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Branding Through Signs, Wraps, and Graphics

business storefront signs - Connecting Signs

Complete Storefront Sign Package

Need Signs for Your Business?

Rain for Rent is a leading provider of temporary liquid handling solutions.  It is family owned and operated since 1934; serving all 50 states, Canada, the UK and Europe. Read more about this company here. Connecting Signs has been working with this business for a little over a year and have done some work locally (northern Colorado) and nationally. We have provided everything from vehicle decals to dimensional signage for the company.

Explore the photos and descriptions of the different storefront signs for this fast, expanding company!  

Greeley, Colorado signs:

fleet truck graphics

Stockton, California storefront signs:

Illuminated building sign

Charlotte, North Carolina storefront signs:

monument sign

  • Monument Sign (flush face)

Connecting Signs is proud to partner with Rain for Rent for all their storefront sign needs here locally and across the country! How do we do make a sign for their out of state locations?  We partner with excellent sign companies and installers that we trust and depend on to get the job done to our expectations which meets our customer’s expectation!  Our contact at the North Carolina location was thrilled at how quick and easy the job went – especially since we are over a thousand miles from the job site!

Any kind of signage; anywhere! Get started by requesting a quote or Call us 970-493-0133 for your all of your signage needs – local, statewide, and nationwide.

truck wraps northern colorado

Signs for Building Business Branding

Starting your own business is a huge undertaking. Success does not come easily, but every successful business started out from nothing. In order to connect with your intended audience, it’s a game of trial and error to find what works best. Generating those leads and developing relationships with that audience is difficult. There’s nothing worse than being in business for a long time, and being repeatedly overlooked by potential customers.

In this (very) competitive market, a new business must outshine the competition. Whether that means better customer service, better products, cheaper prices, faster turn-arounds, or all of the above; it’s what will draw in new customers and keep current customers coming back. Your business’s brand (business name and logo among other things) has the potential to immediately communicate who, what, how, and why you’re here. Building up your brand is hard. It takes a lot of time and many lessons learned until you finally find that niche. Utilizing signs for building your brand is one of the best ways to engage and educate potential customers. Here’s a few kinds of signs that can help build your business branding.

Dimensional Logo and Letters

Outdoor Signs:

A sign on the outside of your building is the “face” of your business. It’s how people will recognize and find you. Some types of permanent exterior signage are:

  • Channel letters
    • Frontlit, backlit, front & backlit combo
  • Monument Signs
    • Free Standing Architectural
    • Post & Panel
    • Directory Sign
    • Pylon Sign
    • Digital Displays (electronic message centers)
  • Cabinet Signs
    • Internally illuminated
    • Logo Box Signs – Illuminated
  • Dimensional Letters
    • Cast metal
    • Exterior Grade Acrylic
  • Window Graphics
    • White vinyl applied to doors or windows
    • Printed vinyl applied to doors or windows
  • Flat Building Signs
    • Flat-cut aluminum with printed business name or logo

Modular wall sign fort collins

Modular Wall Sign

Indoor Signs:

Interior signs can also add to your presence especially if you share a space with another business. If you have a waiting area, signs or decorative prints can add a comforting ambiance. Here’s some examples of interior signage:

  • Lobby Signs
    • Multiple finishing options
    • Illumination available
  • Canvas Prints
    • Flat boards or wrapped around wooden frames
  • Dimensional Letters
    • Multiple finishing options
  • Directional Signs
    • ADA compliant signage (braille signs)
  • Point of Sale Signs
    • Multiple options and finishes available

Food Truck Wrap

Signs on the Move:

Signs need to work for your business even far away from your actual location. You can accomplish this with:

  • Vehicle Graphics (moving billboards!)
    • Full or partial wraps
    • Decals
    • Window Graphics
  • Yard Signs
    • Coroplast signs – with wire stakes
    • Aluminum Signs – with metal frame
  • Banners
    • Vinyl Banners
    • Mesh Banners
    • Outdoor Flags
    • Trade show banners
  • Sidewalk Signs
    • A-frame or sandwich board signs

Radio Station Custom Vehicle Wrap

Recently, a local radio station in Northern Colorado came to us to help them re-design their 2015 Nissan Pathfinder to reflect their new branded logo. We were lucky enough to work with them on their first wrap. They changed their logo quite a bit to reflect their new sound. We wanted to help them keep to their budget as well, so this new wrap needed to be a custom partial vehicle wrap.


Tri 102.5 full vehicle wrap

The color scheme to be used in the wrap was changed to a simple blue, and red based design. We decided to design this with the logo in mind. It’s highlighted by the angled lines with the blue and red sampled from the darkest blues and darkest reds. The website address and corporate logos also needed to be clearly shown on the wrap. We also installed perforated window vinyl on the side and rear windows for additional coverage. But, the best part about perforated vinyl is that you can see out of it from inside the vehicle.

Previous logo design and full vehicle wrap

Previous logo design and wrap

Even custom partial vehicle wraps can be versatile and can increase your visibility to your audience. You can also think of vehicle wraps as a moving billboard! If you are on the road, driving your company van or truck around, you can take all those views you’re getting on the highway or parked as a way to engage potential customers. Small businesses can benefit greatly from vehicle wraps, especially if your business is new in town. The cost saved by shifting your marketing budget to include a vehicle wrap or vehicle graphics (like side door decals, or rear window graphics) is great after you look at the cost of an actual billboard.

Are you interested in a vehicle wrap? Do you want to see the difference between a quarter, half or full vehicle wrap? Give us a call today or click here to request a quote!

Window Graphics - Signage Company - Connecting Signs


Window graphics and window lettering is a very common project in the sign industry.  If you have a store front business, you probably have window vinyl on your door or window or both. A lot of good information can be stated about your business on your windows; logo and business name, hours of business, phone number and website.  Remember to keep it simple and easy to read.  Keeping it easy to read can be a challenge.  When the inside of the building is illuminated, light-colored graphics tend to disappear.  And, if dark-colored graphics are used, the graphics may be hard to see when the building is dark inside.

Typically, sign painters fix this by outlining window lettering with a contrasting color, insuring that the lettering had its own background.
Now, sign makers will add an outline to lettering or graphics to make sure it is easily read whether the office was lit or dark.

There are definitely businesses with windows or door lettering that you can’t see until you walk right up to it.  This example might be a little hard to read if you are driving past.  The logo looks great, but the business name is pretty hard to see.  

Outline those letters in white and this sign is much more visible.  Use a hefty, bold style to the outline.  Covering a lot of the area of the window or door isn’t a bad idea either.  

Step outside and take a look at your window or door; easy to read or not??  Don’t have window letter or window graphics yet? Let our staff of experts help you with your design to help you get started and noticed.  Window vinyl is very cost-effective and reasonable.  Give Connecting Signs a call or visit our website for a quote today and let your front window and door bring in the business!


fleet vehicle graphics - Signage Company - Connecting Signs

Vehicle Wraps and Graphics Terminology

Vehicle Wrapping Terminology

Here at Connecting Signs we really love doing vehicle wraps – in fact, we’re now northern Colorado’s only 3M Preferred and Lowen Certified expert installers! We can’t emphasize enough the importance of vehicle graphics for your business.  The latest trend in mobile advertising usually relates to handheld devices, however, creating a moving billboard with a custom vehicle wrap can actually be more effective for locally-based businesses. Wrapped cars, trucks, and vans are estimated to receive 30,000 to 70,000 views a day and for a business that depends on local customers; vehicle wraps can provide the longest-lasting, most affordable advertising solution.  Car wraps boast the lowest cost-per-impression rate compared to any other form of advertising media and are not only affordable for large brands that elect to use vehicle wraps as a core advertising strategy, but also for small and medium-sized businesses. You can’t shut off the message on a vehicle like you can on a TV, it is displaying your message and providing valuable advertising 24/7.
It’s not hard to understand the benefits, although; we understand there are still questions and concerns about vehicle wrapping that you might have.  So maybe some definitions of commonly used wrapping terminology that you will hear would help.

Vehicle Wrap Process

A vehicle wrap (full or partial) consists of a design developed by the customer or a graphic designer.  If the customer provides us with the design, the graphic designer ensures that the file is in the correct format so that the design produced is exactly what the customer is expecting; especially fonts, spelling, and correct colors.  After the customer approves the design, it is printed on special vinyl and laminated, and finally installed or “wrapped” on a vehicle. The wrap is applied directly to the vehicle using special tools.  The installer may work just as close with the customer as the graphic designer making sure placement looks correct, seams in the vinyl are pointed out and, care of the wrap is talked about.  The application is so precise it is often mistaken for a custom paint job.  Wrapping can be applied to everything from a car, van, truck, fleet vehicles, and much more.

  • Vinyl – Design is printed on this.  Most popular is called cast vinyl because it does not shrink or stretch or change its shape once installed.  Popular brands are 3M, Avery, and Oracal.
  • Laminated – A special transparent film applied to the vinyl for protection from the elements.
  • Printing – Our Latex printer is fast turnaround, versatile, and environmentally friendly.
  • Full Wrap  –

  • Partial Wrap –

  • Fleet Wraps – Vehicles owned by a company and used for business purposes.
  • Tools – Heat gun, vinyl cutter, magnets, gloves, scrapers, molding removers, and squeegees.

  • Graphic Design – The art or skill of combining text and pictures in advertisements, magazines, or books.   Graphic designers create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform or captivate consumers.
  • File Type – If you provide your own artwork, EPS is the most common file type that vector files are saved as in order for graphic designers to create the design.
  • Color Matching – We use the Pantone Color Matching System which is largely a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another.

  • Seam – A line formed by the joining together of two separate pieces of vinyl.

Let Connecting Signs know how you’re going to be using the vehicle as well as how long you plan on keeping the wrap. Weigh the cost against the quality and long term durability before making your decision.  Trying to save by using inferior quality will cost more in the long run but if you are on a tight budget a short-term solution may be the only option.  There is a lot involved with vehicle wraps, but we are the experts, just let us do the wrapping and you do the reaping—benefits that is!!

What is Good Vehicle Graphics Branding?

The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Branding your business should be in many places – your website, business card, brochures, indoor signs, outdoor signs, etc.  Don’t forget the very best place for branding is on your vehicle!
Sadly we all aren’t Red Bull or any of these common brands where you know exactly who they are, what they provide and what they promise as soon as you see them.  Color is very important in branding.  The color used by these well know businesses is awesome!  They convey their message without many words.

People see color before they absorb anything else.

  • Red is a good color that communicates power.
  • Brown symbolizes dependability and solidity.
  • Orange is a color of adventure which inspires and creates enthusiasm. It is optimistic and sociable and suggests affordability.
  • Yellow is an illuminating and uplifting color which stimulates our analytical processes and assists with mental clarity.
  • Green is associated with nature, health and healing. It balances the emotions and inspires compassion.
  • Blue is the safest color to use in most applications, implying honesty, trust and dependability and it is the most commonly used color in corporate identity.

This figure really helps to understand the concepts of a good brand.

  • Identify – Become memorable.  Come up with a creative slogan and logo
  • Attributes – Easy to pronounce, short and easy to remember, description of your product, consistent with the image of your product
  • Vision – Clarity, consistency and constancy.  Communicate naturally and understandable to others and do it all the time.  Be authentic and straightforward – BE YOURSELF
  • Value – How can you continually add value to other people’s lives?  Your brand is only as valued as you are appreciated by your customers
  • Trust – Responsibility for taking good care of your customers

Nearly every business uses their vehicle for business purposes.  Some more than others like trash pick-up, deliveries, cleaning services, etc. These types of businesses must have good vehicle branding.  For all the reasons just mentioned and just for sake of identifying yourself in a neighborhood where someone might wonder who you are.

Vehicle graphics includes your message of what you do and who you are and goes with you everywhere.  Getting all the concepts of branding on your vehicle is not an easy task.  Connecting Signs can help because we are thinking about it all the time – right placement, color, size, too much info, not enough info and much more.