Brushed Metal Door Wrap Tuft Construction & Development is in Denver, Colorado. The company provides preconstruction, construction management, general contracting, and design services to ground-up residential and commercial projects. Visit their website and as you browse through pictures of their projects, you will be impressed with their creativity and “out-of-the-box” thinking.
Starting your own business is a huge undertaking. Success does not come easily, but every successful business started out from nothing. In order to connect with your intended audience, it’s a game of trial and error to find what works best. Generating those leads and developing relationships with that audience is difficult. There’s nothing worse than being in business for a long time, and being repeatedly overlooked by potential customers.
In this (very) competitive market, a new business must outshine the competition. Whether that means better customer service, better products, cheaper prices, faster turn-arounds, or all of the above; it’s what will draw in new customers and keep current customers coming back. Your business’s brand (business name and logo among other things) has the potential to immediately communicate who, what, how, and why you’re here. Building up your brand is hard. It takes a lot of time and many lessons learned until you finally find that niche. Utilizing signs for building your brand is one of the best ways to engage and educate potential customers. Here’s a few kinds of signs that can help build your business branding.
A sign on the outside of your building is the “face” of your business. It’s how people will recognize and find you. Some types of permanent exterior signage are:
- Channel letters
- Frontlit, backlit, front & backlit combo
- Monument Signs
- Free Standing Architectural
- Post & Panel
- Directory Sign
- Pylon Sign
- Digital Displays (electronic message centers)
- Cabinet Signs
- Internally illuminated
- Logo Box Signs – Illuminated
- Dimensional Letters
- Cast metal
- Exterior Grade Acrylic
- Window Graphics
- White vinyl applied to doors or windows
- Printed vinyl applied to doors or windows
- Flat Building Signs
- Flat-cut aluminum with printed business name or logo
Interior signs can also add to your presence especially if you share a space with another business. If you have a waiting area, signs or decorative prints can add a comforting ambiance. Here’s some examples of interior signage:
- Lobby Signs
- Multiple finishing options
- Illumination available
- Canvas Prints
- Flat boards or wrapped around wooden frames
- Dimensional Letters
- Multiple finishing options
- Directional Signs
- ADA compliant signage (braille signs)
- Point of Sale Signs
- Multiple options and finishes available
Signs on the Move:
Signs need to work for your business even far away from your actual location. You can accomplish this with:
- Vehicle Graphics (moving billboards!)
- Full or partial wraps
- Window Graphics
- Yard Signs
- Coroplast signs – with wire stakes
- Aluminum Signs – with metal frame
- Vinyl Banners
- Mesh Banners
- Outdoor Flags
- Trade show banners
- Sidewalk Signs
- A-frame or sandwich board signs
To generate leads and engage your customers, you need a solid marketing strategy with multiple forms of advertising. There are many options available and, of course, each one is suited to a specific field. Advertising to the public continues to evolve and change. You can maximize your advertising and target your audience better with multiple forms of advertising. A combination of digital advertising (like a social media campaign), an ad in a daily newspaper or magazine, a billboard, and a vehicle wrap is a great start! Digitally printed vehicle wraps (or graphics) continue to be a strong form of advertising for many forms of businesses. Vehicle wraps are perfect for advertising because they are versatile, cost efficient and they stand out!
If you do choose to wrap your vehicle to advertise your services, there are some important things to consider. Know that there are some limitations and if you expect your wrap to look like a piece of art, expect to pay for a piece of art. Each vehicle is different and each wrap job is unique. A graphic designer will work with you very closely to finalize the design of your wrap. A graphic designer with experience in designing vehicle wraps will be honest with you and listen to any concern you might have.
Printing the wrap is the one thing that is totally out of your hands, so you will want to make sure you choose a reliable and established sign company. Here at Connecting Signs, we’ve got over 5 years of experience in designing, printing and installing custom wraps for our awesome customers. There are many years ahead of us, but you can rest assured that your vehicle wrap is in good hands here.
Recently we got the opportunity to work with an awesome company; JDog Junk Removal. They needed their work vehicle and trailer wrapped in matching military themed designs. This was a great and fun experience working with Chris, the owner, who needed a quick turn to get a jump start on his advertising. From the first call to the final touches on the wrap, the total time to complete this project was under a week! How can we help you reach your customers? Give us a call at 970-493-0133 or request a quote here to get started.
There are many large-format digital printers out there, and each kind tries to specialize in as many different applications as they can. There are specific things that specific printers do better. Dye-sublimation printers are great when used for printing on fabric because they basically dye the fabric the colors of whatever design you’re printing. Printers that use solvent ink or latex ink are great for printing on adhesive vinyl for vehicle wraps, poster paper, wall vinyl and vinyl banners. Then, there’s UV printers. UV ink is great for outdoor applications because it resists fading from UV rays from the sun. UV ink is also very durable and resistant to scratches and folding lines.
At Connecting Signs, we utilize two of these types of printers. We use our large-format (latex ink) digital printer to print graphics for printed vehicle wraps, indoor wall murals, lobby signs, retractable banners as well as many other types of signage. The latex ink in this printer is durable and fade-resistant, but just to ensure that the prints last as long as they need to, we laminate the graphics used outdoors or on vehicle wraps. For large indoor wall murals, we divide the print into “tiles” that are seamed together with an overlap. This allows us to print miles and miles of a continuous graphic!
Our other printer is a flatbed UV printer that allows us to quickly and efficiently print on rigid substrates.We print on coroplast for yard signs, foamboard for indoor posters, composite wood or aluminum material for long-term outdoor signage like construction site signs or parking lot signs. The UV ink that is laid down on the material is cured by UV lamps inside the printer, making the ink very durable and long-lasting.
As a full-service sign shop, we produce so much more than digitally printed graphics! The digital plotter allows us to create die-cut vinyl decals and the CNC router-engraver produces an array of custom-cut letters or any shape you can think of. Give us a call, stop by or click here to request a quote!
An effective storefront is one that utilizes many kinds of signage. These business signs (indoor signs and outdoor signs) engage customers and attracts new customers. It is so important to appeal to your customers and meet their needs. You will also want to stand out among your competition. There are many things that you must consider when mapping out your signage structure. Here’s an example of effective storefront signs for your business.
If your business is being built from the ground up, you will want to inform the public of what is happening as well as information about when you’re opening. You can also take this opportunity to inform your potential customers about the services you offer. Vinyl banners or mesh fence banners are useful in this instance because they are made to be temporary and cost-effective.
Outdoor Building Signs
Next up, you will want to get permanent building signs mapped out and planned. This includes the design and attaining the required permits from the town or city offices. Monument signs provide great visibility from the road. If you’re located in a business park, your property management company should already have a monument sign by a nearby road that has multiple tenant panels. For your building sign, it’s a good idea to consider investing in dimensional letters. Backlit dimensional letters or an internally lit channel box are great options.
Window Graphics & Indoor Signs
The following signs are also very important to your business. Window graphics, in the form of cut vinyl, applied to the front door are great opportunities to inform your customers of your business hours as well as a helpful identifier of your location. This is especially true if you share a space with other businesses. Indoor signs, like lobby signs or wall graphics are also effective tools to enforce your brand. Menu boards are also a form of indoor signage that we can design and manufacture. If you’ve ever been out to eat, you know how important a well-designed menu is!
Vehicle Wraps & Vehicle Graphics
Finally, if you want to reach out to your customer base even further, you should seriously consider getting graphics on your company vehicle. Vehicle graphics, box truck graphics and trailer graphics are always very customized; no two projects are the same! With digitally printed graphics you can have your full color logo printed or you can choose from a variety of colors and finishes in ready-to-cut cut vinyl. Vehicle graphics stand out as one of the best methods for advertising. A full wrap may be pricey, but the return on that investment is one that you cannot pass up!
Recently, a local radio station in Northern Colorado came to us to help them re-design their 2015 Nissan Pathfinder to reflect their new branded logo. We were lucky enough to work with them on their first wrap. They changed their logo quite a bit to reflect their new sound. We wanted to help them keep to their budget as well, so this new wrap needed to be a custom partial vehicle wrap.
The color scheme to be used in the wrap was changed to a simple blue, and red based design. We decided to design this with the logo in mind. It’s highlighted by the angled lines with the blue and red sampled from the darkest blues and darkest reds. The website address and corporate logos also needed to be clearly shown on the wrap. We also installed perforated window vinyl on the side and rear windows for additional coverage. But, the best part about perforated vinyl is that you can see out of it from inside the vehicle.
Even custom partial vehicle wraps can be versatile and can increase your visibility to your audience. You can also think of vehicle wraps as a moving billboard! If you are on the road, driving your company van or truck around, you can take all those views you’re getting on the highway or parked as a way to engage potential customers. Small businesses can benefit greatly from vehicle wraps, especially if your business is new in town. The cost saved by shifting your marketing budget to include a vehicle wrap or vehicle graphics (like side door decals, or rear window graphics) is great after you look at the cost of an actual billboard.
By far, the most interesting and fun projects that we have been a part of have been the custom vinyl wraps on the uncommon vehicles (even the non-vehicles). As long as the surface is nice and smooth without too much varying texture, you can probably wrap it! Premium wrap vinyl is becoming more and more versatile, allowing for many different applications on a wide variety of surfaces. Of course, there are limitations. We can’t wrap your dog, sorry!
Full wrap on grain silo for MillerCoors® – Golden, CO
This project was so much fun and we’re so happy with the finished product. It was definitely a huge undertaking. The concept was simple; to change the grain silo (one of many) into a beer can. Easy enough right? The whole job took 150 yards (that’s 450 feet) of vinyl. As well as 150 yards of lamination to protect the print from the elements. Our printer was running non-stop for four days! The installation took some coordination as well, but we were able to install this monster graphic in only two days!
Another unique non-vehicle custom wrap we’ve done are a few gun safe wraps. Gun safes are actually very practical and easy to apply graphics to. The graphic design, however, was what the focus was on for these wraps. We think the finished “look” is pretty awesome, though!
Speaking of gun safes, we’ve also wrapped a gun! This was actually for the owner of Connecting Signs, Bruce Gardner! The wrap is a solid color-change vinyl in matte army green. According to Bruce, the purpose of the wrap is to provide a little more camouflage when he’s out hunting.
Finally, a fridge wrap! This is a great idea to graphically appeal to your customers when they’re waiting for their order. You can take this opportunity to answer some frequently asked questions, or to display a special! You can be sure that this will attract plenty of attention from customers and potential customers.
There’s so many fun things you can do with vinyl and so many ways to appeal to your audience. Are you interested in a custom wrap? Give us a call or click here to get a quote or a free consultation with our team!