Your Monument Sign is a Part of Your Brand
Signage is the one of the first ways that a business can “introduce” itself to the public and first impressions are very important! There are endless choices to make when it comes to deciding what the signs should look like and where they’re located. One type of commercial signage that makes a big impact is monument signs. Monument signs are intended to be long-lasting and complimentary of existing architecture. Sometimes an architect will plan out the monument sign design while they’re creating the building plan to keep everything consistent within the aesthetic of the architecture.
Monument Signs Inform, Direct, and Impress
Monument signs generally identify a business, development, or property. These signs are purely functional, but there’s lots of interesting features to add to a monument sign to help it stand out better among competition as well as to provide optimal visibility at night. Illuminated channel letters and dimensional logos ensure that your brand will be seen at night while cars drive by. Another interesting feature available for monument signs is an electric message center to communicate daily specials or show the local weather temperature. Monument signs are usually intended to be permanent structures, so they’re constructed from high-quality materials such as stone, concrete, high-density foam, or metal.
When illuminated at night, they’re like a 24/7/365 sales person who is working around the clock.
There are many distinguishing benefits to utilizing a monument sign for a business. Monument signs are highly visible to commuters and foot traffic. When illuminated at night, they’re like a 24/7/365 sales person who is working around the clock. Monuments signs can also be made to feature more than one business when used for a business park that might have multiple tenants. When a monument sign is constructed with high-quality materials, it communicates to customers that this business is established and here to stay.
One tip for getting a monument sign project started would be to start the process early. A monument sign can take a long time to come to fruition. There’s lots of steps to follow and local ordinance rules to comply to as well. Once you have a monument sign installed, take advantage of it! Take pictures or selfies with the monument sign in the background and share them on social media and encourage customers to do the same. Keep your monument sign clean and well-maintained and you can look forward to years of useful advertising!
Effective signage means many things. The message being displayed needs to be clear, readable, informative, and distinguishable from competing messages. These messages can be letters, words, logos, images or even moving images. A functional sign works because it identifies you or your business and it communicates to the public who you are and what you do. Outdoor signs are (maybe) the most important kinds of signs. Businesses that rely on walk-in customers need outdoor signs on their building that work in the daytime and at night. In most cases, outdoor signs are permanent. Channel box signs (or cabinet signs) are popular and work well, but channel (or dimensional) letters provide the most impact. They are versatile and showcase brand identities the best. The most popular kind of channel letters are frontlit channel letters.
Frontlit channel letters are illuminated and dimensional. There are many different options for colors and font styles. There are four parts to a frontlit channel letter: the back, the return (or the side), the face of the letter and the trimcap. The return is the side of the dimensional letter and comes in an array of standard colors, but can also be painted a custom color. The face of the letter is made from exterior-grade translucent acrylic. The face can be white or colored acrylic or custom-printed translucent vinyl can be applied to the letter and trimmed. Anything can be printed on the translucent vinyl, so the possibilities are endless! A trimcap connects the return of the letter to the face and comes in many standard colors, but can also be painted any color. The last part of a frontlit channel letter sign is the illumination. LED lights are the most common and the most energy efficient.
Again, these signs work best if you think about what they will look like in the daytime and what they will look like at night. Here’s a great example of an effective frontlit channel letter sign. Ander’s Auto Glass is a great Northern Colorado company that recently opened a new location in Fort Collins right along the main interstate highway. They needed a BIG sign that was readable from the highway. We were really excited to help them with their sign and they are very happy with the finished product!
Monument signs are great for extra visibility if your business is hard to see from the road. You might not realize how many monument signs you see on a daily basis, but they are everywhere! Business parks and shopping centers use monument signs with built in removable panels to provide signage for the various businesses located within the building. Monument signs are perfect for school campuses, churches, small businesses and neighborhoods.
Since these signs are free-standing and permanent, they are manufactured with sturdy and long-lasting materials. Dimensional letters are normally installed on monument signs but sometimes letters are engraved into the face of the sign. LED message centers are usually integrated within monument signs as well. Message centers are a great way to communicate specials or event announcements directly to the public. As great as these signs are, they require specific and detailed planning. Permits, proofs, mockups and zoning are usually necessary in the process.
Here is a recent monument sign we manufactured for a local business in Windsor, Colorado. This sign already had a concrete foundation and a nice face. The previous business had its logo engraved directly to the panels, so to achieve the design we sanded down the sides and repainted the face. Exterior-grade acrylic letters were then installed on the sign. Spotlights on the ground help light the sign for high-visibility at night.
Choosing Connecting Signs to help create a monument sign for your organization or business ensures that you will be helped through the whole process. There are many materials, colors, finishes, and designs to choose from. We can also guide you through the legal limitations of outdoor signage to ensure that your sign is acceptable within your city or county. Give us a call or request a quote and one of our sign specialists will contact you to get the process started!
An effective storefront is one that utilizes many kinds of signage. These business signs (indoor signs and outdoor signs) engage customers and attracts new customers. It is so important to appeal to your customers and meet their needs. You will also want to stand out among your competition. There are many things that you must consider when mapping out your signage structure. Here’s an example of effective storefront signs for your business.
If your business is being built from the ground up, you will want to inform the public of what is happening as well as information about when you’re opening. You can also take this opportunity to inform your potential customers about the services you offer. Vinyl banners or mesh fence banners are useful in this instance because they are made to be temporary and cost-effective.
Outdoor Building Signs
Next up, you will want to get permanent building signs mapped out and planned. This includes the design and attaining the required permits from the town or city offices. Monument signs provide great visibility from the road. If you’re located in a business park, your property management company should already have a monument sign by a nearby road that has multiple tenant panels. For your building sign, it’s a good idea to consider investing in dimensional letters. Backlit dimensional letters or an internally lit channel box are great options.
Window Graphics & Indoor Signs
The following signs are also very important to your business. Window graphics, in the form of cut vinyl, applied to the front door are great opportunities to inform your customers of your business hours as well as a helpful identifier of your location. This is especially true if you share a space with other businesses. Indoor signs, like lobby signs or wall graphics are also effective tools to enforce your brand. Menu boards are also a form of indoor signage that we can design and manufacture. If you’ve ever been out to eat, you know how important a well-designed menu is!
Vehicle Wraps & Vehicle Graphics
Finally, if you want to reach out to your customer base even further, you should seriously consider getting graphics on your company vehicle. Vehicle graphics, box truck graphics and trailer graphics are always very customized; no two projects are the same! With digitally printed graphics you can have your full color logo printed or you can choose from a variety of colors and finishes in ready-to-cut cut vinyl. Vehicle graphics stand out as one of the best methods for advertising. A full wrap may be pricey, but the return on that investment is one that you cannot pass up!
To keep your business running, you need customers. Your customers, or rather the community you are supporting, needs you too, right? The information that you put out to your community is the “hello, nice to meet you” or “welcome back!” gesture you extend to your customer base. If you are selling a service or product you need an outdoor presence. Do that with exterior signage! As a sign company we work with so many companies (established and just beginning) that have questions about their outdoor signage. With so many options out there; dimensional letters, back-lit dimensional letters, channel box signs, monument signs, tenant signs and so many more, it’s hard to know what your options are. Like anything, if you have a budget your options are more limited but effective signage is highly achievable for any budget!
Here is a list and description of five different types of outdoor signage:
Channel box signs – These signs are three-dimensional boxes, (usually built out of aluminum) with the front of the box being a translucent panel that graphics are applied to. The graphics can be digitally printed or die-cut translucent vinyl. These types of signs are moderately priced and can easily be wired to be illuminated at night for greater visibility.
Flag Signs – These signs are best for stopping foot traffic. They are positioned perpendicular to the building to cross the flow of traffic. They can be wired to be illuminated, and can be built out of many different materials. The options are truly endless!
Dimensional or Channel Letters – These signs can be made out of many different kinds of materials and thicknesses; formed acrylic, flat acrylic and cast metal letters are just some examples. There are many color options and trim cap options. There are also different ways to illuminate these letters. Front lit letters are very common although reverse lit letters are another great option! This example shows reverse-lit metal letters and formed acrylic letters:
Dimensional Logos – These signs are available in both front lit and back lit forms. Logo boxes are constructed in the same way as regular dimensional letters.
Monument Sign – These signs are usually the best option for a hard-to-find business or apartment building. These signs are permanent. Monument signs may be the premium option for signage, but they allow for the most creative freedom!
We can help you every step of the way to help you accomplish your signage needs. A local vape shop recently expanded to Westminster, and they needed effective signage for their building. We worked with them to design the sign. Once the design of the dimensional letters and logo box were finalized, we took over and got the permit from the city, manufactured the components, and successfully installed the sign just in time for their grand opening! Do you need an effective outdoor sign for your business? Give us a call or click here to request a quote!
Business owners face many tough decisions, and deciding to relocate their business is never taken lightly.
Maybe the rent was too high, maybe internal processes have changed and you don’t need as much space, or business is growing and you need to expand into something bigger.
Whatever the reason, you must think about how to take care of your existing customers, and how to take advantage of the move with attracting new ones.
Moving company signs in Fort Collins and surrounding area is our expertise. Most times, you’ll want to take full advantage of the moving “event” by putting up new signs that help showcase your new building/location. Either way, our talented team here at Connecting Signs is here to help, and take Signs off your list of things to think about.
Connecting Signs in Fort Collins can make your transition to your new facility much simpler by providing complete interior and exterior sign packages. From temporary Grand Opening banners, all the way to new custom illuminated building signs, we’ll be your partner in consulting, designing, and installing – a true one-stop experience in getting your new location ready for action!
- Window & Wall Graphics
- Lobby Signs & Recption Area Signs
- Interior ADA/Braille Signs & Wayfinding Signs
- Illuminated Building Signs – Illuminated
- Non-Illuminated Building Signs
- Monument Signs
- Custom Parking Lot Traffic Signs
We are family owned and operated – Connecting Signs is not a franchise, nor are we a ‘quick’ sign shop. Your business branding is always our first priority. Our team is talented, skilled and dedicated and we strive to provide your company with the perfect solution for your particular need every single time. If your company is planning a move, or if you are opening your business in Fort Collins or Northern Colorado, don’t mess around with just any sign shop – give us a call today!
Channel Letters are a great method to advertise your business both inside and out. According to many sources, channel letters are the number one choice of brand identification on building storefronts. They give your customers a positive impression of your business, one that tells everyone you’re serious about your brand, company, and business!
Visible both day and night, channel letters attract attention 24/7 every single day. A highly visible set can make a difference in having a potential customer come and check your business out, versus just passing on by to a competitor.
Channel letters have evolved over time. In the past everything was illuminated with neon lighting, but today most channel letters use LED lighting which can offer significantly long term energy savings and less maintenance with high visibility results. There’s also many styles available:
- Front Lit Channel Letters – Most typical style, Illumination on the front surface only.
- Back/Reverse Lit Channel Letters – Gives the letters a “glowing outline” look.
- Front/Back Lit Channel Letters – Illumination in both front and back of each letter.
- Open Face Channel Letters – Neon-lit with the face open, which exposes the bulbs.
- Logo Boxes – Basically a contour shaped channel letter.
Connecting Signs offers a complete range of channel letter products, font styles and custom logo boxes. We can also digitally print the faces to achieve any graphic effect. We offer all styles of channel letters, and can guide you through the design process to make the experience as simple as possible.
Our team looks forward to designing, building, and installing a great set of channel letters to advertise your business here in Fort Collins and Northern Colorado!