The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Branding...
We’re always thrilled to do the more unique vehicle graphics and vehicle wrap projects, and no doubt one of those times was when Shane, the owner of NOCO Party Bus in Fort Collins approached us recently to create some eye-catching shuttle bus vehicle graphics. NOCO...
Seems like you can do just about anything yourself nowadays, watch a few online videos and you’re off and running... I was just looking at some videos on vehicle wraps, car wraps, and truck wraps, and some brave souls attempting to do it all by themselves. I've got to...
For the money, a full vehicle wrap in Northern Colorado is simply the best marketing money you can spend! That said, a great designed partial wrap can get close to the same impact at a lower cost. Studies show that vehicle graphics need to be a part of your marketing...
How many different signs does a person see in one day? The American Association of Advertising Agencies has a summary of actual research on this question and the answers vary from about 76 per day to about 305 or even up to 1,518. The best number, from 2007, is...
Boat wraps, boat graphics, and watercraft wraps are a great way to update the look of your boat and make a big splash out on the open water! We recently did a boat wrap here in Fort Collins that we wanted to share some details about. First and foremost was that the...
A sign’s job is simple. It tells customers or the general public who you are, what you do, where you are, and how to contact you. A sign is functional and completely necessary in terms of establishing an identity or brand. A sign’s job is never-ending. Workers clock...
Wall Graphics - Are We Clear? In our June 2013 newsletter, we introduced a new product - WallArt from HP. This is a wall graphics app that you design yourself from pictures or images of your choice. For those getting started with HP WallArt, the screen that appears...
Most people don't realize sign companies even exist until they need a banner for an event, or they open their own business and come to the realization that they need their own sign out front to help customers find them. It can be overwhelming since there are so many...
// // Branding basics for your small business// As a small business owner, you spend many hours thinking and working on many different aspects of running your own shop, and getting to the profitability stage should be your main goal... You know that your customer...
To help get your message across you must consider many things. Who are you talking to? What do you want them to do? There are many other questions to consider, but basically, you want to convey your message, service, or product in the most effective way. Graphic...