Recently, a local radio station in Northern Colorado came to us to help them re-design their 2015 Nissan Pathfinder to reflect their new branded logo. We were lucky enough to work with them on their first wrap. They changed their logo quite a bit to reflect their new sound. We wanted to help them keep to their budget as well, so this new wrap needed to be a custom partial vehicle wrap.
The color scheme to be used in the wrap was changed to a simple blue, and red based design. We decided to design this with the logo in mind. It’s highlighted by the angled lines with the blue and red sampled from the darkest blues and darkest reds. The website address and corporate logos also needed to be clearly shown on the wrap. We also installed perforated window vinyl on the side and rear windows for additional coverage. But, the best part about perforated vinyl is that you can see out of it from inside the vehicle.
Even custom partial vehicle wraps can be versatile and can increase your visibility to your audience. You can also think of vehicle wraps as a moving billboard! If you are on the road, driving your company van or truck around, you can take all those views you’re getting on the highway or parked as a way to engage potential customers. Small businesses can benefit greatly from vehicle wraps, especially if your business is new in town. The cost saved by shifting your marketing budget to include a vehicle wrap or vehicle graphics (like side door decals, or rear window graphics) is great after you look at the cost of an actual billboard.