trade show booths in fort collins

Trade Show Booths Northern Colorado

Whatever industry you might work in, there’s always a big event at least once a year intended to draw in new clients or to show off new technology. Trade shows, conventions and expos are important opportunities to showcase your brand or business. There’s so many new and exciting ways to effectively present your business at a trade show and the bigger, the better your booth is, the more foot-traffic your booth will generate. Investing in a high-quality convention display guarantees new leads and helps your business stand out in a room full of competitors.

Trade Show Booth

10 x 20 Backdrop Booth

Effective trade show booths can consist of retractable banner stands. Banner stands come in many sizes from table-top (about 15” tall) size to almost 10 feet tall! If you want foot traffic to have room to walk around and interact with your display, then a modular exhibit is a great option to explore. Modular trade show displays are comprised of many parts and can be compact or huge. The great thing about these modular exhibits and banner stands is that they’re completely portable! Ensuring easy assembly and smooth break-down is an important aspect of trade show displays.

trade show booths from connecting signs

10 x 20 Convention Booth

With the plethora of options in exhibit displays, how do you decide what option is best for your business? Having a trusted partner who can make the process easy is important. That’s where we come in! Connecting Signs can handle every aspect of the process. From design to manufacturing to logistics, we’ve got your connections for your trade show booths. Our client’s absolute satisfaction in our services is our number one goal.  Give us a call or click here to request a quote to get started!

Trade Show Booths

10 x 20 Modular Trade Show Display

Table Top Display

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Finding Success at a Trade Show

Trade shows are important and exciting events that allow you to directly communicate to your customers. However, if you don’t spend time prepping your presentation (and budget) you could find yourself frustrated by the experience. Trade shows and expositions are events tailored to showcase many businesses. If you don’t stand out among the other exhibitors, you could be passed up by valuable potential leads. Having a strong and effective exhibit display, one that is unique and stands out, is the key to finding success at a trade show. Here’s some examples of essential type of signage you need for your display:

Backwall Display

Usually, a 10’ x 10’ space is the standard booth size for an exhibitor at a show. An eye-catching backdrop is essential for stopping traffic! The best look for a backwall are popup fabric displays or fabric banners stretched in a modular frame. If you have three or more popup (or retractable) banners, you can set them up side-by-side to create a fast backwall display. These displays are specially made for trade shows, so they’re portable and easily shipped to your next destination.

 

fulll trade show display

Trade show display with retractable banners and table throw

 

Canopy Tents & Flags

Outdoor events like races, concerts and festivals are also great opportunities to advertise to potential customers. Canopy tents are collapsible, durable and attracts people seeking shade. For even more signage options, vinyl banners can be installed along the supporting legs. Outdoor flags are also great signs to have at an outdoor event. Even though they’re not very functional, they will attract a lot of attention! Both canopy tents and outdoor flags come in different sizes and styles.

 

canopy tent

Canopy tent at company party

Table Throws

Fabric table throws are a necessary piece to a well-rounded trade show display. Our table throws can fit a 6’ or 8’ table. We can also do custom sizes, just ask! Full color graphics are printed directly to the fabric using a special printing method. The edges are hemmed for a professional and seamless “look”. They are also machine washable.

 

Table throw

Table throw and outdoor flag display

 

Are you considering exhibiting at the next major trade show or convention? Get in touch with us and upgrade your display! We have the experience and will work with you to ensure you get the most bang for your buck.

Sign Design – Raster vs. Vector Art & Resolution

Have you ever tried designing something on the computer? It’s not as easy as you would think! Graphic designing has come so far from hand-drawn thumbnail sketches. Sketching out your ideas on a piece of paper is simple and un-constricting. However, if you want to transfer than design to the computer so you can further manipulate the artwork, you must understand the program you’re working in. The most basic way to get your design on the computer is to simply scan it or take a picture with your phone (smart phone) and upload onto your computer. Modern sign design is like this, except the graphic designer needs to be able to edit and manipulate every element of the design. Customers who already have artwork (for example: photos, logos, text) can send these files to the designer who can then use their skills and knowledge to adjust your artwork and design your sign or vehicle wrap.

 

Understanding Vector and Raster Artwork

Consider the size of a business card. Now think about the size of a billboard. There is a huge difference in size between those two products. The artwork (size) for the business card cannot possibly work for the billboard. That has everything to do with the format the artwork in the file. Vector artwork (a term known very well by graphic designers) is the best to work with in large-scale printing because it can it be used for small-scale printing and large-scale printing. Vector artwork is created using special software programs. Vector art is made of points and lines; elements that scale to any size without losing clarity. Vector artwork is ideal and necessary for large-format printing. On the other hand, Raster artwork is made of tiny squares called pixels. Any image you look at on a screen (your phone, television or computer monitor) is a raster graphic. Raster graphics can absolutely work for large-format printing, but the image must be high resolution. Here’s a graphic to help understand vector vs. raster artwork:

 

Vector vs. Raster Graphics

Vector vs. Raster Graphics

Understanding Resolution

Raster artwork is made of tiny squares called pixels. Pixels are like puzzle pieces, that, when arranged correctly and put together make a picture. You can see individual pixels if you zoom in as close as possible in an image. Resolution is the term used to explain how many pixels make up an image. Low resolution means that the image you’re looking at has less pixels per square inch. High resolution means that the image has more pixels per inch. It’s important to know, however, that you can’t simply convert a low-resolution image to a high-resolution image. Only high-resolution can be converted to low-resolution, not low to high. Low resolution images are ideal for designing for a screen (like a website) or small-format printing (like business cards). High resolution images mean a larger file, but they are necessary for large-format printing.

Vector vs. Raster

Image Zoomed in to show pixels

Save time and money by using our trade show rental displayss

Trade Show Rental Displays

We all know why we should exhibit at a trade show.  Doing a trade show gets you face-to-face with a lot of customers and potential customers in a short amount of time.   Most trade shows have 10,000 attendees and 1,000 companies with displays.   Imagine giving out your business card to 200 people in a day!  What could be better than being at a trade show where all the attendees are very interested in your business/product?  Except that the guys next to you and behind and across from you are selling the same thing.  So, you’ve got to stand out!  That means awesome, colorful, interesting displays.  Here is where a lot of business owners start worrying about the cost to do a trade show.  They are costly, no doubt.  Where do you cut expenses?  You still need to be noticed, so you can’t eliminate any banners or displays, but you could rent the display part of your exhibit.  This will definitely help with the cost of doing a trade show once or twice a year. Connecting Signs offers trade show rental displays to help you stand out in crowd!

Here are some benefits to renting:

  • Try before you buy (find out what works best for you)
  • Renting can save 50-70%
  • Flexibility to change your display for different trade shows
  • You can appear larger and more impressive than what your budget allows
  • Out-of-the-box inline and island rental exhibits are pre-built

Here are just some of the many different options:

  • Options available for 10’x10’, 10’x20’, and 20’x20’ spaces and larger island spaces
  • Tension fabric displays
  • Geometric displays
  • Modular displays
  • Double deck systems
  • Hanging structures
  • Architectural fabric structures
  • Tents and Flags
  • Lighting and much more!

All you have to do is send of us your design or we can help design something and we will print your graphics for the display you decide to use.  Leave all the hard work to us so you can work on other important details for the show.

Call us for information regarding the rental terms, logistics and services and any questions concerning renting your next display.  We want to help make this solution to your marketing budget simple and hassle-free!  970-493-0133

Connecting Signs outdoor canopy tents are perfect for summer festivals, sporting events, golf tournaments or just to protect you from the elements

Outdoor Canopy Tents

With summer in full swing, how about getting your message outside?  There are many warm weather events where you might want to bring your business outdoors – trade shows, fundraising, golf tournaments, sports events, craft and arts festivals, running events, music festivals, and more.  Without a doubt, the best way to display your business is with outdoor canopy tents.  They are strong, durable, wind-resistant and stable.  The polyester canopies and sidewalls are water and UV-resistant, providing lots of protection from the sun.  Think of all the places on a tent you can add your logo and other graphics!  Add your logo to the peak of a tent and you will be seen from a long distance.  What could be better?  Just like the canopy, the graphics added to a tent can endure exposure to the outdoor elements.

Outdoor canopy tents last long so you get many uses.  Your money is well spent!

  • Opens to a base size of 9.6’x9.6′
  • Shades 5 people comfortably or enough room for a 6′ table
  • Rust resistant aluminum extrusion frame is completely self-contained with no loose parts
  • Outdoor Canopy Tents come in 5 standard colors (black, blue, grey, white, red)
  • Add your logo and/or lettering using imprinting method. Which means color options are limited and no complex graphics or fonts should be used (See pink tent example above)
  • A custom printed tent is another option which means you have an unlimited option for color and any graphics or lettering can be used (See the first tent example above)
  • Hardware only is available which includes frame, stakes, guy lines and rolling carrying bag
  • Canopy kit includes canopy, hardware frame, stakes, guy lines, and rolling carrying bag
  • Folds nicely into portable rolling carry bag
  • Backwalls, sidewalls, and rail skirts also available in the standard colors and custom prints
  • One year warranty
  • Video and pdf instructions available

Want something different, want to add more to your outdoor display?  Check out the other products available for your outdoor events.  They come with the same benefits that the canopy tent offers. Warranties are from 90 days to one year.  Flags can be used indoors or outdoors.  Single or double sided graphics.  Different types of bases are available for weight and stability.

 Promotional umbrellas are almost 9 feet in diameter and can be imprinted or custom printed.

The spring banner stand is an awesome stand for those outdoor events.  It has a tension pole system.  It can be used as a single sided or double sided display with a base for weight and stability.             Double sided retractable banner stands have large swivel-out,twist lock feet.  Pegs included to secure to the ground.

Take a look at this outdoor tent with a full, digitally printed backwall we did for a customer to display her business at an outdoor golf event.   She certainly was noticed and she will be able to use the tent many more times!

Summer will be gone before you know it, act soon–GET NOTICED OUTSIDE!   Contact or call us for your outdoor sign display!

Trade Shows – The Best Face-To-Face Meeting

One of the best and most meaningful ways to connect is a little old fashion:  FACE-TO-FACE

Would you rather do this:

Or this:

In business, one of the best face-to-face interactions is at a trade show. According to surveys from leading business publications, involvement in trade shows and other “in-person” gatherings is very important for increasing sales, maintaining current customers and getting new customers. In this world of connecting with each other through technology (email, tweeter, facebook, etc.), there still is nothing like meeting face to face with someone.  Not only for generating more business, but your interaction with business partners and co-workers.  Things get accomplished, problems get solved, and quicker; who wouldn’t want that???

According to the Wall Street Journal, even in tough economic times, participating in trade shows is one of the smartest things a business owner can do.  The newspaper goes on to say that trade shows provide critical exposure to potential buyers and are essential for learning about unfamiliar markets, building personal relationships and getting an up-close look at the competition.Corporate executives and business travelers surveyed estimate that 28% of current business would be loss without face-to-face meetings.  And, 5-20% of their new customers were from trade show involvement.  If you work at home, it is even more important to get out and be face-to-face with others.
There are many reasons why trade shows have been effective for companies of all sizes for the past 80 years. Face-to-face marketing accelerates the sales cycle and still represents the best dollar-for-dollar value versus other competing media/marketing vehicles.20 Reasons Why Tradeshow displays work for the Exhibitor: Trade shows provide Exhibitors with the opportunity to meet clients & prospects & decision makers face-to-face to:

  1. Generate leads & drive incremental sales
  2. Solidify relationships with current customers
  3. Establish relationships with prospects, key target markets & the media
  4. Shorten the sales cycle
  5. Introduce & promote new products to a new or existing market
  6. Enhance brand & product visibility
  7. Educate & demonstrate new uses for existing products
  8. Obtain feedback on new & existing products
  9. Learn the latest industry trends
  10. Gain competitors insight
  11. Conduct competitor & market research
  12. Network with key industry contacts and key opinion leaders
  13. Learn more about the industry they support
  14. Have a presence in the industry
  15. Gain exposure in new markets
  16. Find personnel to grow your company
  17. Build sales force moral & foster camaraderie
  18. Demonstrate your commitment to a marketplace and your clients
  19. Identify new business opportunities
  20. Reinforce and test marketing strategies
10 Reasons Why Tradeshows Work for the Attendee:
Tradeshows provide Attendees with the opportunity to:
  1. Purchase products at discounted prices
  2. Conduct research to ensure you make the best purchase decision
  3. Establish relationships with key vendors
  4. Learn latest industry trends & technologies
  5. Gain insight into what others in your industry are purchasing & why
  6. Learn from industry key opinion leaders
  7. Discover new products
  8. Compare competitive products side by side
  9. Meet the people only known previously via phone/email
  10. Have the chance to use a product before purchase

Trade Show Displays and Booths-Make it Count

Participating in a trade show is a great way to get noticed in front of a lot of current customers and potential customers.  Most trade shows last a day or two; that’s a lot of visitors!  Here’s what a trade show display can do for you:

  • Show your product
  • Describe your product or service
  • Creates first impressions
  • Specific to your type of product
  • Helps get your foot in the door
  • Can have up to 200 visitors at your booth

You can spend a lot of money on a trade show, so make it a good return on your investment:

  • Let your current customers know-send out mailings
  • Why are you there (new company, introducing a new product)
  • Set your goals (what do you want to get out of the show)
  • Staff who will be at the show must be prepared and knowledgeable
  • Invest in good signage

As mentioned above,first impressions mean a lot when attracting a potential customer.  Having thebest signage will be a huge advantage.  It’s not easy; your space is probably going to be about 10 feet wide and the average person will walk by in 8-10 seconds.

  • Signs should be visible and legible from the aisle of the showroom
  • Up-to-date (invest in something new)
  • Use logo, name of company, and your tag line
  • Tell what your company does (which field, what industry, what you can solve or do for the customer
  • Ask someone not in your industry if they can explain what your booth  is about just by looking at the sign(s)

Obviously these trade show display booths should be done a little better:

Here are some very good trade show display ideas:

These types of exhibits are easy to assemble and look impressive

Table coverings are also a nice booth display

Retractable banner stands are easy to use and transport

Up-to-date, modern display with room for a table and chair

Nice, bright color and good lighting

These are just a sample of the many different types of displays that are available for the trade show scene.  A lot of these displays can also be used again and again at future trade shows.  Or set them up in your own showroom or business.  Connecting Signs can help you pick out the best exhibit for your next trade show specific to your needs. Check out our trade show display catalog and give us a call and we’ll help you through the process.  Stand out from the regular trade show crowd with awesome signage!!

Trade Show Displays – Ideas and Tips

Trade Show Displays – Ideas and Tips

For you small business owners, especially those just getting started, preparing for a trade show can be intimidating and many times very scary and frustrating. Which show to exhibit at? What do you take for a display? How do you present yourselves?

Well, there’s a ton of great information available on the internet – I know! …when we decided last year to exhibit our new sign company at the 2012 Northern Colorado Bixpo Business Expo, I Googled everything under the sun related to prepping for a trade show!

trade show booth ideas fort collinsWe ended up having a great time and met a bunch of new leads. Many of the leads turned quickly into prospects and several ended up as customers that we’ve worked with multiple times in the 3 months since the show! With the success we had we knew the trade show displays market segment was one we had to jump into.

Getting back to all that stuff I researched online… here’s some of the tips most helpful to us:

  • Find the right show (duh!). We are a sign company, so a business-to-business trade show was what we were after. But maybe a Home and Garden show is a better fit for a construction company, a handyman, landscaper, plumber, even a dog groomer… The Home and Garden crowd is going to filled with your potential customers, all walking around and making mental notes of cool things they want for their house and yard. Don’t forget, the companies that have smart, attractive displays are making a lasting impression on everyone – both exhibitors AND gawkers!
trade show displays fort collins
  • You MUST find out the specifics of the trade show you are registered for or considering exhibiting in. Look online, and definitely contact the organizers of the event and get details on the type of visitors that the show attracts, and the layout of the area you will have to display your business. Be sure to find out the size of the trade show display table you will have (if any), whether there is wall space for your company sign, if there are electrical outlets available, and anything else that may or may not be included (i.e. a table cloth, etc.).
  • If the trade show will be on for an extended length of time, be sure to have assistance in manning your trade show booth so you can take a break. If you don’t have the option of having someone take over for a bit, be sure to put up a note that tells people how long you will be gone or when you will be back.
  • Find a huge flat-screen TV/display (you can rent them!) and show off your work. Trust me here, bigger is better – get a 52” or larger. Also, have a portfolio of your best projects available as part of your trade show display. Have several binders of your work – pictures inside protective covers work great. Then lay out the binder where visitors can flip through the pages.
trade show displays denver
  • As for trade show booth display ideas, check out our online catalog for a boat-load of great equipment. We’d love to help you put together a display that will set you apart from the crowd, be super-easy to set up and take down, and last for many shows. One really cool trick, especially if you’re on a budget is to have us design a graphic for you that flows across the displays of 3-4 retractable/popup banner stands. Something about it grabs the eye, which is exactly the purpose!
  • The most important thing is to be friendly and inviting. Say “Hi” to those that turn and look toward you or your trade show booth. Strike up a conversation, be interested in their business or project – don’t just be a sales person! And… have fun!