Advertising wraps are one of the most effective tools for getting your brand or message out into the world! Whether it’s a car wrap, truck wrap, trailer wrap, or van wrap; there’s arguably no better way to reach your audience. Here are some interesting facts about advertising wraps:
Stats about Vehicle Wraps:
- According to ARD Ventures, advertising wraps generate between 30,000 – 70,000 impressions daily.
- According to perception research, advertising wraps generate 2.5 times more attention than roadside billboards.
- According to a study by the American Trucking Association, 30% of people who viewed advertising wraps indicated that they would base a buying decision on the ads they see
- Messages on advertising wraps have a 97% recall rate, according to a study by RYP & Becker Group
Tips for Designing a Wrap
If you’re designing a vehicle wrap, make sure that you’re creating the design in some sort of computer application that can handle large file sizes and supports vector file formats. Consider your audience and how they will be viewing your advertising wrap by keeping the design as simple as possible. Be aware of any features that will impede the wrap design like door handles, windows, lights, and gas caps. Here’s another useful blog about sign design that also has good pointers on designing an advertising wrap.
How to Make a Wrap Work
Think like your target audience and make sure that your wrap is viewable to the right kind of people. This may require you to do extensive research into how your target market behaves, but the best way to get a high ROI on an advertising wrap is to be seen at the right time, in the right place, by the right kind of people. For example, a service van wrap for a plumbing business might work more effectively if parked at a home improvement store’s parking lot. There, the people shopping for products related to the home improvement might need a plumber. If they see the van wrap advertising services that they’re in need of, they will be more inclined to become a customer!
How to Take Care of Your Wrap
A vehicle wrap is essentially a giant, printed sticker that is laminated to help protect it from fading and minor scratches. A well-maintained vehicle wrap that is kept in a garage or a shady area when not in use will last up to five years. A wrapped car can go through the car wash but should not be cleaned up close with a power washer. Regularly inspect your wrap for any minor lifting in the deep curves and contact your wrap installer right away if you notice a part of the wrap lifting.
Removing a Vehicle Wrap
After you’ve gotten the most use out of your vehicle wrap, you might be thinking about removal. The first thing to know about removing a wrap is that the longer the wrap has been on the vehicle, the harder it will be to remove the film and leftover adhesive. Use a heat gun to help soften the vinyl and slowly pull the film away. The hardest part of removing a wrap is dealing with the adhesive that is left once the vinyl film is removed. Consider purchasing some heavy-duty adhesive remover to help clean off the sticky residue.
Vehicle wraps for brand awareness
Vehicle wraps are a unique and interesting way to showcase your brand, elevate your company’s prestige, and increase your brand’s awareness. Vehicle wraps, generally, have the same benefits that billboard advertising does, however, there are some major differences that set them apart from standard billboard advertising. A vehicle wrap that is intentionally designed with the thought-out placement of graphics and professionally installed can generate tons of buzz and awareness about your brand. With standard billboard advertising, there are placement restrictions and no guarantee that your advertisement will be noticed. A vehicle wrap allows your ad to be seen by thousands on the road with no permitting or placement restrictions. Understanding your target audience is important and with a branded vehicle you can park in a strategic location to ensure that the intended audience is seeing your brand. A well-kept vehicle wrap can last for years and are easily removed when you want to re-brand your vehicle.
Designing a Vehicle Wrap
Creating an effective vehicle wrap design can be challenging. To start, you need to make sure that you are using an accurate template to design from and that all the graphics in the vehicle wrap design on the computer are high-resolution or, even better, vector-based. A simple, clean design is usually the most effective way to make a lasting impression. Minimizing the amount of copy and call-to-action is also important when you’re designing a commercial vehicle wrap. Only feature the most important message because the vehicle wrap will be viewed very quickly, and a busy design will not be read or noticed!
Printing and Installing a Vehicle Wrap
The next important phases of a vehicle wrap project are the printing and installation phases. If you’re taking this project on all by yourself and you’re new to vehicle wraps, it might be a good idea to partner with a credible sign company to ensure that your vehicle wrap is printed and laminated correctly. Locating an experienced installer will also save you lots of frustrations and re-prints. The wrap installation process can take up to three days, longer depending on how detailed you want your vehicle wrap to be. Properly caring for your newly branded vehicle is also important and ongoing. A maintained vehicle wrap can provide years of effective, impressionable advertising!
Brushed Metal Door Wrap Tuft Construction & Development is in Denver, Colorado. The company provides preconstruction, construction management, general contracting, and design services to ground-up residential and commercial projects. Visit their website and as you browse through pictures of their projects, you will be impressed with their creativity and “out-of-the-box” thinking.
Vehicle Wraps are the best advertising method for many types of businesses (big and small), but can be very expensive. Vehicle Decals with your logo and information are just as effective and much less expensive.