Types of Event Signage to Boost Your Presence

We all love big events like music festivals, fundraisers, product expos, trade shows, and conventions. If you’re attending as an exhibitor or sponsor, you get the unique opportunity to mingle and casually interact with your customers. As an attendee, these events can be interesting and exciting. Plus, you might get some free SWAG (stuff we all get) from one of your favorite brands! However, these large events can be overwhelming and intimidating because if your booth does not stand out amongst everyone else’s displays and signage, the effort and investment made to attend the event might be wasted. If you’re doing some research into how to boost your presence at an upcoming event, here are a few types of event signage that might help!

Outdoor Event Tent - Signage Company - Connecting Signs

Customize Your Booth with a Printed Canopy Tent

Sometimes the event organizers will offer used canopy tents for your business to utilize during the convention, but most of the time you will have to provide your own booth tent. A fully custom, digitally printed canopy tent is a hefty investment, but it’s a branding asset that will practically pay for itself over its useful life. These things seriously last for years and are really handy to have during an outdoor event when shade is needed or shelter from unexpended weather.

trade show banners

Retractable Banners for a Quick Backdrop Display

There is nothing quite as versatile for a tradeshow display as retractable banners. They’re easy to travel with, easy to put up, easy to take down, and they really come in clutch when you don’t have a lot of time to get your exhibit booth figured out. Retractable banners are available in a variety of heights and widths, but one of the best ways to use them as a backdrop is to use three banner stands side by side. The negative space between the banners creates a kind of dimensional “look” and is a unique way to showcase your message.

outdoor bow flag

Feather Flags to Draw in Foot Traffic

Have you ever noticed the tall, brightly colored flags in front of a new shopping center? Yes?  Well then, they did their job! That’s the point of some signage, and for event signage, it’s important that you at least get people to notice your presence. Feather flags can be completely printed with striking graphics and your brand’s logo, or simply bold solid colors that get the same job done. Feather flags can be used indoors as well and are great tools for standing out on a busy convention floor.

Trade Show Counter - Signage Company - Connecting Signs

Branded Countertops for that Extra Flare

Event attendees will need to get their questions asked and your company will want to get as many leads as possible so providing an obvious area where people can talk with reps or pay for products is important. Countertops are universally recognized as areas where patrons pay for products or speak with someone about questions they may have. A collapsible, light-weight, and mobile countertop also provides a place for your company to display brochures and other printed assets. Now, to just up the ante even more, the entire countertop can be custom-made to display your brand or to match your exhibit booth!

oversized giant banner advertising water valley homes for sale

Banners are great marketing tools!

oversize giant banner

Banners are a great way to quickly and effectively get your message seen

At Connecting Signs we pride ourselves in designing, building, and delivering exactly what you want, as quickly as you need. Just this past Friday at 2 pm our customer called in a panic and said “I need a 10’ x 40’ banner ASAP!!!” They needed it by noon the following Monday, and we were able to deliver a fully finished (hems and grommets) custom-print banner just in time. There is no other sign option I know of that can be done in that time frame and in that size.

Banners are both of great value and at the same time very versatile.  They are inexpensive and can be used both indoors and outdoors; they are also portable and can be placed in different spots very easily.

We start with a sturdy, resilient-vinyl and employ the latest technology digital printing equipment and techniques, combined with high-quality latex inks to produce your design. Our large format HP printer and inks also provide a very environment-friendly solution. We like being able to help reduce the use of harsh solvent inks and the resulting chemical out-gassing.

Aluminum tension frames to keep it tight

Banners get a bad rap for using ropes, bungee cords, duct tape, or whatever else to throw it up on a wall or between a couple of posts. They also have the reputation of not lasting very long. We recently did an installation of a 7’ x 28’ banner that is mounted in an aluminum frame which will keep the banner held tightly and securely on a south exposure outdoor installation.

Building Banners - Signage Company - Connecting Signs

Building Banners

It gives a permanent “look” to a simple vinyl banner and should give the owner years of effective advertising. We’ll have to wait to see exactly how long it lasts but have been told to expect at least 5-7 years. The great thing about this install is that the aluminum frame allows a quick change-out to a replacement banner or a brand new message! You just cannot get that level of versatility or value from a traditional hard-substrate sign.

At Connecting Signs, we live and breathe customer service. For banners, you have the option of submitting your own design, or you can have our professional design team create one at no extra charge. We will send you a full-color proof – FREE – for your approval. Once we get your approval, we generally print your banner within 24 to 48 hours. We also have no color limits or additional charges for full custom graphics. If you can dream it up, we can do it.

So whether you are in a crunch and need to get your business advertised QUICKLY, or you need something for your school, sports team, or even a wedding – give us a call at (970) 493-0133 or request a quote here. We will Get-R-Done!

salon business monument sign - Connecting Signs

Business Signs – The Right Sign For Your Business

salon business monument sign - Connecting Signs

Signs are so familiar to us that we hardly notice them anymore and we start to forget their importance regarding the representation of your business out in public.

If you are a business owner, you should know that the right signage is vitally important to the success of your company. Whether it’s indoor signs (e.g. lobby signs, interior building signs, ADA signs, etc) or exterior signs like channel letters or cabinet signs, people need to know where you are and what your business offers. Having the right kind of sign or signs depends on so many different variables and your unique needs may mean that you need a custom sign solution.

Are Your Signs Seen and Understood?

Different businesses require different types of signage. As a business owner, you have to know who your demographic is. Your sign company can help you design the most effective sign for your business.

Example: A novelty gift shop needs to boldly and clearly tell their customers that they are “there”, and “this” is what they sell. With a business like that, you can and should get really creative with the types and amount of signage in your storefront. Window graphics are a great way to compliment window displays.

How Do You Most Effectively Advertise Your Business?

An effective sign attracts new customers, brands in the mind of the consumer, create impulse sales, aids traffic safety, and enhances the look of a community. All of these points can be accomplished with signage. Again, you need to really think about your targeted audience when considering your signs. It all needs to complement and enhance your business. This starts WAY before the signs.  As a business owner, you need to map out your marketing strategy and keep all the graphical elements relating to one another. Give them a purpose. At the same time, you need to be careful to not overwhelm your customers. You want to be inviting and friendly, not SCREAMING IN THEIR FACE.

acrylic lobby sign - Signage Company - Connecting Signs

acrylic lobby sign with standoffs

Select The Right Kinds of Signs

There are already so many different types of signage out there, as well as many different types of businesses. A business’s signs need to complement and enhance the message that they are putting out there for potential customers. There are so many different types of materials, printing methods, and applications that the possibilities are endless. Do some research if you are unsure of what would work for your business.

Example: Vehicle wraps are arguably the best way to advertise any business. Let’s say that you make toy soldiers in your spare time and you only sell them online. A wrapped vehicle with your logo, domain name, and a picture of your beautiful toy soldiers would be the way to get people who don’t go online that much to know where to buy handmade toy soldiers.

Here at Connecting Signs, we want to make sure that you get the most out of what we can offer for your business. We will not only make your signage ideas a reality, we will help you every step of the way. Our expert sign designers and sign makers know exactly what goes into a successful sign. In fact, one of them wrote this very blog. If you need a sign or some consultation on a sign there’s no better place in (but not limited to) Northern Colorado.

Partial Vehicle Wrap - Signage Company - Connecting Signs - Fort Collins

Partial Car Wrap Information

Fleet wraps for commercial vehicles - Signage Company - Connecting Signsvan wrap graphicsVehicle Wrap - Connecting Signs

Partial Wraps within Your Budget

Vehicle graphics are an incredibly effective way to get your business noticed. However, we’ve had clients come in excited about getting a full wrap on their van, then suffer from “sticker shock” when they hear the price range for a full wrap. Many times the first reaction is to ratchet back to just getting a vehicle magnet or “just some lettering on the doors”.

An economical solution to the higher cost of a full wrap is a partial wrap to get the look and feel without completely covering every square inch. It’s a great compromise and at a fraction of the cost can be just as impactful as a full wrap. The marketing message you are conveying will be incorporated by our design professionals using the color of your vehicle along with spot graphics or decals strategically placed to finalize your design. With a partial car wrap, anywhere from 1/4 to 3/4 of the vehicle is wrapped.

Decide on Car Wrap Coverage

So how do you decide how much of your vehicle to wrap? Many times, cars and smaller vehicles are better suited for full wraps. However, on large work vans and trucks, partial car wraps are very easy and look great. One example of a partial car wrap is a ‘back wrap’ on a cargo van which works well since there’s a lot of surface area, and you can do a cool visual effect like walking into a showroom.

Another idea is to just get the back window wrapped with window perf. Just think, every stoplight you’re at the person behind you is “stuck” reading your marketing message about your company. There’s no way to do that with the old-fashioned Fort Collins yellow pages ad!

Lastly, unless the wrap is going to be temporary (like for a one-time promotional event), make sure the highest quality vehicle wrap materials are used. Any trade-offs made here will certainly lead to disappointment later! If you’re looking for a professional sign company to work with to design, print, and install your vehicle wrap, give Connecting Signs in Fort Collins, CO a call at 970-493-0133 or request a quote here. We would love to work with you!

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8/04/2020