Vehicle wraps are a low cost, high impact advertisement displayed on your vehicle or fleet of vehicles. Unlike traditional forms of outdoor advertising, vehicle advertising goes to where the people are. A single commercial vehicle wrap can leave impressions at a parking garage, at a shopping mall, at a local restaurant, or on the highway. Many studies have shown that one wrap generates 30,000 to 70,000 impressions daily. Our numbers here in Fort Collins may not be quite that high, but you definitely get the picture!
Advertising Vehicle Wraps Get Noticed
A recent poll shows that:
- 90% of travelers notice graphics on wrapped vehicles.
- 75% of consumers form impressions about a company based on the fleet graphics.
- 30% of consumers base buying decisions on impressions they receive from company vehicles.
No doubt that numbers like these show we are a very visual society, driven by effective advertising and marketing. Vehicle wrap advertising caters to all levels of businesses and projects the message like no other form of advertising can.
Comparing the costs with more traditional forms of advertising, a display in the Yellow Pages can reach costs of $12,000 for just one year. With that approach, not only do you have to wait for someone to pick up the right directory where you are listed, you also have to share advertising space with competing businesses. There’s really no comparison at all – a full vehicle wrap costs somewhere between $2,000 and $5,000 (a one-time fee), with partial wraps being a portion of that. Also, a high-quality vehicle wrap can last anywhere from 3 to 6 years. At the same time, a quality wrap is completely removable.
Color-change Wraps for a Custom Look
The really cool thing is that vehicle wraps don’t have to ONLY be an advertisement. Custom vehicles call for a custom look – from solid matte black to brushed aluminum to chrome, we have samples at our studio for you to see all the different color-change options and customization to choose from.
Whatever the wrap project, let the Connecting Signs team here in Fort Collins help you through the entire process – from a one-on-one consultation with one of our experienced graphic designers, the use of state of the art printing equipment and premium vinyl, and finally our professional and knowledgeable 3M Preferred installation experts to “wrap” it up! Come over to our studio to see samples of the specialty vinyl we have and let’s get your vehicle wrap started!