Your Monument Sign is a Part of Your Brand
Signage is the one of the first ways that a business can “introduce” itself to the public and first impressions are very important! There are endless choices to make when it comes to deciding what the signs should look like and where they’re located. One type of commercial signage that makes a big impact is monument signs. Monument signs are intended to be long-lasting and complimentary of existing architecture. Sometimes an architect will plan out the monument sign design while they’re creating the building plan to keep everything consistent within the aesthetic of the architecture.
Monument Signs Inform, Direct, and Impress
Monument signs generally identify a business, development, or property. These signs are purely functional, but there’s lots of interesting features to add to a monument sign to help it stand out better among competition as well as to provide optimal visibility at night. Illuminated channel letters and dimensional logos ensure that your brand will be seen at night while cars drive by. Another interesting feature available for monument signs is an electric message center to communicate daily specials or show the local weather temperature. Monument signs are usually intended to be permanent structures, so they’re constructed from high-quality materials such as stone, concrete, high-density foam, or metal.
When illuminated at night, they’re like a 24/7/365 sales person who is working around the clock.
There are many distinguishing benefits to utilizing a monument sign for a business. Monument signs are highly visible to commuters and foot traffic. When illuminated at night, they’re like a 24/7/365 sales person who is working around the clock. Monuments signs can also be made to feature more than one business when used for a business park that might have multiple tenants. When a monument sign is constructed with high-quality materials, it communicates to customers that this business is established and here to stay.
One tip for getting a monument sign project started would be to start the process early. A monument sign can take a long time to come to fruition. There’s lots of steps to follow and local ordinance rules to comply to as well. Once you have a monument sign installed, take advantage of it! Take pictures or selfies with the monument sign in the background and share them on social media and encourage customers to do the same. Keep your monument sign clean and well-maintained and you can look forward to years of useful advertising!