Starting a new business requires good signage to introduce themselves to the community. New businesses and franchises are what people want to know about it.
Make sure your new custom business signs provide your information with attractive signage that draws attention to your business. There’s a new fitness business in town that you will be hearing a lot about and the new signs are going to be a part of that.
Orangetheory is one of the fastest growing fitness franchises around. Locations are in 44 states and 13 countries and revenue is up over 100% since 2015. Members wear heart monitors in classes led by trainers who move them through three types of workouts – rowing machines, weights, and treadmills. Large screens show your stats (heart rate) and what zone you are in – green (easy), orange (target) and red (hard). Read more
One of their latest locations opened in June in Fort Collins, Co. Connecting Signs has been working with the owners since early in the year to get ready for the opening. Doing signs for a franchise involves a lot of work and coordination with the owners and the franchise corporation – correct colors, elements of the logo, sizes, interior signs, exterior signs and getting the approval from the marketing department for all signs at this specific location.
We started with adding four 4’ x 16’ bright orange banners with information about the opening and a phone number to call. This is the most important part of this blog so read carefully – the owner immediately started getting calls and signed up over 200 new members 6 weeks before the official opening! Banners are very good for advertising and getting your information out there!
Also, it doesn’t hurt to have a good logo. OT has awesome branding – great orange color. The “O” in orange is called a “splat”, the word “theory” (meaning heart rate monitored training), and the word “fitness” lets you know that it is a gym/exercise type business. When you see the splat somewhere, you will immediately know what the business is!