A trade show is an event held for a specific industry that brings various businesses together to show off their products and services, generate leads, network, and to increase brand awareness. Trade shows have been around for a long time and have grown exponentially over the years. Currently the largest trade show in the world is CES with over 182,000 attendees and over 4,000 exhibiting companies participating in their 2018 annual trade show. Trade shows, expos, conventions, and similar events allows for businesses, large and small, to speak directly to a receptive and more targeted audience. This is why trade shows are such an effective marketing tool for companies.
Trade Show Booth Essentials
Trade shows require a lot of preparation and consideration weeks, or even months, in advance. Being in the same room as tons of competing exhibitors means that to find success from a trade show, your booth will need to stand out. To nail the visual impact of your trade show booth, enlist the assistance of an experienced graphic designer to help you with the design and mockups of your booth. From there, partner with a professional vendor to manufacture your booth display.
Trade Show Booth Signs
While there are extravagant and lavish exhibit booths that are completely custom and interactive, they tend to be very pricey. Below are a few effective signage options that are more reasonable in cost.
Step and Repeat Display
Step and repeat banners can be made from fabric or vinyl banner material. They usually feature a logo in a repeating pattern and work great as the backdrop to a trade show booth.
Stretched Fabric Display
A stretched fabric display is a perfect option for a fun photo backdrop. These displays come with a lightweight aluminum frame that stretches the fabric and holds it taut for a nice smooth display. Stretched fabric displays come in many different sizing options to satisfy your unique needs.
Pop Up Display
Pop up displays are reinforced with a lightweight aluminum frame that is collapsible and portable. These displays are usually made from expo fabric and wrap around the edges of the frame for a 3D effect.
Retractable Banner Stand
Retractable banner stands are tall, pillar-like displays that retract back into a solid aluminum banner stand. These are available in various sizes to fit your needs and are great for drawing attention to your booth without taking up too much space. Retractable banners are also easy to take down and put up which makes them great to travel with.
Fabric Table Throw
Trade show booths typically have a table or multiple tables for displaying promotions and other company information. Digitally printed fabric table throws are fully custom and can feature your full-color logo or another fun design!