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truck wraps northern colorado

Signs for Building Business Branding

Starting your own business is a huge undertaking. Success does not come easily, but every successful business started out from nothing. In order to connect with your intended audience, it’s a game of trial and error to find what works best. Generating those leads and developing relationships with that audience is difficult. There’s nothing worse than being in business for a long time, and being repeatedly overlooked by potential customers.

In this (very) competitive market, a new business must outshine the competition. Whether that means better customer service, better products, cheaper prices, faster turn-arounds, or all of the above; it’s what will draw in new customers and keep current customers coming back. Your business’s brand (business name and logo among other things) has the potential to immediately communicate who, what, how, and why you’re here. Building up your brand is hard. It takes a lot of time and many lessons learned until you finally find that niche. Utilizing signs for building your brand is one of the best ways to engage and educate potential customers. Here’s a few kinds of signs that can help build your business branding.

Dimensional Logo and Letters

Outdoor Signs:

A sign on the outside of your building is the “face” of your business. It’s how people will recognize and find you. Some types of permanent exterior signage are:

  • Channel letters
    • Frontlit, backlit, front & backlit combo
  • Monument Signs
    • Free Standing Architectural
    • Post & Panel
    • Directory Sign
    • Pylon Sign
    • Digital Displays (electronic message centers)
  • Cabinet Signs
    • Internally illuminated
    • Logo Box Signs – Illuminated
  • Dimensional Letters
    • Cast metal
    • Exterior Grade Acrylic
  • Window Graphics
    • White vinyl applied to doors or windows
    • Printed vinyl applied to doors or windows
  • Flat Building Signs
    • Flat-cut aluminum with printed business name or logo
Modular wall sign fort collins

Modular Wall Sign

Indoor Signs:

Interior signs can also add to your presence especially if you share a space with another business. If you have a waiting area, signs or decorative prints can add a comforting ambiance. Here’s some examples of interior signage:

  • Lobby Signs
    • Multiple finishing options
    • Illumination available
  • Canvas Prints
    • Flat boards or wrapped around wooden frames
  • Dimensional Letters
    • Multiple finishing options
  • Directional Signs
    • ADA compliant signage (braille signs)
  • Point of Sale Signs
    • Multiple options and finishes available

Food Truck Wrap

Signs on the Move:

Signs need to work for your business even far away from your actual location. You can accomplish this with:

  • Vehicle Graphics (moving billboards!)
    • Full or partial wraps
    • Decals
    • Window Graphics
  • Yard Signs
    • Coroplast signs – with wire stakes
    • Aluminum Signs – with metal frame
  • Banners
    • Vinyl Banners
    • Mesh Banners
    • Outdoor Flags
    • Trade show banners
  • Sidewalk Signs
    • A-frame or sandwich board signs

Flatbed Printing Fort Collins

Signs have been around for many, many years. Ever since people learned how to communicate and write words, they’ve been making signs. Even the first cave paintings could be considered, by some, to be the first forms of signage! Sign making started out with simple (but effective) hand painted letters and logos on flat pieces of wood or painted on the door of a work truck or directly on the side of a building.

Sign maker working in his shop

The technology evolved and times changed. Signs needed to be easier to produce and manufacture, stand out more. With the invention of the digital plotter, sign makers could cut letters from colored vinyl stickers and apply them directly to the sign panel or vehicle. This invention changed the whole industry and made it easier for anyone to produce and manufacture signs. Then came the large-format digital printer. It moved sign-making even more into the future with its ability to print on a variety of medias. With further advancements and improvements in the technology, large-format printing has become more and more impressive.

Flatbed Printers in Fort Collins

Custom prints produced with our flatbed printer

Flatbed printers provide us with the ability to print directly to rigid substrates. Simple yard signs can be printed, single or double-sided, ten to a sheet in bright, long-lasting colors. Using a flatbed printer in this way simplifies the process of producing these signs by eliminating 2-3 steps! Post-and-panel signs or site signs for construction sites and development projects are easily produced with a flatbed printer. Lobby signs or decorative interior signs are also simplified. Printing on clear or frosted acrylic is a breeze with a flatbed printer. The ink used in this printing method is UV ink. UV ink has the advantage of not requiring laminate to protect it. UV inks are also very fade-resistant and scratch-resistant! Printing directly to substrate with a flatbed printer also allows for direct printing to a variety of substrates. A cool example of this is printing to brushed metal. The image is clearly visible, but so is the brushed metal texture behind the ink.

flatbed printers in Fort collins

 

Here in our shop, we utilize a flatbed printer as well as our trusty large-format digital printer! We strive to provide the best products for our clients with the highest quality printed vehicle wraps and the most efficient and effective signs. What signs do you or your business need? Give us a call or request information here and let us make signs that work for you!

Flatbed Printing

Large-Format Digital Printing: Signs | Wraps | Graphics!

 

There are many large-format digital printers out there, and each kind tries to specialize in as many different applications as they can. There are specific things that specific printers do better. Dye-sublimation printers are great when used for printing on fabric because they basically dye the fabric the colors of whatever design you’re printing. Printers that use solvent ink or latex ink are great for printing on adhesive vinyl for vehicle wraps, poster paper, wall vinyl and vinyl banners. Then, there’s UV printers. UV ink is great for outdoor applications because it resists fading from UV rays from the sun. UV ink is also very durable and resistant to scratches and folding lines.

latexprinter
At Connecting Signs, we utilize two of these types of printers. We use our large-format (latex ink) digital printer to print graphics for printed vehicle wraps, indoor wall murals, lobby signs, retractable banners as well as many other types of signage. The latex ink in this printer is durable and fade-resistant, but just to ensure that the prints last as long as they need to, we laminate the graphics used outdoors or on vehicle wraps. For large indoor wall murals, we divide the print into “tiles” that are seamed together with an overlap. This allows us to print miles and miles of a continuous graphic!

flatbedprinter
Our other printer is a flatbed UV printer that allows us to quickly and efficiently print on rigid substrates.We print on coroplast for yard signs, foamboard for indoor posters, composite wood or aluminum material for long-term outdoor signage like construction site signs or parking lot signs. The UV ink that is laid down on the material is cured by UV lamps inside the printer, making the ink very durable and long-lasting.

Coroplast Signs
As a full-service sign shop, we produce so much more than digitally printed graphics! The digital plotter allows us to create die-cut vinyl decals and the CNC router-engraver produces an array of custom-cut letters or any shape you can think of. Give us a call, stop by or click here to request a quote!

Elements of an Effective Business Storefront

An effective storefront is one that utilizes many kinds of signage. These business signs (indoor signs and outdoor signs) engage customers and attracts new customers. It is so important to appeal to your customers and meet their needs. You will also want to stand out among your competition. There are many things that you must consider when mapping out your signage structure. Here’s an example of effective storefront signs for your business.

Pre-Opening Signs

Mesh fence banner colorado and storefront signs

If your business is being built from the ground up, you will want to inform the public of what is happening as well as information about when you’re opening. You can also take this opportunity to inform your potential customers about the services you offer. Vinyl banners or mesh fence banners are useful in this instance because they are made to be temporary and cost-effective.

Outdoor Building Signs

Dimensional letters fort collins colorado and storefront signs

Next up, you will want to get permanent building signs mapped out and planned. This includes the design and attaining the required permits from the town or city offices. Monument signs provide great visibility from the road. If you’re located in a business park, your property management company should already have a monument sign by a nearby road that has multiple tenant panels. For your building sign, it’s a good idea to consider investing in dimensional letters. Backlit dimensional letters or an internally lit channel box are great options.

Window Graphics & Indoor Signs

windowgraphicsfortcollinscolorado

 

The following signs are also very important to your business. Window graphics, in the form of cut vinyl, applied to the front door are great opportunities to inform your customers of your business hours as well as a helpful identifier of your location. This is especially true if you share a space with other businesses. Indoor signs, like lobby signs or wall graphics are also effective tools to enforce your brand. Menu boards are also a form of indoor signage that we can design and manufacture. If you’ve ever been out to eat, you know how important a well-designed menu is!

Vehicle Wraps & Vehicle Graphics

Partial Truck Wrap

Finally, if you want to reach out to your customer base even further, you should seriously consider getting graphics on your company vehicle. Vehicle graphics, box truck graphics and trailer graphics are always very customized; no two projects are the same! With digitally printed graphics you can have your full color logo printed or you can choose from a variety of colors and finishes in ready-to-cut cut vinyl. Vehicle graphics stand out as one of the best methods for advertising. A full wrap may be pricey, but the return on that investment is one that you cannot pass up!

fort collins window graphics

Using POP displays and in-store signage

There are many types of store signs that you can use to advertise your store. Here are some examples of the different types of POP signs that are used by successful companies.

  • Banners are great for drawing attention to a specific area of you store.
  • Countertop POP displays keep people reading when they are checking out or waiting for someone to help them.
  • Floor graphics and wall graphics help direct people to the sales and promotions you are trying to show them.

Floor Gaphics

  • Magnets put your store front in the homes of people.
  • Video displays inform people as they pass by telling them about the advantages of a certain product.
  • Everyone loves a good poster. These can help draw attention to deals or select merchandise that you want to sell.
  • Businesses should use promotional window graphics and wall graphics on blank space inside their store. Customers eyes are always drawn to creatively designed graphics.

 

 

Wall Graphics
POP signs are used by companies to promote the deals of the day or the specials of the week. The signs can also be used to direct peoples attention to the top sales that expire by the end of the week. If you want to attract people while they are in your store and make it easy for them to shop, then you will want to use POP signage as a way to direct your customers.