How to Make Your Signs Work

illuminated channel letter sign

In the age of the internet and digital marketing, effective signage might look like it is being pushed out of the picture. Effective signage for a business, however, will always BE IN the picture! Think about it… Social media has become the go-to method that people share photos and updates about their lives. When people take selfies or group pictures, they want something attractive in the background to help others understand where they are and what they are doing. Guess what that “thing in the background” ends up being 90% of the time? A SIGN. Your business’s signage works for you at all times of the day and night, every day of the year. Whether it is in the background of a celebrity’s selfie or it’s something that you pass on your way to and from work every day, signage does get noticed!

How do you make sure that your signs get noticed? There are lots of ways to ensure that your sign is working by following some of these tips:

Think about Illumination

If you want your sign to get noticed at night, then you need an illuminated sign. There are different types of illuminated signs, so make sure that you understand what backlit sign letters look like compared to front-lit sign letters. Sometimes local sign codes in large municipalities do not allow certain types of illumination. You will learn about what you can and cannot do in the permitting process for your outdoor sign.

Go With a Contrasting Color Scheme

Choosing a highly contrasting color scheme for the foreground and background of your sign is a great way to ensure that your sign gets noticed. Here is a blog that goes over some tips and tricks for designing a sign. Functional signs need to be functional and sometimes that means that you must sacrifice some aesthetics. However, if you work with an experienced graphic designer and try to prioritize visibility throughout the design process of putting together a logo and a brand then naturally your signage will be highly visible.

Be Smart with Placement Decisions

This may be an obvious tip, but lots of businesses have ineffective signs due to poor placement decisions. If you’re trying to make your sign visible from a busy highway, have your sign placed in an area that is visible from the road and parking lot. Also, be mindful of the surrounding landscaping. Are there young trees that are planted in the front of the building? Think about how tall they will grow and make sure that they do not impede your sign.

Go big or go home

Sign sizing can be deceivingly difficult to understand. There are lots of guides on lettering height suggestions to ensure that viewers can read your sign from far away, but stretching letters unproportionate can make them very difficult to understand. For example, if your sign design is taller in height than it is wide then you should not place it in an area that is really wide but not tall. Understand that sometimes you will have to compromise the vision in your mind for what is physically available.

Promote through social media

As stated at the beginning of this blog, don’t be shy about taking lots of pictures of your completed signs! Take shots at different angles and with various lighting settings. Post them to your website and social media accounts and increase your brand’s visibility and image. Indoor signs are usually perfect backdrops for a photo, so encourage guests to take lots of selfies!

Making the decision to invest in your signage is a very important one. The cost of neglecting to market your brand with proper signage can be detrimental. If you are looking for a sign company you can trust to get the job done the right way, then give Connecting Signs a call or request a quote here. We are ready to answer your questions and provide you with the best effective signage buying experience possible.

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Outdoor Sign - Signage Company - Connecting Signs

Business Signs – The Right Sign For Your Business

Signs are so familiar to us that we hardly notice them anymore and we start to forget their importance regarding the representation of your business out in public.

If you are a business owner, you should know that the right signage is vitally important to the success of your company. Whether its indoor business signs (e.g. lobby signs, interior building signs, ADA signs, etc) or exterior corporate signs like channel letters or cabinet signs, people need to know where you are and what your business offers. Having the right kind of sign or signs depends on so many different variables.

Who Are You Speaking To?

Different businesses require different types of signage. As a business owner you have to know who your demographic is. Your sign company can help you design the most effective sign for your business.

Example: A novelty gift shop needs to boldly and clearly tell their customers that they are “there”, and “this” is what they sell. With a business like that you can and should get really creative with the types and amount of signage in your storefront. Window graphics are a great way to compliment window displays.

How Do You Most Effectively Advertise Your Business?

An effective sign attracts new customers, brands in the mind of the consumer, creates impulse sales, aids traffic safety, and enhances the look of a community. All of these points can be accomplished with signage. Again, you need to really think about your targeted audience when considering your signs. It all needs to compliment and enhance your business. This starts WAY before the signs.  As a business owner, you need to map out your marketing strategy and keep all the graphical elements relating to one another. Give them a purpose. At the same time you need to be careful to not overwhelm your customers. You want to be inviting and friendly, not SCREAMING IN THEIR FACE.

Pick The Right Kinds of Signs

There are already so many different types of signage out there, as well as many different types of businesses. A business’s signs need to compliment and enhance the message that they are putting out there for potential customers. There are so many different types of materials, printing methods, and applications that the possibilities are endless. Do some research if you are unsure of what would work for your business.

Example: Vehicle wraps are arguably the best way to advertise any business. Let’s say that you make toy soldiers in your spare time and you only sell them online. A wrapped vehicle with your logo, domain name, and a picture of your beautiful toy soldiers would be the way to get people who don’t go online that much to know where to buy handmade toy soldiers.

Here at Connecting Signs, we want to make sure that you get the most out of what we can offer for your business. We will not only make your signage ideas a reality, we will help you every step of the way. Our expert sign designers and sign makers know exactly what goes into a successful sign. In fact, one of them wrote this very blog. If you need a sign or some consultation on a sign there’s no better place in (but not limited to) Northern Colorado.

Partial Vehicle Wrap - Signage Company - Connecting Signs - Fort Collins

Vehicle Graphics – Partial or Full?

// // // // // // Vehicle Graphics – Partial or Full?// //

Vehicle graphics are an incredibly effective way to get your business noticed. However, we’ve had clients come in excited about getting a full wrap on their van, then suffer from “sticker shock” when they hear the price range for a full wrap. Many times the first reaction is to ratchet back to just getting a vehicle magnet or “just some lettering on the doors”.

An economical solution to the full wrap is a partial car wrap to get the look and feel without completely covering every square inch. It’s a great compromise and at a fraction of the cost can be just as impactful as a full wrap. The marketing message you are conveying will be incorporated by our design professionals using the color of your vehicle along with spot graphics or decals strategically placed to finalize your design. With a partial wrap, anywhere from 1/4 to 3/4 of the vehicle is wrapped.

So how do you decide how much of your vehicle to wrap? Many times, cars and smaller vehicles are better suited for full wraps. However on large work vans and trucks, partial wraps are very easy and look great. One example of a partial, is a ‘back wrap’ on a cargo van which works well since there’s a lot of surface area, and you can do a cool visual effect like walking into a showroom.

Another idea is to just get the back window wrapped with window perf. Just think, every stoplight you’re at the person behind you is “stuck” reading your marketing message about your company. There’s no way to do that with the old-fashioned Fort Collins yellow pages ad!

Lastly, unless the wrap is going to be temporary (like for a one-time promotional event), make sure the highest quality vehicle wrap materials are used. Any trade-offs made here will certainly lead to disappointment later!