Elements of an Effective Business Storefront

An effective storefront is one that utilizes many kinds of signage. These business signs (indoor signs and outdoor signs) engage customers and attracts new customers. It is so important to appeal to your customers and meet their needs. You will also want to stand out among your competition. There are many things that you must consider when mapping out your signage structure. Here’s an example of effective storefront signs for your business.

Pre-Opening Signs

Mesh fence banner colorado and storefront signs

If your business is being built from the ground up, you will want to inform the public of what is happening as well as information about when you’re opening. You can also take this opportunity to inform your potential customers about the services you offer. Vinyl banners or mesh fence banners are useful in this instance because they are made to be temporary and cost-effective.

Outdoor Building Signs

Dimensional letters fort collins colorado and storefront signs

Next up, you will want to get permanent building signs mapped out and planned. This includes the design and attaining the required permits from the town or city offices. Monument signs provide great visibility from the road. If you’re located in a business park, your property management company should already have a monument sign by a nearby road that has multiple tenant panels. For your building sign, it’s a good idea to consider investing in dimensional letters. Backlit dimensional letters or an internally lit channel box are great options.

Window Graphics & Indoor Signs



The following signs are also very important to your business. Window graphics, in the form of cut vinyl, applied to the front door are great opportunities to inform your customers of your business hours as well as a helpful identifier of your location. This is especially true if you share a space with other businesses. Indoor signs, like lobby signs or wall graphics are also effective tools to enforce your brand. Menu boards are also a form of indoor signage that we can design and manufacture. If you’ve ever been out to eat, you know how important a well-designed menu is!

Vehicle Wraps & Vehicle Graphics

Partial Truck Wrap

Finally, if you want to reach out to your customer base even further, you should seriously consider getting graphics on your company vehicle. Vehicle graphics, box truck graphics and trailer graphics are always very customized; no two projects are the same! With digitally printed graphics you can have your full color logo printed or you can choose from a variety of colors and finishes in ready-to-cut cut vinyl. Vehicle graphics stand out as one of the best methods for advertising. A full wrap may be pricey, but the return on that investment is one that you cannot pass up!

Bus wraps fort collins - Signage Company - Connecting Signs

Vehicle Graphics for Water Valley’s Limo Bus in Windsor, Colorado

Connecting Signs worked with Miles BrandDNA to create a great eye-catching bus wrap for Water Valley in Windsor, Colorado.

  • Miles BrandDNA’s singular focus is on creating differentiation by identifying and communicating our client’s Brand DNA has produced an unprecedented history of success for many of the leading real estate brands in the world.
  • Water Valley holds the distinction of being Northern Colorado’s premier resort-style lake front/golf course development.

We specialize in vehicle graphics, and as far as we’re concerned, the bigger the better! One of the challenges of this bus wrap was keeping the graphics flowing across the large windows on the sides of the bus. We used perforated window film to keep the graphics looking great over the windows, while allowing the folks inside the bus to see out. For the body of the bus, we used highly conformable 3M premium wrap vinyl to make sure our customer gets a beautiful looking graphic, with the longest life possible.

This newly wrapped bus with flashy graphics, not only provides the lucky riders with loads of fun while they safely enjoy their special event, but the bus is also providing a huge rolling billboard for Water Valley! Bottom line is that bus wraps really can’t help but get noticed, and they will drive brand awareness more effectively than nearly every other type of advertising.

If you have vehicle (even a bus!) that needs to be advertising your brand, give us a call at 970.493.0133 and we’ll help create a rolling billboard for your company’s brand!