Do you want your business to stand out at your next event?
Trade shows and expos continue to prove their value. Events like these help exhibitors and businesses raise awareness of their brands in a big way! However, standing out in a sea of competition is not easy. The best way to visually make a good first impression is with effective event signs and banners. So then what kinds of event signs and banners will work best for you? There’s lots of different options, so the following list is just the tip of the iceberg! If you’re still lost after reading this article, contact us by clicking here or give us a call at 970-493-0133 to get your event signs and banners started today.
Retractable banners are the perfect type of event sign because of how professional they look and how travel-friendly they are. Another benefit is how cost-effective they are. Have a budget you need to stay within? No problem! There are also many kinds of retractable banners. Some are made specifically for outdoor events while others are made for indoor events. Some can be made with a telescoping pole that reaches over 12 feet tall and some are made for table tops and are 12 inches tall. Retractable banners are easily broken down which makes it easy to travel to your next event. Another nice feature that retractable banners have is that they are made so that you can change out the banner graphics when you want to change up your message.
Back wall Banners
Back wall banners provide a backdrop to your booth display and gives your booth a more complete “look” with your logo and brand repeated throughout your display. Back wall banners can also be used as step-and-repeat banners for a fun photo backdrop. A simple vinyl banner with grommets will be the most cost-effective option, while a high-quality fabric banner installed in a collapsible frame will give you the most visual impact. Back wall banner displays are perfect for expos and trade shows because, like retractable banners, these items are also easy to break down and put up for when you need to exhibit at multiple shows.
Usually (but not always) you will have a table or podium display in your booth exhibit where you might place brochures, business cards or other kinds of swag to give away to people passing by. Digitally printed fabric table throws can be another effective opportunity to showcase your brand. Fabric table throws are very versatile and can be made to custom-fit your needs whether you have a six-foot-long table or an eight-foot-long table, a round or square table, or need a four-sided table throw or a three-sided table throw. The most cost-effective table throws are one- or two-color vinyl graphics with a solid fabric background. However, to help your booth display stand out a digitally printed fabric table throw allows for any image you want to be featured on your table throw. Fabric table throws are washable and easily foldable for ease of transport.
The interior design of a space, whether it’s for a place that people wait, dine or just relax is so important to the efficiency of a business. There are many published studies about how the design of a space can psychologically impact a person.
When you have an inviting place that serves your customer’s subconscious mental needs, the day goes by nice and smooth. Considering how you want customers to feel while they wait or eat is the first step. Innovations in digital printing and vinyl technology have helped maximize the creative potential of a space. Along with printing whatever image you could possibly think of, vinyl comes in a variety of colors, transparencies, and textures allowing for endless options.
Frosted vinyl is less expensive and easier to install than actual etched glass and, sometimes, looks better than etched glass (which is a very difficult medium to work with). Frosted vinyl graphics can have intricate designs die-cut into the vinyl for a unique custom “look”. Frosted vinyl comes in many different finishes. Dusted crystal is a popular finish because it has glitter embedded into the vinyl.
A lobby or a reception area where guests check-in is a great opportunity to showcase your logo in a creative way. Usually these signs are referred to as: Lobby Signs. Colored acrylic is routed into any simple shape or letter and secured using a template directly to the wall. Mixing and matching colors can create an effective effect. LED lights can be installed into the sign and illuminate your brand.
Without a focal point, a space can seem empty and unfinished try interior design with signs. Bold, digitally printed graphics can be printed directly to vinyl, which is then installed onto an interior wall. You can dramatically improve blank wall with vinyl wall graphics. Printed wall graphics are always laminated to ensure longevity and durability. Environmental concerns can be address with non-PVC vinyl, ensuring peace of mind knowing that you’re not polluting the air.
Have you ever tried designing something on the computer? It’s not as easy as you would think! Graphic design has come so far from hand-drawn thumbnail sketches. Sketching out your ideas on a piece of paper is simple and un-constricting. However, if you want to transfer than design to the computer so you can further manipulate the artwork, you must understand the program you’re working in. The most basic way to get your design on the computer is to simply scan it or take a picture with your phone (smartphone) and upload it onto your computer. Modern sign design is like this, except the graphic designer needs to be able to edit and manipulate every element of the design. Customers who already have artwork (for example photos, logos, text) can send these files to the designer who can then use their skills and knowledge to adjust your artwork and design your sign or vehicle wrap.
Understanding Vector and Raster Artwork
Consider the size of a business card. Now think about the size of a billboard. There is a huge difference in size between those two products. The artwork (size) for the business card cannot possibly work for the billboard. That has everything to do with the format of the artwork in the file. Vector artwork (a term known very well by graphic designers) is the best to work within large-scale printing because it can be used for small-scale printing and large-scale printing. Vector artwork is created using special software programs. Vector art is made of points and lines; elements that scale to any size without losing clarity. Vector artwork is ideal and necessary for large-format printing. On the other hand, Raster artwork is made of tiny squares called pixels. Any image you look at on a screen (your phone, television or computer monitor) is a raster graphic. Raster graphics can absolutely work for large-format printing, but the image must be high resolution. Here’s a graphic to help understand vector vs. raster artwork:
Raster artwork is made of tiny squares called pixels. Pixels are like puzzle pieces, that when arranged correctly and put together make a picture. You can see individual pixels if you zoom in as close as possible in an image. Resolution is the term used to explain how many pixels make up an image. Low resolution means that the image you’re looking at has fewer pixels per square inch. High resolution means that the image has more pixels per inch. It’s important to know, however, that you can’t simply convert a low-resolution image to a high-resolution image. Only high-resolution can be converted to low-resolution, not low to high. Low-resolution images are ideal for designing for a screen (like a website) or small-format printing (like business cards). High-resolution images mean a larger file, but they are necessary for large-format printing.
To generate leads and engage your customers, you need a solid marketing strategy with multiple forms of advertising. There are many options available and, of course, each one is suited to a specific field. Advertising to the public continues to evolve and change. You can maximize your advertising and target your audience better with multiple forms of advertising. A combination of digital advertising (like a social media campaign), an ad in a daily newspaper or magazine, a billboard, and a vehicle wrap is a great start! Digitally printed vehicle wraps (or graphics) continue to be a strong form of advertising for many forms of businesses. Vehicle wraps are perfect for advertising because they are versatile, cost efficient and they stand out!
If you do choose to wrap your vehicle to advertise your services, there are some important things to consider. Know that there are some limitations and if you expect your wrap to look like a piece of art, expect to pay for a piece of art. Each vehicle is different and each wrap job is unique. A graphic designer will work with you very closely to finalize the design of your wrap. A graphic designer with experience in designing vehicle wraps will be honest with you and listen to any concern you might have.
Printing the wrap is the one thing that is totally out of your hands, so you will want to make sure you choose a reliable and established sign company. Here at Connecting Signs, we’ve got over 5 years of experience in designing, printing and installing custom wraps for our awesome customers. There are many years ahead of us, but you can rest assured that your vehicle wrap is in good hands here.
Recently we got the opportunity to work with an awesome company; JDog Junk Removal. They needed their work vehicle and trailer wrapped in matching military themed designs. This was a great and fun experience working with Chris, the owner, who needed a quick turn to get a jump start on his advertising. From the first call to the final touches on the wrap, the total time to complete this project was under a week! How can we help you reach your customers? Give us a call at 970-493-0133 or request a quote here to get started.
In these busy times, new buildings are going up faster than most of us realize and before we know it, there’s a new mall full of shops or a new neighborhood full of houses. These property development sites need signage just like any other business. People want to know what new businesses are being established and when projects will be completed. When done correctly, these signs will not only inform your audience. They will help grow your business through effective signage!
Site signage includes, but is not limited to: post and panel signs, flags, mesh fence banners, trailer graphics, vehicle graphics, etc. Most construction sites require some safety signs along the perimeter of the area being developed. Safety signs need to have clear lettering and must be displayed along all entrances. Sometimes they need to be reflective to stand out even more at night. Read more about construction site safety signs.
One stand-out star in site signage is mesh fence banners and outdoor flags. Outdoor flags are a different product that are usually installed on tall vertical posts. Since they blow and will spin in the wind (because they’re made of fabric), you will want to avoid having any contact information on them. A one-color logo and bold, bright colors in the background are the way to go! These allow for a unique and creative way to show your brand. Mesh fence banners are made from a synthetic mesh material that allows for more airflow when installed on a fence. They may seem too thin and transparent when viewed from close-up, but from far away they look solid. Mesh fence banners also provide the privacy that most construction sites require.
Having clear and highly visible signs can be a tricky thing to manage. On one hand, you must abide by the rules and regulations of the city and on the other hand you must stand out as much as possible. Local governments make it easy enough to understand the sign code, but having a reliable and informed signage partner who can navigate and acquire all the signatures and permits will make the process so much easier for you.
Connecting Signs is proud to be that reliable signage partner for you and your business. Being a small business, we know how hard and daunting a simple task can be. Our experienced sign experts are here to answer any and all questions you may have about getting your signs up and working for you. Give us a call or request a quote here to connect with us!
There are many large-format digital printers out there, and each kind tries to specialize in as many different applications as they can. There are specific things that specific printers do better. Dye-sublimation printers are great when used for printing on fabric because they basically dye the fabric the colors of whatever design you’re printing. Printers that use solvent ink or latex ink are great for printing on adhesive vinyl for vehicle wraps, poster paper, wall vinyl and vinyl banners. Then, there’s UV printers. UV ink is great for outdoor applications because it resists fading from UV rays from the sun. UV ink is also very durable and resistant to scratches and folding lines.
At Connecting Signs, we utilize two of these types of printers. We use our large-format (latex ink) digital printer to print graphics for printed vehicle wraps, indoor wall murals, lobby signs, retractable banners as well as many other types of signage. The latex ink in this printer is durable and fade-resistant, but just to ensure that the prints last as long as they need to, we laminate the graphics used outdoors or on vehicle wraps. For large indoor wall murals, we divide the print into “tiles” that are seamed together with an overlap. This allows us to print miles and miles of a continuous graphic!
Our other printer is a flatbed UV printer that allows us to quickly and efficiently print on rigid substrates.We print on coroplast for yard signs, foamboard for indoor posters, composite wood or aluminum material for long-term outdoor signage like construction site signs or parking lot signs. The UV ink that is laid down on the material is cured by UV lamps inside the printer, making the ink very durable and long-lasting.
As a full-service sign shop, we produce so much more than digitally printed graphics! The digital plotter allows us to create die-cut vinyl decals and the CNC router-engraver produces an array of custom-cut letters or any shape you can think of. Give us a call, stop by or click here to request a quote!