Trade Show Displays and Booths-Make it Count

Feb 13, 2015 | Banners, Graphic Design, Trade Show Displays

Participating in a trade show is a great way to get noticed in front of a lot of current customers and potential customers.  Most trade shows last a day or two; that’s a lot of visitors!  Here’s what a trade show display can do for you:

  • Show your product
  • Describe your product or service
  • Creates first impressions
  • Specific to your type of product
  • Help get your foot in the door
  • Can have up to 200 visitors at your booth

You can spend a lot of money on a trade show, so make it a good return on your investment:

  • Let your current customers know-send out mailings
  • Why are you there (new company, introducing a new product)
  • Set your goals (what do you want to get out of the show)
  • Staff who will be at the show must be prepared and knowledgeable
  • Invest in good signage

As mentioned above, first impressions mean a lot when attracting a potential customer.  Having the best signage will be a huge advantage.  It’s not easy; your space is probably going to be about 10 feet wide and the average person will walk by in 8-10 seconds.

  • Signs should be visible and legible from the aisle of the showroom
  • Up-to-date (invest in something new)
  • Use logo, name of company, and your tag line
  • Tell what your company does (which field, what industry, what you can solve or do for the customer
  • Ask someone not in your industry if they can explain what your booth  is about just by looking at the sign(s)

Obviously these trade show display booths should be done a little better:

Here are some very good trade show display ideas:

These types of exhibits are easy to assemble and look impressive

Table coverings are also a nice booth display


Retractable banner stands are easy to use and transport


Up-to-date, modern display with room for a table and chair


Nice, bright color and good lighting

These are just a sample of the many different types of displays that are available for the trade show scene.  A lot of these displays can also be used again and again at future trade shows.  Or set them up in your own showroom or business.  Connecting Signs can help you pick out the best exhibit for your next trade show specific to your needs. Check out our trade show display catalog and give us a call and we’ll help you through the process.  Stand out from the regular trade show crowd with awesome signage!!

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