Do you know how important signage is to a business? According to research from the Sign Research Foundation, 61 percent of American consumers failed to find a business because the sign was too small or unclear. Further, 60 percent of businesses reported average sales increases of 10 percent or more by adding to or updating their current signage. Business signage acts as a silent salesperson for your business, working 24 hours a day, 7 days a week, 365 days a year. Signs brand your business, provide information about your products and services, and direct customers to important areas within your business. So, where to begin? Keep reading to learn more about the different types of business signage as well as their uses and applications.
Start with an Entrance Sign
An entrance sign not only greets new and returning customers but also differentiates a business and helps it to stand out from competition. Additionally, entrance signs increase property value and adds to the overall image of communities and properties. Types of entrances signs include monument signs, plaque signs, post and panel signs, and tenant panel signs.
Clarify with a directory board sign
When there’s multiple businesses operating in the same building, a straightforward directory board sign is necessary. Without a clear directory sign, people become confused, stressed, and anxious. Mitigate these negative emotions and foster a positive experience for your clients by getting a directory board sign. If your directory sign is outside, remember to consider how the sign will look at night. Adding illumination by utilizing an internally lit cabinet sign or spotlights ensures that your directory sign is visible all the time.
Distinguish your business with a building sign
Building signs can be any type of sign on the outside of a building. They can be huge front-lit channel letters to attract customers in the daytime and at night, or they can be simple adhesive vinyl decals on the windows of a building. Exterior building signs are perfect opportunities to not only identify your company, but to impress and enhance your corporate branding! If you can not showcase your own logo or business name, make sure the address of the building is highly visible with large dimensional address numbers.
Enhance branding with a lobby sign
While designing the interior office area, think about how customers will interact with the space. Bare, boring walls do a disservice to your customers and employees! What better way to increase brand recognition than with a professional lobby sign? Remind customers what your brand represents by including your slogan or tagline in the lobby sign. Increase the “wow” factor by featuring your logo illuminated by LED lights! There are so many different options in materials, finishes, colors, and effects that you’re bound to find the right lobby sign for your business needs.