Vehicle Wrap vs. Paint Job

If you’re looking for a way to customize the outside of your car, you should know the differences between a vehicle wrap vs. a paint job. There’s so much information out there as well as custom solutions that worked out well for other people, but what will work for you? While one option may seem better than the other, there are lots of things to consider. Here are some of the key differences in getting a vehicle wrap vs. a paint job.

before wrap color change

after wrap color change

What is a Vehicle Wrap?

The first thing to know is exactly what a vehicle wrap is and how it works. In the simplest of terms, a vehicle wrap is a giant sticker that’s stuck to the outside of a vehicle. The sticker material is known as adhesive vinyl and it can be printed on with a digital inkjet roll printer, or it comes in pre-colored rolls. Vehicle wrap vinyl that has been printed needs an additional layer of protection, so clear laminate is usually applied to the printed panels. To install the wrap vinyl, a professional installer tacks up the big sheets of vinyl and applies it meticulously with the use of a heat gun and special squeegees. The excess is carefully cut away and the wrap is then post-heated to ensure the vinyl conforms to the deep contours of the vehicle.

What is a Paint Job?

Getting a custom paint job for your vehicle is another way to guarantee that you will stand out on the road. With a paint job, you can choose from thousands of different colors because the colors can be mixed in many different ways to create whatever color you’re looking for. The vehicle surface gets prepped by sanding down and repairing any imperfections in the body and then it’s primed for the paint. The tools for applying vehicle paint are extensive and the technician who does this job needs to have specialized training. After the paint is carefully applied to the vehicle, a clear protective coating is applied on top of the paint to protect it.

transit van wrap

What are the Differences Between a Vehicle Wrap and a Paint Job?

  • A paint job is permanent
  • A vehicle wrap is removable
  • A paint job is more expensive than a vehicle wrap
  • A paint job will look better than a vehicle wrap up close (around the door seams, mirrors, and handles)
  • A vehicle wrap installation is quicker than a full paint job
  • A digitally printed vehicle wrap can feature photographic design elements
  • Custom design elements can not be easily duplicated with a paint job
  • A vehicle wrap does not need as much maintenance as a paint job
  • Vehicle wrap vinyl can’t be applied to plastic, rust, or wood

What are the Similarities Between a Vehicle Wrap and a Paint Job?

  • Both are methods to customize your vehicle
  • Both are an investment (of money and time)
  • With both methods, you get what you pay for

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Vehicle Wrap vs. Paint Job – Which One is Better?

You will have to weigh the differences and similarities of wrap vs. paint based on your individual needs and expectations. Are you looking for an absolutely perfect color change for your expensive luxury vehicle? Do you have a tight budget, but are looking for some effective advertising for your company vehicle? The most important thing to remember with vehicle customization is that you get what you pay for. Work with a trustworthy and professional sign company, and you should be fine!

salon business monument sign - Connecting Signs

Business Signs – The Right Sign For Your Business

salon business monument sign - Connecting Signs

Signs are so familiar to us that we hardly notice them anymore and we start to forget their importance regarding the representation of your business out in public.

If you are a business owner, you should know that the right signage is vitally important to the success of your company. Whether it’s indoor signs (e.g. lobby signs, interior building signs, ADA signs, etc) or exterior signs like channel letters or cabinet signs, people need to know where you are and what your business offers. Having the right kind of sign or signs depends on so many different variables and your unique needs may mean that you need a custom sign solution.

Are Your Signs Seen and Understood?

Different businesses require different types of signage. As a business owner, you have to know who your demographic is. Your sign company can help you design the most effective sign for your business.

Example: A novelty gift shop needs to boldly and clearly tell their customers that they are “there”, and “this” is what they sell. With a business like that, you can and should get really creative with the types and amount of signage in your storefront. Window graphics are a great way to compliment window displays.

How Do You Most Effectively Advertise Your Business?

An effective sign attracts new customers, brands in the mind of the consumer, create impulse sales, aids traffic safety, and enhances the look of a community. All of these points can be accomplished with signage. Again, you need to really think about your targeted audience when considering your signs. It all needs to complement and enhance your business. This starts WAY before the signs.  As a business owner, you need to map out your marketing strategy and keep all the graphical elements relating to one another. Give them a purpose. At the same time, you need to be careful to not overwhelm your customers. You want to be inviting and friendly, not SCREAMING IN THEIR FACE.

acrylic lobby sign - Signage Company - Connecting Signs

acrylic lobby sign with standoffs

Select The Right Kinds of Signs

There are already so many different types of signage out there, as well as many different types of businesses. A business’s signs need to complement and enhance the message that they are putting out there for potential customers. There are so many different types of materials, printing methods, and applications that the possibilities are endless. Do some research if you are unsure of what would work for your business.

Example: Vehicle wraps are arguably the best way to advertise any business. Let’s say that you make toy soldiers in your spare time and you only sell them online. A wrapped vehicle with your logo, domain name, and a picture of your beautiful toy soldiers would be the way to get people who don’t go online that much to know where to buy handmade toy soldiers.

Here at Connecting Signs, we want to make sure that you get the most out of what we can offer for your business. We will not only make your signage ideas a reality, we will help you every step of the way. Our expert sign designers and sign makers know exactly what goes into a successful sign. In fact, one of them wrote this very blog. If you need a sign or some consultation on a sign there’s no better place in (but not limited to) Northern Colorado.

Partial Vehicle Wrap - Signage Company - Connecting Signs - Fort Collins

Partial Car Wrap Information

Fleet wraps for commercial vehicles - Signage Company - Connecting Signsvan wrap graphicsVehicle Wrap - Connecting Signs

Partial Wraps within Your Budget

Vehicle graphics are an incredibly effective way to get your business noticed. However, we’ve had clients come in excited about getting a full wrap on their van, then suffer from “sticker shock” when they hear the price range for a full wrap. Many times the first reaction is to ratchet back to just getting a vehicle magnet or “just some lettering on the doors”.

An economical solution to the higher cost of a full wrap is a partial wrap to get the look and feel without completely covering every square inch. It’s a great compromise and at a fraction of the cost can be just as impactful as a full wrap. The marketing message you are conveying will be incorporated by our design professionals using the color of your vehicle along with spot graphics or decals strategically placed to finalize your design. With a partial car wrap, anywhere from 1/4 to 3/4 of the vehicle is wrapped.

Decide on Car Wrap Coverage

So how do you decide how much of your vehicle to wrap? Many times, cars and smaller vehicles are better suited for full wraps. However, on large work vans and trucks, partial car wraps are very easy and look great. One example of a partial car wrap is a ‘back wrap’ on a cargo van which works well since there’s a lot of surface area, and you can do a cool visual effect like walking into a showroom.

Another idea is to just get the back window wrapped with window perf. Just think, every stoplight you’re at the person behind you is “stuck” reading your marketing message about your company. There’s no way to do that with the old-fashioned Fort Collins yellow pages ad!

Lastly, unless the wrap is going to be temporary (like for a one-time promotional event), make sure the highest quality vehicle wrap materials are used. Any trade-offs made here will certainly lead to disappointment later! If you’re looking for a professional sign company to work with to design, print, and install your vehicle wrap, give Connecting Signs in Fort Collins, CO a call at 970-493-0133 or request a quote here. We would love to work with you!

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Google Reviews

5 star review  I am a small business owner and had a wonderful experience with Bruce and his company getting my business van wrapped with my logo and company name. Communication was clear and ongoing, the graphic designer Britt was patient with all my requests and her final production was evident with the end result. The van graphics are awesome!! I had a personal referral to Bruce and his team and I had nothing but exceptional service and a great outcome. Thank you all! Debbie- Front Range Mobile Screens

thumb Debbie Mayer
10/01/2020