How many different signs does a person see in one day? The American Association of Advertising Agencies has a summary of actual research on this question and the answers vary from about 76 per day to about 305 or even up to 1,518. The best number, from 2007, is probably about 600 “exposures” even though the ad may not be noticed! I think the key word here is “noticed”. The amount of people walking and driving around a busy city looking at hundreds of outdoor business signs a day-what an opportunity to get your business NOTICED! As a business owner you want your sign to be noticed above all the thousands of other Fort Collins signs. Not an easy thing to do.
- vehicle wraps, graphics, decals and lettering
- 3 dimensional lettering
- graphics only
- road signs
- directional signs
Whatever sign you use, make sure it does the job and GETS NOTICED! There are so many things that can go wrong with a sign
- too many words
- wrong fonts
- font too little
- wrongs colors
Example of a bad sign:
Enough about bad signs!
What makes a good sign? Using the keyword NOTICE, here are a few ideas on what a good sign consists of:
N=new. Keep your sign looking new.
O=Original. You want your sign to be remembered and talked about.
T=Target. Target your audience; this sign would be perfect in a college town.
I=Imaginative. Use graphics. C=Clear. Make your message unquestionable. E=Effective. Don’t be too wordy; your sign should be immediately understood.
Get your message out there in a new, original, targeted, imaginative, clear, effective way!