Elements of an Effective Business Storefront

An effective storefront is one that utilizes many kinds of signage. These business signs (indoor signs and outdoor signs) engage customers and attracts new customers. It is so important to appeal to your customers and meet their needs. You will also want to stand out among your competition. There are many things that you must consider when mapping out your signage structure. Here’s an example of effective storefront signs for your business.

Pre-Opening Signs

Mesh fence banner colorado and storefront signs

If your business is being built from the ground up, you will want to inform the public of what is happening as well as information about when you’re opening. You can also take this opportunity to inform your potential customers about the services you offer. Vinyl banners or mesh fence banners are useful in this instance because they are made to be temporary and cost-effective.

Outdoor Building Signs

Dimensional letters fort collins colorado and storefront signs

Next up, you will want to get permanent building signs mapped out and planned. This includes the design and attaining the required permits from the town or city offices. Monument signs provide great visibility from the road. If you’re located in a business park, your property management company should already have a monument sign by a nearby road that has multiple tenant panels. For your building sign, it’s a good idea to consider investing in dimensional letters. Backlit dimensional letters or an internally lit channel box are great options.

Window Graphics & Indoor Signs

windowgraphicsfortcollinscolorado

 

The following signs are also very important to your business. Window graphics, in the form of cut vinyl, applied to the front door are great opportunities to inform your customers of your business hours as well as a helpful identifier of your location. This is especially true if you share a space with other businesses. Indoor signs, like lobby signs or wall graphics are also effective tools to enforce your brand. Menu boards are also a form of indoor signage that we can design and manufacture. If you’ve ever been out to eat, you know how important a well-designed menu is!

Vehicle Wraps & Vehicle Graphics

Partial Truck Wrap

Finally, if you want to reach out to your customer base even further, you should seriously consider getting graphics on your company vehicle. Vehicle graphics, box truck graphics and trailer graphics are always very customized; no two projects are the same! With digitally printed graphics you can have your full color logo printed or you can choose from a variety of colors and finishes in ready-to-cut cut vinyl. Vehicle graphics stand out as one of the best methods for advertising. A full wrap may be pricey, but the return on that investment is one that you cannot pass up!

Radio Station Custom Vehicle Wrap

Recently, a local radio station in Northern Colorado came to us to help them re-design their 2015 Nissan Pathfinder to reflect their new branded logo. We were lucky enough to work with them on their first wrap. They changed their logo quite a bit to reflect their new sound. We wanted to help them keep to their budget as well, so this new wrap needed to be a custom partial vehicle wrap.

driverside

Tri 102.5 full vehicle wrap

The color scheme to be used in the wrap was changed to a simple blue, and red based design. We decided to design this with the logo in mind. It’s highlighted by the angled lines with the blue and red sampled from the darkest blues and darkest reds. The website address and corporate logos also needed to be clearly shown on the wrap. We also installed perforated window vinyl on the side and rear windows for additional coverage. But, the best part about perforated vinyl is that you can see out of it from inside the vehicle.

Previous logo design and full vehicle wrap

Previous logo design and wrap

Even custom partial vehicle wraps can be versatile and can increase your visibility to your audience. You can also think of vehicle wraps as a moving billboard! If you are on the road, driving your company van or truck around, you can take all those views you’re getting on the highway or parked as a way to engage potential customers. Small businesses can benefit greatly from vehicle wraps, especially if your business is new in town. The cost saved by shifting your marketing budget to include a vehicle wrap or vehicle graphics (like side door decals, or rear window graphics) is great after you look at the cost of an actual billboard.

Are you interested in a vehicle wrap? Do you want to see the difference between a quarter, half or full vehicle wrap? Give us a call today or click here to request a quote!

truck graphics from Conneting Signs in Fort Collins

Snap-on Tools Truck Graphics Fort Collins

We just finished installing graphics on the back lift gate of a local Fort Collins Snap-on Tools truck operated by Jon Kunz. We got the call from him in the morning, and they needed it installed that same day for the Snap-On Tools Championship Night at Colorado National Speedway the very next day. As you can see, the graphics really grab the attention and help promote the Snap-On brand!

Vehicle Graphics and Truck Graphics are one of the most cost effective ways to promote your company’s brand and create a rolling billboard for your services. They are not governed by city sign codes, so you dont need to worry about how big the sign is. Eye-catching vehicle graphics are seen by more people than any other form of advertising on the road today – they really do get your phones ringing!

If you need the best tools around Fort Collins – contact Jon and he’ll get you setup with tools that will last a lifetime. And if you’re looking for installation, design, or advice on turning your company vehicle in to an advertising machine, give Connecting Signs Vehicle Graphics a call at 970.493.0133. We are your choice for vehicle graphics in Northern Colorado!

Custom Car Vinyl – Vehicle Graphics Fort Collins

Custom vinyl graphics for your car or truck will really make them stand out! Let CS Wraps (Connecting Signs Wraps) help you with creating a great look for your vehicle. We specialize in vehicle graphics here in Fort Collins and the surrounding area. And while most vehicle graphics that we create are for businesses and making the company vehicles work 24/7 with eye-catching graphics, we can also help create a look for your personal vehicle stand apart from the crowd.

Here’s some truck vinyl added to a Ford Raptor that really sets it apart! Using premium 3M matte black vinyl, the truck takes on a new image. The vinyl graphics were contour cut to match the trucks body lines. We also used knifeless tape to create smooth edges around the more difficult areas. Check out the white vinyl on the front surface of the “FORD” grill letters – creates a nice one-of-a-kind look!

Another popular trend is to cover chrome trim with vinyl, many times using matte vinyl, other times matching the color of the car. We’ve done several of these projects around car windows, and truck grills. We’ll advise you on the best methods for going about covering up all that shiny stuff… If it doesn’t look like it’s the best option for us to cover with vinyl, we’ll say so. There’s no reason moving forward with a project that’s not going to last.

We’ve also done complete color change wraps, which can take the place of an expensive new paint job.

Whatever you have in mind, call us or better yet, drive your car or truck over and let’s take a look and discuss what you have in mind. We boast Northern Colorado’s ONLY 3M Preferred Installation team, which is very important when you want your investment lasting as long as possible and looking its very best.

Check out this before and after pictures of a truck grill change and a color change wrap:

 

Car Wraps Fort Collins

A car wrap is the most effective form of advertising in the market today. One car wrap will get between 30,000 and 70,000 impressions per day. That’s huge from a small business marketing standpoint.

In competitive environments like here in Fort Collins and Northern Colorado, it isn’t easy to create customer awareness by using traditional advertising like yellow pages. You have to “stand above the crowd” and be out-of-the-ordinary to be seen in today’s market. You also want your brand to be in front of your potential clients daily if you want your brand to be recognized and be at the top of people’s minds when they are in need of your product or services.

We finished off this eye-catching car wrap for Ken’s Muffler in Fort Collins. Car wraps like this partial wrap get noticed! Ken’s Muffler is serious about expanding their business to include the growing market of green vehicles. We’ve done a truck wrap for them in the past, and Scott, the owner of Ken’s Muffler knows full-well the benefits of advertising on company vehicles while out on deliveries, driving from home and work, and even sitting in a highly visible parking space in old-town Fort Collins during lunch!

Car wraps boast the lowest cost-per-impression rate compared to any other form of advertising media. Large brands like Walmart, McDonalds, and Pepsi use vehicle graphics as a large part of their marketing strategy – Small businesses should do the same! No one can “shut off” the message on a vehicle like you can on a TV or radio, it is displaying your message and providing valuable advertising 24/7.

Check out some facts about vehicle wraps from the Outdoor Advertising Association of America:

  • Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
  • More than 95% of Americans are reached by media targeting vehicle drivers and passengers.
  • The average American has traveled 302 miles in the past 7 days.
  • One vehicle wrap can generate between 30,000 – 70,000 impressions daily.
  • Federal Highway Administration study forecasts a sharp increase in the amount of time spent in personal vehicles and the number of trips per household
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Vehicle Graphics Printer and Installer Certifications

You invest your marketing and advertising dollars in a sign company to produce the very best graphics and large format print vinyl. When talking about high performance print vinyl used in products like vehicle graphics, vehicle wraps, and textured wall graphics, certifications are a factor for consideration when choosing a sign company for printing and/or installation of the graphics. Sign companies that invest in proper training of their employees by obtaining a preferred status show they are serious about providing the very best quality solutions to their customers.

Be sure to find local shops with accredited installers for making educated choices in trusting your vehicle graphics to. The following are two of the main certifications available in the vehicle wrap industry and vinyl graphics applications in general:

3M Commercial Graphics

3M, in conjunction with other providers, offers professional graphics training to improve the skills and prepare for testing for Certified, Preferred or Endorsed installation training. Typical training consists of a rigorous three day program taught by 3M Preferred Graphics installers. The training contents covers hands on training in vehicle wraps, discussions and demonstrations for fleet graphics, boat wraps and wall graphics as well as floor graphics and other printed vinyl applications. Upon completion of the training or based on the applicant’s previous experience in the industry, the participant can then enroll in a two day testing program during which they can achieve the status of 3M Preferred Graphics Installer. Find 3M Preferred Installers in your area.

Lowen Certified Installer

Lowen Certified is a graphic installer testing and certification program designed by Lowen Corporation and 3M to give individual graphic installers a portable, industry recognized certification that proves they have taken and passed the industry’s most demanding graphic installation testing. This program consists of training and testing on vehicle graphics, fleet graphics, rough wall graphics, window graphics, and floor graphics. Becoming Lowen Certified allows the installer to have access to some of the biggest brands in the country with their fleet graphics.

Vehicle Graphics FAQ

Vehicle graphics and vehicle wraps are showing up all over Fort Collins, Loveland, Greeley, Denver, and Cheyenne. Their popularity is taking off because of a couple reasons a) Vehicle wraps look great! And b) they absolutely work! In the process of consulting, designing, printing, and installing car, truck, and van wraps, we get asked quite a few questions – here’s some vehicle graphics FAQ:

  • How long will the vehicle graphics last? With the proper prep and premium wrap vinyl and laminate, you can expect your vehicle wrap to last 3-5 years and longer. To get maximum life out of your wrapped vehicle, care for it as you would a new, top-quality paint job.
  • Are car wraps just shrink-wrapped? Yep, it’s just loosely placed on the car and sent it into the oven and voila! Just kidding! Wrap vinyl is a very specialized product made for the purpose of wrapping vinyl on flat, convex, and concave surfaces of a vehicle. The installation process should be left to experienced personnel.
  • How much does it cost? Ballpark estimate for a full wrap would be $2000-$3000 for a sedan, $2500-3500 for SUV or van. Partial wraps can be a great alternative for those on a tight budget.
  • Will it damage, or protect the paint? Properly installed wrap vinyl applied over OEM paint will not damage the paint, in fact it can protect the paint somewhat from fading. The wrap vinyl and laminate does not provide the same protection as a clear bra material, but may provide a little protection from light chips and scratches.
  • Can I wrap my car myself? Not recommended, unless you just want to find out how hard it is! Installers go through extensive training and are capable of handling the most intricate surface situations. The process is very precise and time-consuming.
  • Can I remove the wrap vinyl myself? Yes, but how hard or easy it comes off depends on lots of variables. It’s best left up to an experienced sign company.
  • Can I change a phone number on a vehicle wrap? Not a problem. We’ll help you with an overlay that matches the surrounding area. If the background is complex, like a photograph, you’ll need to probably go to the sign company that originally designed the wrap in order to get a good match.
  • Is a vehicle wrap the same as painting a car? No, not even close. Painting is a more permanent solution, and the creativity of the paint design will most likely be limited by your budget. With a vehicle wrap, the cost is going to be determined by the area to be covered, not the design printed on the vinyl.
  • Can I wrap my car if there’s body damage? Yes, but check with your sign company to explain specific situations with your particular vehicle. Rusted areas should only be wrapped over for very short term applications. Non-OEM painted areas should be allowed to completely cure before applying vinyl. Baked-on paint finishes allow the quickest turnaround in being able to wrap newly painted areas.
  • How do I take care of my truck wrap? A couple key items would be to keep your new wrap clean, and stay away from any aggressive scrubbing or power washing. Keeping your wrapped vehicle garaged will obviously help delay sun fading, especially in places like here in Colorado.

Is a vehicle graphics wrap a DIY project?

Seems like you can do just about anything yourself now days, watch a few online videos and you’re off and running… I was just looking at some videos on vehicle wraps, car wraps, and truck wraps, and some brave souls attempting to do it all by themselves. I’ve got to admit that it’s tempting to tackle big jobs yourself and being able tell your friends of your accomplishment. On the other hand, unless you have a lot of time and patience on your hands, some extra cash to buy the proper tools, and a friend or two to help you out during the process, you might want to find something other than a vehicle wrap as a DIY project.

Installation of wrap vinyl can prove to be a difficult and frustrating task. If not done correctly a vehicle wrap will look extremely amateur and unprofessional. It’s very easy to mess up when cutting around the cracks, body panels, wheel wells, fuel doors, and crevasses of the car. Other DIY struggles with a vehicle wrap include removal of all air bubbles, and stretching the wrap vinyl to the point of discoloration of the print. The ability to conform vehicle wrap vinyl into contours and concave areas of the vehicle’s body panels is a skill that comes from specialized training and years of experience.

A clean, climate-controlled facility is also a key element to a successful vehicle graphic wrap install – too warm, and the vinyl will be too soft. Too cold, and you’ll likely have issues with the vinyl becoming brittle and even cracking, rather than stretching. Of course, having a clean indoor facility makes sense – ever dropped an adhesive-backed decal or bumper sticker on bare ground and try to clean off the dirt? …you get the idea!

Let the team here at Connecting Signs in Fort Collins help you out with your vehicle graphics wrap project. It’s true you can’t say you did it yourself, but we’ll keep you involved every step of the way. From working your personal touch and ideas in with the design, to professional advice in the type of vinyl and laminates that will work best. You will end up with a professional vehicle wrap that you can be proud of!

loveland co truck wraps

Partial Vehicle Wraps and Graphics can work!

For the money a full vehicle wrap in Northern Colorado is simply the best marketing money you can spend! That said, a great designed partial wrap can get close to the same impact at a lower cost. Studies show that vehicle graphics need to be a part of your marketing campaign and with today’s premium vinyl wrapping vinyl and large format printing, it’s so very easy to do!

So, back to partial wraps!…. Our design team will be able to blend in a wrap design with your vehicle’s original paint. A typical option is to wrap the back half of the vehicle while leaving the original paint in the front – the transition from paint to wrap is key in the design. An effective partial wrap can have the appearance of a full wrap, especially if your vehicle’s paint matches one of your corporate’s colors. Keep that in mind whenever you‘re buying company vehicles – A neutral color such as white or black will leave many options for doing a partial wrap, but it might ultimately end up being a little boring. If you have a more exciting color such as blue in your corporate identity, consider getting a vehicle with that color. It will lead to a partial wrap design that makes a larger impact.Another cost-effective method is for our design team to design custom printed and cut graphics all over the vehicle to give that full-wrapped look.  This method is particularly useful in fleet graphics, where the cost needs to be spread over a larger quantity of vehicles.

One downside to a partial wrap has to do with resale of the vehicle and the UV rays hitting the bare paint vs the covered areas of the partial wrap.  Most times this is not a concern, but something to think about nonetheless.

As in a full vehicle wrap, a partial vehicle wrap from Connecting Signs is completely able to be customized and printed on an adhesive-backed vinyl that’s sealed and protected with an UV laminate film for long wear and bright colors.

Ready to take the next step in getting your brand effectively noticed?  Schedule a consultation with Connecting Signs right now by calling 970-493-0133!

partial car wrap from Connecting Signs in Fort Collins

Vehicle Graphics – Partial or Full?

// // // // // // Vehicle Graphics – Partial or Full?// //

Vehicle graphics are an incredibly effective way to get your business noticed. However, we’ve had clients come in excited about getting a full wrap on their van, then suffer from “sticker shock” when they hear the price range for a full wrap. Many times the first reaction is to ratchet back to just getting a vehicle magnet or “just some lettering on the doors”.

An economical solution to the full wrap is a partial car wrap to get the look and feel without completely covering every square inch. It’s a great compromise and at a fraction of the cost can be just as impactful as a full wrap. The marketing message you are conveying will be incorporated by our design professionals using the color of your vehicle along with spot graphics or decals strategically placed to finalize your design. With a partial wrap, anywhere from 1/4 to 3/4 of the vehicle is wrapped.

So how do you decide how much of your vehicle to wrap? Many times, cars and smaller vehicles are better suited for full wraps. However on large work vans and trucks, partial wraps are very easy and look great. One example of a partial, is a ‘back wrap’ on a cargo van which works well since there’s a lot of surface area, and you can do a cool visual effect like walking into a showroom.

Another idea is to just get the back window wrapped with window perf. Just think, every stoplight you’re at the person behind you is “stuck” reading your marketing message about your company. There’s no way to do that with the old-fashioned Fort Collins yellow pages ad!

Lastly, unless the wrap is going to be temporary (like for a one-time promotional event), make sure the highest quality vehicle wrap materials are used. Any trade-offs made here will certainly lead to disappointment later!