The Purpose of Directory Signs

airport directory sign

Planning and organizing an event can be a time-consuming, tedious process. With hundreds or even thousands of visitors interacting with the space, it is extremely important that your guests know how to navigate by themselves. Signage is one way to provide a way for people to self-navigate and a component of signage that is perfect for this job is a directory sign. Directories are integral to a successful wayfinding signage plan and, when done correctly, can enhance the environmental design and ambiance of an interior or exterior space. What is the purpose of directories? Keep reading to learn more about these important signs and where to begin to get your directory signs started.

Provides Information and Guidance for Guests in a Rush

Think about the last time you were in an unfamiliar place and you were in a huge hurry to get to your destination. How did you navigate? Was it a frustrating experience? Unfortunately, people who are in a big rush to get somewhere are usually stressed and difficult to talk to and understand. Physical directories can only do so much, but with digital signage options, the customization and usability of complex interior spaces become much more manageable. Downloadable apps that guests can interact with inform of changes in real-time and is the most convenient way to interact with every single visitor.

overhead wayfinding sign - Signage Company - Connecting Signs

wayfinding sign inserts

Enhances the Environmental Design and Ambiance of the Space

Directories are functional signs that should clearly convey informational messages to the reader. It might seem like that means that directory signs are boring and ugly, but they can enhance the interior space as long as you design them with the right intentions. Just like any type of interior sign, directories can be completely custom. Planning for future changes may mean that a directory needs to have changeable inserts or movable pieces. A digital directory is the most customizable option, but it is a more expensive product.

Boost Overall Safety & Distribution of Information

A necessary component of wayfinding and directory signs is safety. Signs need to clearly mark the closest exits and safety routes. Directories can achieve this by featuring a map of the building, locations of safety areas and shelters, local emergency phone contacts, and clear instructions on what to do in the case of an emergency. It’s always better to be safe than sorry, so including every detail imaginable is always a good idea!

directory tower sign

Strengthen Exhibitor’s Brands

Directories really become a necessary component of wayfinding when it comes to large events like tradeshows and exhibitions. When a large group of people needs to figure out where they need to be, it’s important to have signage to inform and direct. In the case of tradeshows, there are usually many different companies, large and small, exhibiting for a large crowd. These events happen in large convention centers or hotel ballrooms with many people interacting and navigating throughout the space. Visitors will be relying on directional and wayfinding signs to assist them. A way to strengthen and showcase exhibitor’s brands and attract visitors is to show their logo on directory signage. In the case of a large tradeshow, visitors will respond much more quickly to directory signage that features familiar brands.

Get a Head Start on Your Directory Signs

If there’s one thing that is true about directories, they can be complicated! If you are planning your directory signs and need a partner for manufacturing or installing, give us a call at 970-493-0133 or click here to request a quote. Connecting Signs can help you every step of the way from design and layout to installation!