Signs are so familiar to us that we hardly notice them anymore and we start to forget their importance regarding the representation of your business out in public.
If you are a business owner, you should know that the right signage is vitally important to the success of your company. Whether it’s indoor signs (e.g. lobby signs, interior building signs, ADA signs, etc) or exterior signs like channel letters or cabinet signs, people need to know where you are and what your business offers. Having the right kind of sign or signs depends on so many different variables and your unique needs may mean that you need a custom sign solution.
Are Your Signs Seen and Understood?
Different businesses require different types of signage. As a business owner, you have to know who your demographic is. Your sign company can help you design the most effective sign for your business.
Example: A novelty gift shop needs to boldly and clearly tell their customers that they are “there”, and “this” is what they sell. With a business like that, you can and should get really creative with the types and amount of signage in your storefront. Window graphics are a great way to compliment window displays.
How Do You Most Effectively Advertise Your Business?
An effective sign attracts new customers, brands in the mind of the consumer, create impulse sales, aids traffic safety, and enhances the look of a community. All of these points can be accomplished with signage. Again, you need to really think about your targeted audience when considering your signs. It all needs to complement and enhance your business. This starts WAY before the signs. As a business owner, you need to map out your marketing strategy and keep all the graphical elements relating to one another. Give them a purpose. At the same time, you need to be careful to not overwhelm your customers. You want to be inviting and friendly, not SCREAMING IN THEIR FACE.
Select The Right Kinds of Signs
There are already so many different types of signage out there, as well as many different types of businesses. A business’s signs need to complement and enhance the message that they are putting out there for potential customers. There are so many different types of materials, printing methods, and applications that the possibilities are endless. Do some research if you are unsure of what would work for your business.
Example: Vehicle wraps are arguably the best way to advertise any business. Let’s say that you make toy soldiers in your spare time and you only sell them online. A wrapped vehicle with your logo, domain name, and a picture of your beautiful toy soldiers would be the way to get people who don’t go online that much to know where to buy handmade toy soldiers.
Here at Connecting Signs, we want to make sure that you get the most out of what we can offer for your business. We will not only make your signage ideas a reality, we will help you every step of the way. Our expert sign designers and sign makers know exactly what goes into a successful sign. In fact, one of them wrote this very blog. If you need a sign or some consultation on a sign there’s no better place in (but not limited to) Northern Colorado.