Sign Design – Raster vs. Vector Art & Resolution

Have you ever tried designing something on the computer? It’s not as easy as you would think! Graphic designing has come so far from hand-drawn thumbnail sketches. Sketching out your ideas on a piece of paper is simple and un-constricting. However, if you want to transfer than design to the computer so you can further manipulate the artwork, you must understand the program you’re working in. The most basic way to get your design on the computer is to simply scan it or take a picture with your phone (smart phone) and upload onto your computer. Modern sign design is like this, except the graphic designer needs to be able to edit and manipulate every element of the design. Customers who already have artwork (for example: photos, logos, text) can send these files to the designer who can then use their skills and knowledge to adjust your artwork and design your sign or vehicle wrap.

 

Understanding Vector and Raster Artwork

Consider the size of a business card. Now think about the size of a billboard. There is a huge difference in size between those two products. The artwork (size) for the business card cannot possibly work for the billboard. That has everything to do with the format the artwork in the file. Vector artwork (a term known very well by graphic designers) is the best to work with in large-scale printing because it can it be used for small-scale printing and large-scale printing. Vector artwork is created using special software programs. Vector art is made of points and lines; elements that scale to any size without losing clarity. Vector artwork is ideal and necessary for large-format printing. On the other hand, Raster artwork is made of tiny squares called pixels. Any image you look at on a screen (your phone, television or computer monitor) is a raster graphic. Raster graphics can absolutely work for large-format printing, but the image must be high resolution. Here’s a graphic to help understand vector vs. raster artwork:

 

Vector vs. Raster Graphics

Vector vs. Raster Graphics

Understanding Resolution

Raster artwork is made of tiny squares called pixels. Pixels are like puzzle pieces, that, when arranged correctly and put together make a picture. You can see individual pixels if you zoom in as close as possible in an image. Resolution is the term used to explain how many pixels make up an image. Low resolution means that the image you’re looking at has less pixels per square inch. High resolution means that the image has more pixels per inch. It’s important to know, however, that you can’t simply convert a low-resolution image to a high-resolution image. Only high-resolution can be converted to low-resolution, not low to high. Low resolution images are ideal for designing for a screen (like a website) or small-format printing (like business cards). High resolution images mean a larger file, but they are necessary for large-format printing.

Vector vs. Raster

Image Zoomed in to show pixels

Flatbed Printing

Large-Format Digital Printing: Signs | Wraps | Graphics!

 

There are many large-format digital printers out there, and each kind tries to specialize in as many different applications as they can. There are specific things that specific printers do better. Dye-sublimation printers are great when used for printing on fabric because they basically dye the fabric the colors of whatever design you’re printing. Printers that use solvent ink or latex ink are great for printing on adhesive vinyl for vehicle wraps, poster paper, wall vinyl and vinyl banners. Then, there’s UV printers. UV ink is great for outdoor applications because it resists fading from UV rays from the sun. UV ink is also very durable and resistant to scratches and folding lines.

latexprinter
At Connecting Signs, we utilize two of these types of printers. We use our large-format (latex ink) digital printer to print graphics for printed vehicle wraps, indoor wall murals, lobby signs, retractable banners as well as many other types of signage. The latex ink in this printer is durable and fade-resistant, but just to ensure that the prints last as long as they need to, we laminate the graphics used outdoors or on vehicle wraps. For large indoor wall murals, we divide the print into “tiles” that are seamed together with an overlap. This allows us to print miles and miles of a continuous graphic!

flatbedprinter
Our other printer is a flatbed UV printer that allows us to quickly and efficiently print on rigid substrates.We print on coroplast for yard signs, foamboard for indoor posters, composite wood or aluminum material for long-term outdoor signage like construction site signs or parking lot signs. The UV ink that is laid down on the material is cured by UV lamps inside the printer, making the ink very durable and long-lasting.

Coroplast Signs
As a full-service sign shop, we produce so much more than digitally printed graphics! The digital plotter allows us to create die-cut vinyl decals and the CNC router-engraver produces an array of custom-cut letters or any shape you can think of. Give us a call, stop by or click here to request a quote!