Full Vehicle Graphics

Vehicle Graphics for Heating and Air Company in Northern Colorado

// // Vehicle Graphics for Heating and Air Company in Northern Colorado//

IMS Heating and Air is a successful and respected HVAC company in Colorado, and with their long list of customer testimonials they know a thing or two about treating customers with top-notch service. I met Daren, one of the owners at IMS, and he indicated he sees many service contractor fleet vehicles with full-color vehicle wraps and was interested in updating the van graphics on their fleet. While IMS’s existing vehicle decals and lettering served it’s purpose for many years, it was time to update their corporate image with some fresh, new vehicle graphics for their entire fleet!

With the growing number of vehicle wraps on the road today, it can be a challenge to come up with something original, fresh, and cutting edge. We also had directions to maintain their corporate colors, logos, and general “look”.

Our lead designer and our lead installer did an initial “walk-thru” with IMS. This included talking through several design ideas with the customer and one of their fleet vehicles. All design aspects were discussed – colors, logo placement, taglines, website URL, and phone numbers. The value of this initial vehicle graphics walk-thru is to get us “tuned-in” to what is important to our customer and the message they want to convey. We’ve found that not having this one-on-one relationship with our customers is a recipe for mis-communication and a lengthy design cycle.

The final vehicle wrap design included the unique look of having one side of the fleet graphics red -representing the “heating” side of the business, and blue for “cooling”. For vehicle advertising you only have 3-5 seconds to get the viewers attention, so we included the IMS globe to first grab the eye. The placement of the globe was important as well since people look at images first and read left to right. If you’ve ever seen a sign or vehicle graphic that violates the “focal point on the left” rule, you’ll understand what we mean… put it on the right-hand side and the text on the left, and the eye will go right to the image and miss the text.

An established and successful business like IMS understand that the most impressive part of vehicle graphics is is that it’s less than nearly all other forms of advertising. The average vehicle wrap costs $1,500—$3,000 and lasts 3-5 years. So if you paid $2,000 and your wrap lasts 5 years, that equates to $33 per month! Savy business owners know there is no other adverising that cost $33 per month, while generating between 30k – 70k impressions daily.

Oh, and just how much do radio and TV ads run now days?!…

The pictures below show the company’s old van graphics, a proof of what our designer came up with and the final pictures that are driving all over northern Colorado!

truck wrap advertising - Signage Company - Connecting Signs

Vehicle Graphics – 3 Questions to Ask About Your Advertising Campaign

How is your small business’ advertising going? Maybe the marketing dollars you’re spending isn’t translating to customers, or even “lookers”. Jumping into vehicle graphics and vehicle wrap advertising just might be the answer that you have been looking for. Chasing after premier spots in print media, TV, or radio come at a very hefty price. After reading these 3 reasons for utilizing vehicle advertising, you may want to switch at least some portion of the company’s marketing budget there.

When is a good time?

There are at least four key indicators for a business to know that it’s time to advertise

      1. In the first months of a new business you need to create brand identity.

 

 

    • After sales have stabilized to a significant level, which allow for enough dollars for advertising.

 

 

    • Competitors marketing efforts decrease.

 

 

    • Customers are seeking bargains and are more willing to change suppliers

 

 

Where to put my advertisements?

Start a new business here in Fort Collins or Northern Colorado and your phone will ring as soon as your service is turned on. The problem is that the calls will be from advertising salespeople. Sure, Yellow Pages sounds good and they’ve been around a long time. You add your logo and maybe an image and before you know it, you’re spending $2K and up annually for that small ad – and no one sees it. Ever been told you absolutely must advertise on the radio and notice even your own employees either listen to streaming music stations over the internet, satellite radio or have MP3 headphones on? Ever been told local TV would be a great way to really get your campaign going then realize that most families either stream shows over the internet commercial-free or DVR them and skip over the ads? The only time you can be reasonably sure that you will get your potential customers watching your TV ad is during the Super Bowl, but you probably don’t have $3.5 Million to run your 30 second spot. Other factors that affect this would be the kind of product being advertised and how you want your market to recall your brand. In terms of placement, this would be determined by the level of exposure and time of exposure of the target market on the said media.

Hitting the Target?

Businesses need to be asking “who is my target audience?” The answers might be something like “anyone over 40” or “anyone who loves animals” – while these answers might seem too specific, they’re not. Your business or advertising campaign may have several different types of a target audience and for each type you should identify a combination of these factors: • Demographics – by age, income, gender, occupation. • Psychographics – including hobbies, personal interests, preferences, music. • Geographic – this can be as general as worldwide or a specific city or country. • Use-based – how often the customer would want or need your product or service.

Frustratingly Simple!

Getting the “When”, “Where”, “Who” advertising factors correct can get frustrating. Our advice is to simplify and address all the key elements with vehicle wraps. We can tell you right here—without a chart or graph—that vehicle wraps will reach your target market. Vehicle graphics can achieve 70,000 visual impressions in just one day and 95 percent of people surveyed said they remembered the graphics they saw on vehicle wraps. They will reach your target market, and as far as demographics go, the young, the old, the poor, the wealthy, the students, the business owners, the married, the single see your ad as it turns your vehicle into a one-of-a-kind moving advertisement billboard It’s interesting when a business owner says to us “but if I have my logo and phone number on my car, I’ll have to drive safe because everyone will see it” …that statement really drives it home! Maybe sign companies should get credited more for keeping our roads safer by having people’s contact info on their vehicle. Vehicle graphics can be as simple as a $300-$1,000 vinyl lettering design to truck wraps, car wraps, or van wraps starting around $1600. Vehicle wraps are hot, trendy and it is in-your-face advertising people can’t help but notice. It is simply the way to remove your frustrations with your marketing campaign. Can’t make it through the article without this powerful chart (below) we’d like to share with you.  So here’s a couple more questions for you: Ready to get an answer to the “when”, “where”, “who” of advertising and marketing dollars? Want to forget about all those advertising ideas you’ve been “told” would work? We thought so too.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Van Wraps - Signage Company - Connecting Signs - Fort Collins

Stay Consistent With Fleet Truck Graphics

// // Stay Consistent With Fleet Truck Graphics//

Fleet Managers, you know how important it is to have a consistent look with graphics across your fleet of trucks. Use more than one sign company, and you may very well have a slightly different font, or color, or quality of product from one truck or van to the next. That’s one of the biggest issues with continually shopping for a different wrap vendor instead of settling with the right one and allowing them to take care of all your universal fleet graphics needs.

Temptation to save money

No matter where you live here in the Front Range – Fort Collins, Loveland, Greeley, or Denver, you might see emails or direct mail from sign companies sometimes offering a discount to switch. Then later on, most times they will raise the price after getting your business. There are many great sign companies out there like Connecting Signs, you need to be certain a new company will take the time to match every logo, font, color, etc… things that are very important to a consistent message to your target audience whether its B2B or B2C.

Consistency matters

A company’s brand is critical – large corporations spend huge amounts on keeping their look consistent, everything from office interiors, uniforms, business cards, and of course vehicle graphics. Here at Connecting Signs we take color management very seriously, and develop custom profiles for the different vinyl types and not just use stock profiles. This practice sets us apart from over 90% of our competitors, and gives the most consistent color matching possible.

Your Fleet Graphics Partner in Fort Collins

We offer pricing discounts for multiple vehicle customers – it’s only right, once we have your fleet of trucks in our system, the up-front design and layout work is done, and we’re able to quickly and efficiently jump into printing the wrap or cutting the vehicle lettering.

Our team includes trained and certified project managers that have the ability to get your fleet wrapped in a timely manner—we follow a set plan approved by you to minimize downtime.

If you already have a design, we’re happy to be a partner in the background to print and install your fleet vehicle wraps, utilizing our large inventory of wrap films and heavy-duty commercial printers.

Then again, if you’re fleet is bare white and void of any graphics and you have no real design in mind, our team of experts can partner with you in developing a look that gets your brand noticed, and we don’t start printing or cutting until we get your 100% approval.

Convinced?

Well, there you go! …Jump around looking for the best price is rarely a best practice, and hopefully we’ve given you some solid advice and give you one less thing to worry about.

Forget the price shopping, looking for the cheapest sign company or trying to save a few dollars. In the long run, if your graphics are effective and your fleet matches then your quest is complete—all by Connecting Signs—the best choice for fleet vehicle wraps in Fort Collins, Loveland, Greeley, and Windsor.