The graphics on this Kia Soul really stand out and get noticed! They’re bright and the message is to the point, and you just can’t miss it if you drive by it on the highway or in town. The custom printed graphics and colors are nothing like the factory paint job – in fact, can you imagine how difficult it would be to create this using paints?!
Any time you can start with a vehicle that already gets noticed because of its size and shape and enhance it with an effective design, you end up with a true marketing machine that literally drives your message home. The key components of an effective vehicle wrap design are showcased in this wrap for iPoint Technologies‘ Kia Soul, which can be seen driving all over Fort Collins and Northern Colorado. Those design components include:
1. A Simple Design
Sure, crazy abstract images will certainly get someone’s attention, but they might not help the viewer retain any messaging you are trying to convey. A complicated, confusing design will probably leave the viewer with an impression that they saw something, but won’t be able to remember specifics. Simple vehicle wrap designs will help with message retention and keeping continuity in the theme of the marketing campaign.
2. Limited Text
When it’s moving, the viewer only has a couple of seconds at most to take in the message, definitely more when stopped at lights or at a stop sign. In most cases, the viewer of the graphics won’t have time to read through a long list of your company’s important products or services. Save the detailed information for your website, and think of your vehicle wrap as a tool to drive potential clients to your website. A good practice is to pick out 2 or 3 key services that immediately inform the viewer what you offer, a tag-line or catchphrase that differentiates you from your competition is a great idea as well. Finish it off with your company name, logo, and web address. Any and all pictures and graphics should be complementary to your messaging.
3. Complementary Themes and Colors
The colors and themes of the wrap design need to be complementary with each other, and not clash. The potential client may notice the clashing colors more than your important products and services! It’s best to stay away from dozens of colors and limit them to just two with a possible accent color.
Give the experts at Connecting Signs a call today at 970.493.0133 to get started with your custom design, and putting together an effective mobile marketing campaign today!