Fort Collins directional Signs

Effective Indoor and Outdoor Directional Signs

You might not realize how important clear and readable signage is until you find yourself lost in an unfamiliar location. Directional signs are so useful and important because they tell us where to go and how to get there! Effective directional signs are ones that have large clear text in a color contrasting against its background. Any other necessary information like arrows or worded directions also are very visible and easy to read. Directional signs also need to be installed so that the customers can easily find them. As you can see, there are rules that should be followed for directional signs. However, that doesn’t mean that they won’t look good. An effective directional sign is also designed so that it looks like it belongs as well as helping people navigate.

Outdoor Fort Collins directional signs in the form of traffic signs or road signs on the highway are purely functional. They don’t need busy designs with lots of contrasting colors, just two colors: any dark-colored background and white letters. There’s a reason interstate road signs look the same, because white letters on top of a dark green background is one of the best color combinations. The white letters stand out so well against that background.

Indoor directional signs (also) mainly serve the purpose of guiding foot traffic so they also need to be simple and readable from far away. If you ever find yourself in a busy international airport with thousands of other people trying to find their gate or rushing to make their flight, you will notice that directional signs are everywhere! They all look the same, with clear lettering and symbols and contrasting colors.

Signs help people in many ways. It’s very important to make your signs work for you! Directional signage is just one of the many kinds of signs that are necessary for modern times. With innovations in the sign industry and new buildings being built all over, there is a big demand for directional signs that not only look good, but also serve a purpose.

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Signs for Building Business Branding

Starting your own business is a huge undertaking. Success does not come easily, but every successful business started out from nothing. In order to connect with your intended audience, it’s a game of trial and error to find what works best. Generating those leads and developing relationships with that audience is difficult. There’s nothing worse than being in business for a long time, and being repeatedly overlooked by potential customers.

In this (very) competitive market, a new business must outshine the competition. Whether that means better customer service, better products, cheaper prices, faster turn-arounds, or all of the above; it’s what will draw in new customers and keep current customers coming back. Your business’s brand (business name and logo among other things) has the potential to immediately communicate who, what, how, and why you’re here. Building up your brand is hard. It takes a lot of time and many lessons learned until you finally find that niche. Utilizing signs for building your brand is one of the best ways to engage and educate potential customers. Here’s a few kinds of signs that can help build your business branding.

Dimensional Logo and Letters

Outdoor Signs:

A sign on the outside of your building is the “face” of your business. It’s how people will recognize and find you. Some types of permanent exterior signage are:

  • Channel letters
    • Frontlit, backlit, front & backlit combo
  • Monument Signs
    • Free Standing Architectural
    • Post & Panel
    • Directory Sign
    • Pylon Sign
    • Digital Displays (electronic message centers)
  • Cabinet Signs
    • Internally illuminated
    • Logo Box Signs – Illuminated
  • Dimensional Letters
    • Cast metal
    • Exterior Grade Acrylic
  • Window Graphics
    • White vinyl applied to doors or windows
    • Printed vinyl applied to doors or windows
  • Flat Building Signs
    • Flat-cut aluminum with printed business name or logo
Modular wall sign fort collins

Modular Wall Sign

Indoor Signs:

Interior signs can also add to your presence especially if you share a space with another business. If you have a waiting area, signs or decorative prints can add a comforting ambiance. Here’s some examples of interior signage:

  • Lobby Signs
    • Multiple finishing options
    • Illumination available
  • Canvas Prints
    • Flat boards or wrapped around wooden frames
  • Dimensional Letters
    • Multiple finishing options
  • Directional Signs
    • ADA compliant signage (braille signs)
  • Point of Sale Signs
    • Multiple options and finishes available

Food Truck Wrap

Signs on the Move:

Signs need to work for your business even far away from your actual location. You can accomplish this with:

  • Vehicle Graphics (moving billboards!)
    • Full or partial wraps
    • Decals
    • Window Graphics
  • Yard Signs
    • Coroplast signs – with wire stakes
    • Aluminum Signs – with metal frame
  • Banners
    • Vinyl Banners
    • Mesh Banners
    • Outdoor Flags
    • Trade show banners
  • Sidewalk Signs
    • A-frame or sandwich board signs