At the same time you need to be careful to not overwhelm your customers. You want to be inviting and friendly, not SCREAMING IN THEIR FACE.

Pick The Right Kinds of Signs

There are already so many different types of signage out there, as well as many different types of businesses. A business’s signs need to compliment and enhance the message that they are putting out there for potential customers. There are so many different types of materials, printing methods, and applications that the possibilities are endless. Do some research if you are unsure of what would work for your business.

Example: Vehicle wraps are arguably the best way to advertise any business. Let’s say that you make toy soldiers in your spare time and you only sell them online. A wrapped vehicle with your logo, domain name, and a picture of your beautiful toy soldiers would be the way to get people who don’t go online that much to know where to buy handmade toy soldiers.

Here at Connecting Signs, we want to make sure that you get the most out of what we can offer for your business. We will not only make your signage ideas a reality, we will help you every step of the way. Our expert sign designers and sign makers know exactly what goes into a successful sign. In fact, one of them wrote this very blog. If you need a sign or some consultation on a sign there’s no better place in (but not limited to) Northern Colorado.

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Vehicle Graphics – Partial or Full?

// // // // // // Vehicle Graphics – Partial or Full?// //

Vehicle graphics are an incredibly effective way to get your business noticed. However, we’ve had clients come in excited about getting a full wrap on their van, then suffer from “sticker shock” when they hear the price range for a full wrap. Many times the first reaction is to ratchet back to just getting a vehicle magnet or “just some lettering on the doors”.

An economical solution to the full wrap is a partial car wrap to get the look and feel without completely covering every square inch. It’s a great compromise and at a fraction of the cost can be just as impactful as a full wrap. The marketing message you are conveying will be incorporated by our design professionals using the color of your vehicle along with spot graphics or decals strategically placed to finalize your design. With a partial wrap, anywhere from 1/4 to 3/4 of the vehicle is wrapped.

So how do you decide how much of your vehicle to wrap? Many times, cars and smaller vehicles are better suited for full wraps. However on large work vans and trucks, partial wraps are very easy and look great. One example of a partial, is a ‘back wrap’ on a cargo van which works well since there’s a lot of surface area, and you can do a cool visual effect like walking into a showroom.

Another idea is to just get the back window wrapped with window perf. Just think, every stoplight you’re at the person behind you is “stuck” reading your marketing message about your company. There’s no way to do that with the old-fashioned Fort Collins yellow pages ad!

Lastly, unless the wrap is going to be temporary (like for a one-time promotional event), make sure the highest quality vehicle wrap materials are used. Any trade-offs made here will certainly lead to disappointment later!

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