Advertising wraps are one of the most effective tools for getting your brand or message out into the world! Whether it’s a car wrap, truck wrap, trailer wrap, or van wrap; there’s arguably no better way to reach your audience. Here are some interesting facts about advertising wraps:
Stats about Vehicle Wraps:
- According to ARD Ventures, advertising wraps generate between 30,000 – 70,000 impressions daily.
- According to perception research, advertising wraps generate 2.5 times more attention than roadside billboards.
- According to a study by the American Trucking Association, 30% of people who viewed advertising wraps indicated that they would base a buying decision on the ads they see
- Messages on advertising wraps have a 97% recall rate, according to a study by RYP & Becker Group
Tips for Designing a Wrap
If you’re designing a vehicle wrap, make sure that you’re creating the design in some sort of computer application that can handle large file sizes and supports vector file formats. Consider your audience and how they will be viewing your advertising wrap by keeping the design as simple as possible. Be aware of any features that will impede the wrap design like door handles, windows, lights, and gas caps. Here’s another useful blog about sign design that also has good pointers on designing an advertising wrap.
How to Make a Wrap Work
Think like your target audience and make sure that your wrap is viewable to the right kind of people. This may require you to do extensive research into how your target market behaves, but the best way to get a high ROI on an advertising wrap is to be seen at the right time, in the right place, by the right kind of people. For example, a service van wrap for a plumbing business might work more effectively if parked at a home improvement store’s parking lot. There, the people shopping for products related to the home improvement might need a plumber. If they see the van wrap advertising services that they’re in need of, they will be more inclined to become a customer!
How to Take Care of Your Wrap
A vehicle wrap is essentially a giant, printed sticker that is laminated to help protect it from fading and minor scratches. A well-maintained vehicle wrap that is kept in a garage or a shady area when not in use will last up to five years. A wrapped car can go through the car wash but should not be cleaned up close with a power washer. Regularly inspect your wrap for any minor lifting in the deep curves and contact your wrap installer right away if you notice a part of the wrap lifting.
Removing a Vehicle Wrap
After you’ve gotten the most use out of your vehicle wrap, you might be thinking about removal. The first thing to know about removing a wrap is that the longer the wrap has been on the vehicle, the harder it will be to remove the film and leftover adhesive. Use a heat gun to help soften the vinyl and slowly pull the film away. The hardest part of removing a wrap is dealing with the adhesive that is left once the vinyl film is removed. Consider purchasing some heavy-duty adhesive remover to help clean off the sticky residue.
Vehicle wraps for brand awareness
Vehicle wraps are a unique and interesting way to showcase your brand, elevate your company’s prestige, and increase your brand’s awareness. Vehicle wraps, generally, have the same benefits that billboard advertising does, however, there are some major differences that set them apart from standard billboard advertising. A vehicle wrap that is intentionally designed with the thought-out placement of graphics and professionally installed can generate tons of buzz and awareness about your brand. With standard billboard advertising, there are placement restrictions and no guarantee that your advertisement will be noticed. A vehicle wrap allows your ad to be seen by thousands on the road with no permitting or placement restrictions. Understanding your target audience is important and with a branded vehicle you can park in a strategic location to ensure that the intended audience is seeing your brand. A well-kept vehicle wrap can last for years and are easily removed when you want to re-brand your vehicle.
Designing a Vehicle Wrap
Creating an effective vehicle wrap design can be challenging. To start, you need to make sure that you are using an accurate template to design from and that all the graphics in the vehicle wrap design on the computer are high-resolution or, even better, vector-based. A simple, clean design is usually the most effective way to make a lasting impression. Minimizing the amount of copy and call-to-action is also important when you’re designing a commercial vehicle wrap. Only feature the most important message because the vehicle wrap will be viewed very quickly, and a busy design will not be read or noticed!
Printing and Installing a Vehicle Wrap
The next important phases of a vehicle wrap project are the printing and installation phases. If you’re taking this project on all by yourself and you’re new to vehicle wraps, it might be a good idea to partner with a credible sign company to ensure that your vehicle wrap is printed and laminated correctly. Locating an experienced installer will also save you lots of frustrations and re-prints. The wrap installation process can take up to three days, longer depending on how detailed you want your vehicle wrap to be. Properly caring for your newly branded vehicle is also important and ongoing. A maintained vehicle wrap can provide years of effective, impressionable advertising!
Brushed Metal Door Wrap Tuft Construction & Development is in Denver, Colorado. The company provides preconstruction, construction management, general contracting, and design services to ground-up residential and commercial projects. Visit their website and as you browse through pictures of their projects, you will be impressed with their creativity and “out-of-the-box” thinking.
Vehicle Wraps are the best advertising method for many types of businesses (big and small), but can be very expensive. Vehicle Decals with your logo and information are just as effective and much less expensive.
Have you ever tried designing something on the computer? It’s not as easy as you would think! Graphic design has come so far from hand-drawn thumbnail sketches. Sketching out your ideas on a piece of paper is simple and un-constricting. However, if you want to transfer than design to the computer so you can further manipulate the artwork, you must understand the program you’re working in. The most basic way to get your design on the computer is to simply scan it or take a picture with your phone (smartphone) and upload it onto your computer. Modern sign design is like this, except the graphic designer needs to be able to edit and manipulate every element of the design. Customers who already have artwork (for example photos, logos, text) can send these files to the designer who can then use their skills and knowledge to adjust your artwork and design your sign or vehicle wrap.
Understanding Vector and Raster Artwork
Consider the size of a business card. Now think about the size of a billboard. There is a huge difference in size between those two products. The artwork (size) for the business card cannot possibly work for the billboard. That has everything to do with the format of the artwork in the file. Vector artwork (a term known very well by graphic designers) is the best to work within large-scale printing because it can be used for small-scale printing and large-scale printing. Vector artwork is created using special software programs. Vector art is made of points and lines; elements that scale to any size without losing clarity. Vector artwork is ideal and necessary for large-format printing. On the other hand, Raster artwork is made of tiny squares called pixels. Any image you look at on a screen (your phone, television or computer monitor) is a raster graphic. Raster graphics can absolutely work for large-format printing, but the image must be high resolution. Here’s a graphic to help understand vector vs. raster artwork:
Raster artwork is made of tiny squares called pixels. Pixels are like puzzle pieces, that when arranged correctly and put together make a picture. You can see individual pixels if you zoom in as close as possible in an image. Resolution is the term used to explain how many pixels make up an image. Low resolution means that the image you’re looking at has fewer pixels per square inch. High resolution means that the image has more pixels per inch. It’s important to know, however, that you can’t simply convert a low-resolution image to a high-resolution image. Only high-resolution can be converted to low-resolution, not low to high. Low-resolution images are ideal for designing for a screen (like a website) or small-format printing (like business cards). High-resolution images mean a larger file, but they are necessary for large-format printing.
Ever wonder whose white truck, van or trailer is parked in your neighbor’s drive way?
Starting your own business is a huge undertaking. Success does not come easily, but every successful business started out from nothing. In order to connect with your intended audience, it’s a game of trial and error to find what works best. Generating those leads and developing relationships with that audience is difficult. There’s nothing worse than being in business for a long time, and being repeatedly overlooked by potential customers.
In this (very) competitive market, a new business must outshine the competition. Whether that means better customer service, better products, cheaper prices, faster turn-arounds, or all of the above; it’s what will draw in new customers and keep current customers coming back. Your business’s brand (business name and logo among other things) has the potential to immediately communicate who, what, how, and why you’re here. Building up your brand is hard. It takes a lot of time and many lessons learned until you finally find that niche. Utilizing signs for building your brand is one of the best ways to engage and educate potential customers. Here’s a few kinds of signs that can help build your business branding.
A sign on the outside of your building is the “face” of your business. It’s how people will recognize and find you. Some types of permanent exterior signage are:
- Channel letters
- Frontlit, backlit, front & backlit combo
- Monument Signs
- Free Standing Architectural
- Post & Panel
- Directory Sign
- Pylon Sign
- Digital Displays (electronic message centers)
- Cabinet Signs
- Internally illuminated
- Logo Box Signs – Illuminated
- Dimensional Letters
- Cast metal
- Exterior Grade Acrylic
- Window Graphics
- White vinyl applied to doors or windows
- Printed vinyl applied to doors or windows
- Flat Building Signs
- Flat-cut aluminum with printed business name or logo
Interior signs can also add to your presence especially if you share a space with another business. If you have a waiting area, signs or decorative prints can add a comforting ambiance. Here’s some examples of interior signage:
- Lobby Signs
- Multiple finishing options
- Illumination available
- Canvas Prints
- Flat boards or wrapped around wooden frames
- Dimensional Letters
- Multiple finishing options
- Directional Signs
- ADA compliant signage (braille signs)
- Point of Sale Signs
- Multiple options and finishes available
Signs on the Move:
Signs need to work for your business even far away from your actual location. You can accomplish this with:
- Vehicle Graphics (moving billboards!)
- Full or partial wraps
- Window Graphics
- Yard Signs
- Coroplast signs – with wire stakes
- Aluminum Signs – with metal frame
- Vinyl Banners
- Mesh Banners
- Outdoor Flags
- Trade show banners
- Sidewalk Signs
- A-frame or sandwich board signs
The cost of a vehicle wrap sometimes surprises people. Depending on what kind of wrap is going on your car (printed vs. color change, full wrap vs. partial wrap), you could be looking at a pretty high price tag. It’s hard to justify the cost, unless you understand the effort put into wrapping a vehicle. You could probably find a cheap “wrap kit” online and look up video tutorials on how to wrap a car, but in the end, you will be spending a lot more than what a sign company will be charging. If you’re looking into “saving some money” and wrapping a vehicle yourself, keep reading!
Step one: Know the Material
Wrap vinyl is a very special and complex product that needs to be made correctly in order to properly adhere and conform to the vehicle body. Wrap vinyl comes in custom colors and finishes. You can even purchase textured wrap vinyl! Brushed metal is a popular finish and when installed on a vehicle, it looks really sharp. High quality wrap vinyl is not cheap and is sold by the yard in large rolls. You can find a cheap “wrap kit” online for around $300, but don’t be surprised when the edges start flaking away after a couple months.
Step two: Understand the Vehicle
Wrapped vehicles are quickly becoming the coolest way to customize your vehicle. However, it is not a paint job. If you look closely (even on the best vehicle wraps), you will find minor flaws. There will be an edge or two that may be visible in some places. Wrap vinyl is basically a giant sticker (expertly placed) so if the body of the vehicle has any dents or deep scratches, the texture of those features will show through. Also, vinyl will not adhere to chrome, rust, rubber, or plastic. Printed wraps are especially tricky (to design) because digital templates don’t always show the true location of un-wrappable features. Having the vehicle present while in the design stages is important. These points lead up to the last, and maybe most important, step. The installation.
Step three: Install
You could spend hours watching video tutorials on how to install a vehicle wrap but there’s no “magic” tutorial telling you in full detail how to wrap your vehicle. Real experience is what really educates a new installer. There are so many tricks and tools needed to expertly install a vehicle wrap and even if you’re doing it once (or not wrapping the whole vehicle), you will run into a problem that you won’t know how to fix. Saving money is very important, but quality is what matters. In the end, you get what you pay for.