Types of Event Signage to Boost Your Presence

Feb 22, 2021 | Event Signage, Trade Show Displays, Trade Show Signs

Types of Event Signage to Boost Your Presence

We all love big events like music festivals, fundraisers, product expos, trade shows, and conventions. If you’re attending as an exhibitor or sponsor, you get the unique opportunity to mingle and casually interact with your customers. As an attendee, these events can be interesting and exciting. Plus, you might get some free SWAG (stuff we all get) from one of your favorite brands! However, these large events can be overwhelming and intimidating because if your booth does not stand out amongst everyone else’s displays and signage, the effort and investment made to attend the event might be wasted. If you’re doing some research into how to boost your presence at an upcoming event, here are a few types of event signage that might help!

Outdoor Event Tent - Signage Company - Connecting Signs

Customize Your Booth with a Printed Canopy Tent

Sometimes the event organizers will offer used canopy tents for your business to utilize during the convention, but most of the time you will have to provide your own booth tent. A fully custom, digitally printed canopy tent is a hefty investment, but it’s a branding asset that will practically pay for itself over its useful life. These things seriously last for years and are really handy to have during an outdoor event when shade is needed or shelter from unexpended weather.

trade show banners

Retractable Banners for a Quick Backdrop Display

There is nothing quite as versatile for a tradeshow display as retractable banners. They’re easy to travel with, easy to put up, easy to take down, and they really come in clutch when you don’t have a lot of time to get your exhibit booth figured out. Retractable banners are available in a variety of heights and widths, but one of the best ways to use them as a backdrop is to use three banner stands side by side. The negative space between the banners creates a kind of dimensional “look” and is a unique way to showcase your message.

outdoor bow flag

Feather Flags to Draw in Foot Traffic

Have you ever noticed the tall, brightly colored flags in front of a new shopping center? Yes?  Well then, they did their job! That’s the point of some signage, and for event signage, it’s important that you at least get people to notice your presence. Feather flags can be completely printed with striking graphics and your brand’s logo, or simply bold solid colors that get the same job done. Feather flags can be used indoors as well and are great tools for standing out on a busy convention floor.

Trade Show Counter - Signage Company - Connecting Signs

Branded Countertops for that Extra Flare

Event attendees will need to get their questions asked and your company will want to get as many leads as possible so providing an obvious area where people can talk with reps or pay for products is important. Countertops are universally recognized as areas where patrons pay for products or speak with someone about questions they may have. A collapsible, light-weight, and mobile countertop also provides a place for your company to display brochures and other printed assets. Now, to just up the ante even more, the entire countertop can be custom-made to display your brand or to match your exhibit booth!

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