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Company Sign Design Fort Collins – Top 5 Sign Design Mistakes

A sign’s job is simple. It tells customers or the general public who you are, what you do, where you are, and how to contact you. A sign is functional and completely necessary in terms of establishing an identity or brand. A sign’s job is never-ending. Workers clock out at 5, but a sign works 24 hours, 7 days a week, 365 days a year.

Since a sign is so important, might as well make it attractive and easy to read. And while you will want your sign to stand out and be original, you don’t want to stand out for the wrong reasons. Here are the top 5 sign design mistakes you should avoid.

  1. Do not use a business card design as your sign. Signs need to be direct in the information that they are providing. Using a business card layout for a sign usually crowds the sign and makes it hard to read. When you are driving by businesses at 45 MPH you don’t have time to read their tagline and mission statement. You’re looking for a service and a logo/name. Keep it simple.
  2. Do not use a refurbished piece of plywood or metal as your sign. Even if you paint and re-finish the piece of plywood, that finish will not last long. Within a year you could find yourself in deep trouble with the upkeep of that sign. Having a permanent sign made out of the right materials will cost more, but is an imperative investment if you want to be taken seriously.
  3. Do not use a banner as a permanent sign. While a vinyl banner is inexpensive and works well for advertising specials or temporary information, you shouldn’t use it as your permanent sign. If you, as a business owner, want your business to be taken seriously you need to look into investing in a permanent, sturdy sign.
  4. Do not use light colors on a white background or dark colors on a black background. These designs may look great close-up, but step back and imagine moving past your design in a moving vehicle.  The chart at the end of this article is good to use for picking color combinations.
  5. Keep the whole design of the sign SIMPLE, the design of your sign relays an instant, functional message to the viewer. A graphic design professional that is trained in advertising and effective sign design will get the proper message displayed.
  6. As budgets allow, show your potential customers how serious you are in your business – Lighted channel letters, an architectural monument sign, exterior dimensional letters mounted to your building – these are all types of signage that show everyone, including your competition, that you are in the business for keeps! Potential customers see the business as a stable and trustworthy establishment that they want to do business with.

Connecting Signs is your trusted partner in Northern Colorado for all signage needs. We specialize in large format printing, vehicle graphics, interior directional sign panels, ADA signs, lobby signs, banners, monument signs, and dimensional letters.

Contact us and we’ll be your trusted partner to get your business the attention it deserves. We truly believe that the only way for us to be successful, is if your business is successful!

Business signs are your initial introduction to customers

Business Signs for Fort Collins and Northern Colorado

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New business owners may not think of signs right away, however, getting an effective and attractive sign in place will show everyone that your serious about your business and its success. Even if your business is new to the area or maybe it’s something that you are starting from scratch, having quality signage will get the word out faster than any other advertising means. According to ChamberofCommerce.com, customers are more likely to purchase from a business they’re familiar with. Effective signage can help plant the seed for future sales, remind your audience of your presence, and be a beacon of familiarity when they’re not sure who to turn to.

Some of the primary reasons for business signs in Northern Colorado:

  • Signs are less expensive, yet more effective than other forms of advertising.
  • Your exterior sign provides the initial handshake to those passing by. It’s your initial introduction to your potential clients.
  • Your signs are the only thing in your business that will work harder and longer than any employee you could hire – they will be on the job for you, advertising 24 hours a day, 365 days a year.
  • How your sign looks and the quality of it will be judged by everyone that sees it. Keep that in mind when choosing a business sign company in Northern Colorado.
  • Many merchants increase their business measurably just by adding a good sign. Conversely, many have gone out of business because they simply were not identified well, so not enough potential customers knew of their existence. As one sign industry professional put it, “A business without a sign is a sign of no business.”
  • We live in a mobile society. According to the United States Census Bureau, 18% of households relocate each year. As your customers move, you need to replace them by attracting new customers
  • Never forget to take advantage of vehicle graphics in Fort Collins and northern Colorado. Getting your message “on the road” will increase the impressions of your brand by an exponential factor.

Make sure your business signs are the first “employee” you hire – they will be your silent salesperson for your business, always working!

Please give us a call or click here to request a quote today – our number one mission is to make your business successful through top quality, professional-looking business signs.

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Choosing a sign company in Fort Collins, Loveland, and Greeley

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Most people don’t realize sign companies even exist until they need a banner for an event, or they open their own business and come to the realization that they need their own sign out front to help customers find them. It can be overwhelming since there are so many different types of signs – storefront signs, window vinyl lettering, monument signs, electronic messaging centers, LED signs, dimensional letters, vehicle graphics, lobby signs, wayfinding signs,… the list goes on and on! It doesn’t have to be so complicated – once you know (or think you know) the type of sign you need, it narrows down the choices to help you find a sign company in Fort Collins, Loveland, Greeley, Denver, or Cheyenne.

Look at existing signs

Look around Fort Collins to see what types of signs work best. Be sure to check out as many of your competitors as possible. Nothing is more disheartening than to spend your time and money on what you thought was the perfect sign than to drive by your competitor’s shop and wish you had done something differently.

Search Online for Sign Companies

The internet is a great resource to find information on the different types of signs: how they’re made, images of effective signage, etc. It also will give you a good idea of which sign companies in Fort Collins specialize in the different types of signs.

Ask for a Consultation and Site Survey

Interview the prospective sign companies to get their ideas on the best type of signage for your business and location. If a sign company doesn’t have time to discuss and consult with you, maybe they aren’t the right match for your project.

Look for local Sign Professionals

There are many national sign companies, but you may want to look for a company in your region in order to get the service and solution that meets your specific, local needs. Ask them about their experience in the area and look at their portfolio of signs. A sign company with local experience should have an idea of what kind of signage works best for that market and be able to help you make choices.

Ask About All Services

Another factor to consider in a Fort Collins sign company is the services they offer. Do you need a new look? A new logo? If so, find a sign company that offers graphic design, logo creation assistance, and other imaging services. Sign companies can also provide installation, maintenance, and repair.

Be Clear About Your Sign Budget

Price is always a factor in any purchase and you will probably compare prices, but do not let price alone be the factor for your sign. Each sign is a custom creation, so find a sign company that will explain the materials and fabrication methods in the signage they are bidding on. A sign is an investment that works for you 24/7 and should last for a long time (if needed). It is better to pay a little more for quality materials and design than to end up with a sign that doesn’t command attention and represents your logo and brand to its fullest.

Get References and Read Reviews

Ask the sign company to show you completed projects and get references. Follow up on them and you should be well on your way to finding a sign company in Fort Collins, Loveland, Greeley, or Cheyenne that you will be happy with.

 

Keep in mind that every good sign company fully understands that your business’s success is the number one priority for them… you succeed, they succeed!

 

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Branding basics for your small business

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As a small business owner, you spend many hours thinking and working on many different aspects of running your own shop, and getting to the profitability stage should be your main goal… You know that your customer service will be un-matched, and you’re confident your products will shine amongst competitors – but HOW do you get your brand to reflect what sets you apart, gets noticed, and customers wanting your products and services? Here’s a few simple branding tips that will help get you well on your way to building your brand in your community – whether it be Fort Collins, Loveland, Greeley, Denver or Cheyenne.

  • A brand is a brand – Your brand isnt about your customers choosing you over your competitors, rather it’s about them seeing you as the solution to their problem. This means that you clearly need to research the wants and needs of your customers and prospects, and determine how your brand can personify your solution for them. Don’t rely on what you think they need, you need to know what they’re thinking. At some point, everyone will quickly recognize your company’s brand and emotionally respond to your message.
  • Lego my Logo – Wouldnt it be cool to have a logo so popular (like sports teams, sports apparrel, etc.) that complete strangers would pay to show it off! Companies that have achieved this (like sports apparel manufacturers) spent millions on getting their logo to that level of notoriety, and it will probably never happen for the small business – but it’s fun to dream anyway :). It does though, underscore the importance of a nice simple, recognizable design.
  • Ha-ha very funny – Laughter is the best medicine, right? Although keeping things light can work in some instances with a company’s branding and logo, make sure it matches what your firm does. If it’s a little over the top your prospective buyers may not take you seriously. Law firms, financial advisors, insurance companies, etc. probably don’t benefit too much from a logo featuring a cartoon character in a straw hat. On the other hand, a local rafting company’s brand/logo doesn’t need to look like something that a big corporation would have.
  • Tag, your “it”! – Develop a tagline that personifies your brand in a meaningful and concise way. It should work together with your logo since the two will be together all the time. Your logo and tagline is the one-two punch that defines your small business’s brand in a manner of seconds – it should be easy to remember, and tell complete strangers what defines your company.
  • Constantly consistant – Make sure your brand is always shown in a consistan manner – on business cards, letterhead, signs, web site, social media pages, uniforms, vehicle graphics, and all forms of advertisment. Being consistent in your branding and customer experience is key for real, honest buy-in from everyone that interacts with your small business.

The main thing to remember is that your brand is what sets you apart from the guy down the street. It shows what your business is about, what’s important, and who you stand for.