How to Make Your Signs Work

illuminated channel letter sign

In the age of the internet and digital marketing, effective signage might look like it is being pushed out of the picture. Effective signage for a business, however, will always BE IN the picture! Think about it… Social media has become the go-to method that people share photos and updates about their lives. When people take selfies or group pictures, they want something attractive in the background to help others understand where they are and what they are doing. Guess what that “thing in the background” ends up being 90% of the time? A SIGN. Your business’s signage works for you at all times of the day and night, every day of the year. Whether it is in the background of a celebrity’s selfie or it’s something that you pass on your way to and from work every day, signage does get noticed!

How do you make sure that your signs get noticed? There are lots of ways to ensure that your sign is working by following some of these tips:

Think about Illumination

If you want your sign to get noticed at night, then you need an illuminated sign. There are different types of illuminated signs, so make sure that you understand what backlit sign letters look like compared to front-lit sign letters. Sometimes local sign codes in large municipalities do not allow certain types of illumination. You will learn about what you can and cannot do in the permitting process for your outdoor sign.

Go With a Contrasting Color Scheme

Choosing a highly contrasting color scheme for the foreground and background of your sign is a great way to ensure that your sign gets noticed. Here is a blog that goes over some tips and tricks for designing a sign. Functional signs need to be functional and sometimes that means that you must sacrifice some aesthetics. However, if you work with an experienced graphic designer and try to prioritize visibility throughout the design process of putting together a logo and a brand then naturally your signage will be highly visible.

Be Smart with Placement Decisions

This may be an obvious tip, but lots of businesses have ineffective signs due to poor placement decisions. If you’re trying to make your sign visible from a busy highway, have your sign placed in an area that is visible from the road and parking lot. Also, be mindful of the surrounding landscaping. Are there young trees that are planted in the front of the building? Think about how tall they will grow and make sure that they do not impede your sign.

Go big or go home

Sign sizing can be deceivingly difficult to understand. There are lots of guides on lettering height suggestions to ensure that viewers can read your sign from far away, but stretching letters unproportionate can make them very difficult to understand. For example, if your sign design is taller in height than it is wide then you should not place it in an area that is really wide but not tall. Understand that sometimes you will have to compromise the vision in your mind for what is physically available.

Promote through social media

As stated at the beginning of this blog, don’t be shy about taking lots of pictures of your completed signs! Take shots at different angles and with various lighting settings. Post them to your website and social media accounts and increase your brand’s visibility and image. Indoor signs are usually perfect backdrops for a photo, so encourage guests to take lots of selfies!

Making the decision to invest in your signage is a very important one. The cost of neglecting to market your brand with proper signage can be detrimental. If you are looking for a sign company you can trust to get the job done the right way, then give Connecting Signs a call or request a quote here. We are ready to answer your questions and provide you with the best effective signage buying experience possible.

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Google Reviews

5 star review  I am a small business owner and had a wonderful experience with Bruce and his company getting my business van wrapped with my logo and company name. Communication was clear and ongoing, the graphic designer Britt was patient with all my requests and her final production was evident with the end result. The van graphics are awesome!! I had a personal referral to Bruce and his team and I had nothing but exceptional service and a great outcome. Thank you all! Debbie- Front Range Mobile Screens

thumb Debbie Mayer
Vehicle Wrap Design - Signage Company - Connecting Signs - Fort Collins

Tips to make vehicle graphics more effective

Vehicle wraps work effectively to advertise any business but are particularly important for businesses that dispatch vehicles as part of their service. Repeatedly seeing a vehicle from a particular company shows that company’s service area extend to the vicinity where the vehicle was seen and, if seen often enough, that the business is successful. To receive maximize results when utilizing vehicle wraps keep these tips in mind.

Carvat's Automotive - Truck Graphics Fort Collins

Sell the Brand

The point of branding is to create a shortcut into the consumer’s subconscious and a positive emotional response. Nowhere is this more important than when dealing with vehicle graphics design. Unless you are the only one selling a particular product or service, you most concentrate on selling the brand and not the product.

Ken's Muffler - Vehicle Wraps Fort Collins

Logo’s Yes, Photo’s… maybe not.

A logo identifies your business; a photo attempts to identify the product but is not always successful. Vehicle wrap design featuring a picture of a dog might indicate vehicles owned by a veterinary service, dog breeders or dog groomers. While a picture might be worth a thousand words, what good does that do an advertiser if the thousand words are misleading.

Keep the Message Simple

Good vehicle graphics design says only what is necessary. Although van wraps & truck wraps offer more space than do Car wraps they do not give drivers much more time to absorb the message and the added space is better utilized making the message bigger and not more complex.

Stand Out, Do Not Overwhelm

Bright colors are good but diamond plate, carbon fiber, bevels, and glows, while striking, can distract from the message. Remember you want drivers to absorb the message and not be overwhelmed by the vehicle wrap design.

Final design thoughts on vehicle graphics:

  • Make message simple and direct
  • Don’t neglect the back of the vehicle
  • Make van, truck, or car wraps grab attention without overwhelming the senses
fort collins window graphics - Signage Company - Connecting Signs

Using POP displays and in-store signage

There are many types of store signs that you can use to advertise your store. Here are some examples of the different types of POP signs that are used by successful companies.

  • Banners are great for drawing attention to a specific area of you store.
  • Countertop POP displays keep people reading when they are checking out or waiting for someone to help them.
  • Floor graphics and wall graphics help direct people to the sales and promotions you are trying to show them.

Floor Gaphics

  • Magnets put your store front in the homes of people.
  • Video displays inform people as they pass by telling them about the advantages of a certain product.
  • Everyone loves a good poster. These can help draw attention to deals or select merchandise that you want to sell.
  • Businesses should use promotional window graphics and wall graphics on blank space inside their store. Customers eyes are always drawn to creatively designed graphics.
Wall Graphics
POP signs are used by companies to promote the deals of the day or the specials of the week. The signs can also be used to direct peoples attention to the top sales that expire by the end of the week. If you want to attract people while they are in your store and make it easy for them to shop, then you will want to use POP signage as a way to direct your customers.
Monument Sign - Signage Company - Connecting Signs - Fort Collins

7 Ways Signs Will Improve Your Fort Collins Business

Your business deserves only the best when it comes to advertisement. After all you put your everything you have into growing your business so why not promote it effectively. Here’s seven ways that corporate signs can help advertise your company to new customers everyday.

7 Key Ways that Signs Can Help Your Business

1 – Take the time to update your signs to message center signs. Signs that have the ability to display current information are great for advertising deals of the day and extra savings that might attract people.

2 – Keep all your signs and logos similar in design. Your signs should be consistent and display your logo. If your signs and advertisement pieces have different designs, then you may confuse potential customers into shopping at your competitors shops.

3 – Use wayfinding signs to direct your customers and to make it easy to get around your business property.

wayfinding signs fort collins - FSA

4 – Update your reception area with a professional, clean-looking lobby sign. First impressions are everything… Think of your potential customer that just left your competitors business location in which they have a banner over the receptionist’s desk, and now they see your professional looking lobby sign that trully shows your company means business! A great lobby sign also gives your emplyees a sense of unity and pride in where they work.

5 – Use your company vehicle as a means to advertise your company with vehicle wraps. Vehicle graphics promote your company everywhere you drive.truck decals fort collins - Denali Roofing

6 – Get old and outdated signs upgraded to more current and attractive designs. People love to shop at new and clean businesses. If your signs are old and outdated, then people may get the wrong message and not want to come into your store.

7 – Use LED signs to attract people to read and look past all the other signs that surround your company. Lights attract peoples attention. The more people that take notice of your shop the more people will come into your shop.