Building sign from Connecting Signs in Fort Collins, CO

5 Tips for an Effective Building Sign to Attract Customers

A Building sign can be complicated! An effective sign is one that attracts customers and represents your brand in the best way possible. However, a building sign is a big investment. You don’t want to mess a step up because it could cost you thousands of dollars. Here’s some tips we have learned from our experience in sign design, manufacturing, and installation:

sign design

Example of a design proof

  1. Get the design right – When it comes to signage, sometimes you must work with a smaller area than what you were originally hoping for. Usually, these are under circumstances that are uncontrollable. Before you get too frustrated with the constraints, know that there are ways to get around these problems. With a little creativity and flexibility, even a small sign can be very visible from a distance! Keep the design simple with bold, block letters and contrasting colors. Intricate logos with fancy script lettering and beautifully shaded shapes or photographic elements look awesome on a website or business card. However, for an outdoor building sign that needs to, first and foremost, tell your customers who you are and what you do, a complicated logo might not be effective. But, don’t think you have to scrap your logo entirely! Even established corporations modify their logos for certain medias to increase visibility.

    Example of high and low contrasting colors

  2. Use contrasting colors – This is one of the things that can make or break a building sign. It doesn’t matter how large the letters are, if the colors of your sign do not contrast with each other, then you will not have an effective sign. The best color combination is white text on a black background. But, that doesn’t mean that a sign should be black and white. Just stick to the main idea of having lighter-colored letters on a darker-colored background. The same goes for reversing this scheme, you can have an effective sign with darker letters on a light background. Just make sure the colors are contrasting enough so that you can read them from far away or traveling at high speeds.
  3. Obtain approval from the city – Large structural buildings take a lot of time and planning. For construction to go as smoothly as possible, it’s important that you work within certain building codes and permitting procedures. These can be frustrating, but it’s important to be respectful of the local government and to uphold safety standards. Some city sign codes prohibit certain types of signs or have strict size requirements. Working with a knowledgeable and trusted sign company ensures that the permitting process will go as smooth as possible. How do you find one of those? Well, you’re reading a blog from one of the best in the business!

    Sign installation

    Some of our amazing installers

  4. Make sure the installation is done right – Building signs are often quite large and complex. When you have illuminated channel letters, for example, there are many parts that must be handled in a special way. You might be surprised to find out how many issues arise when you try to save some money and install your sign by yourself. The liability of having a sign improperly installed is daunting. Again, working with a company that has experienced installers ensures that your building signs will be installed correctly and will last for years.

    Wrong message!

  5. Take care of your sign – A building sign is like an employee that works for you all the time. From the sweltering hot Summer days to the freezing cold Winter nights, it is telling your customers about your business! Obviously, a building sign is not a human being. But, pay attention to the maintenance that your building sign needs. Illuminated signs like channel letters and cabinet signs will need bulbs changed from time to time. Trim overgrown foliage around your sign to ensure that nothing impedes your message. If something breaks or is aging too much, get it replaced as soon as possible. Keep up on appearances, because some customers will relate how your building looks to how you conduct business.

Frontlit Channel Letters Fort Collins

Effective signage means many things. The message being displayed needs to be clear, readable, informative, and distinguishable from competing messages. These messages can be letters, words, logos, images or even moving images. A functional sign works because it identifies you or your business and it communicates to the public who you are and what you do. Outdoor signs are (maybe) the most important kinds of signs. Businesses that rely on walk-in customers need outdoor signs on their building that work in the daytime and at night. In most cases, outdoor signs are permanent. Channel box signs (or cabinet signs) are popular and work well, but channel (or dimensional) letters provide the most impact. They are versatile and showcase brand identities the best. The most popular kind of channel letters are frontlit channel letters.

 

Frontlit channel letters are illuminated and dimensional. There are many different options for colors and font styles. There are four parts to a frontlit channel letter: the back, the return (or the side), the face of the letter and the trimcap. The return is the side of the dimensional letter and comes in an array of standard colors, but can also be painted a custom color. The face of the letter is made from exterior-grade translucent acrylic. The face can be white or colored acrylic or custom-printed translucent vinyl can be applied to the letter and trimmed. Anything can be printed on the translucent vinyl, so the possibilities are endless! A trimcap connects the return of the letter to the face and comes in many standard colors, but can also be painted any color. The last part of a frontlit channel letter sign is the illumination. LED lights are the most common and the most energy efficient.

Again, these signs work best if you think about what they will look like in the daytime and what they will look like at night. Here’s a great example of an effective frontlit channel letter sign. Ander’s Auto Glass is a great Northern Colorado company that recently opened a new location in Fort Collins right along the main interstate highway. They needed a BIG sign that was readable from the highway. We were really excited to help them with their sign and they are very happy with the finished product!

Elements of an Effective Business Storefront

An effective storefront is one that utilizes many kinds of signage. These business signs (indoor signs and outdoor signs) engage customers and attracts new customers. It is so important to appeal to your customers and meet their needs. You will also want to stand out among your competition. There are many things that you must consider when mapping out your signage structure. Here’s an example of effective storefront signs for your business.

Pre-Opening Signs

Mesh fence banner colorado and storefront signs

If your business is being built from the ground up, you will want to inform the public of what is happening as well as information about when you’re opening. You can also take this opportunity to inform your potential customers about the services you offer. Vinyl banners or mesh fence banners are useful in this instance because they are made to be temporary and cost-effective.

Outdoor Building Signs

Dimensional letters fort collins colorado and storefront signs

Next up, you will want to get permanent building signs mapped out and planned. This includes the design and attaining the required permits from the town or city offices. Monument signs provide great visibility from the road. If you’re located in a business park, your property management company should already have a monument sign by a nearby road that has multiple tenant panels. For your building sign, it’s a good idea to consider investing in dimensional letters. Backlit dimensional letters or an internally lit channel box are great options.

Window Graphics & Indoor Signs

windowgraphicsfortcollinscolorado

 

The following signs are also very important to your business. Window graphics, in the form of cut vinyl, applied to the front door are great opportunities to inform your customers of your business hours as well as a helpful identifier of your location. This is especially true if you share a space with other businesses. Indoor signs, like lobby signs or wall graphics are also effective tools to enforce your brand. Menu boards are also a form of indoor signage that we can design and manufacture. If you’ve ever been out to eat, you know how important a well-designed menu is!

Vehicle Wraps & Vehicle Graphics

Partial Truck Wrap

Finally, if you want to reach out to your customer base even further, you should seriously consider getting graphics on your company vehicle. Vehicle graphics, box truck graphics and trailer graphics are always very customized; no two projects are the same! With digitally printed graphics you can have your full color logo printed or you can choose from a variety of colors and finishes in ready-to-cut cut vinyl. Vehicle graphics stand out as one of the best methods for advertising. A full wrap may be pricey, but the return on that investment is one that you cannot pass up!

Moving your business in Fort Collins? | We’ll take care of signs!

Business owners face many tough decisions, and deciding to relocate their business is never taken lightly.

Maybe the rent was too high, maybe internal processes have changed and you don’t need as much space, or business is growing and you need to expand into something bigger.

Whatever the reason, you must think about how to take care of your existing customers, and how to take advantage of the move with attracting new ones.

Moving company signs in Fort Collins and surrounding area is our expertise. Most times, you’ll want to take full advantage of the moving “event” by putting up new signs that help showcase your new building/location. Either way, our talented team here at Connecting Signs is here to help, and take Signs off your list of things to think about.

Connecting Signs in Fort Collins can make your transition to your new facility much simpler by providing complete interior and exterior sign packages. From temporary Grand Opening banners, all the way to new custom illuminated building signs, we’ll be your partner in consulting, designing, and installing – a true one-stop experience in getting your new location ready for action!

We take care of everything for you – sign design, permits, installation, scaled drawings and proofs and personal attention to your project. We handle all of the business signs for Fort Collins below, and more!
Interior Signs:

  • Window & Wall Graphics
  • Lobby Signs & Recption Area Signs
  • Interior ADA/Braille Signs & Wayfinding Signs

Exterior Signs:

  • Illuminated Building Signs – Illuminated
  • Non-Illuminated Building Signs
  • Monument Signs
  • Custom Parking Lot Traffic Signs

We are family owned and operated – Connecting Signs is not a franchise, nor are we a ‘quick’ sign shop. Your business branding is always our first priority. Our team is talented, skilled and dedicated and we strive to provide your company with the perfect solution for your particular need every single time. If your company is planning a move, or if you are opening your business in Fort Collins or Northern Colorado, don’t mess around with just any sign shop – give us a call today!

Channel Letters Fort Collins – Check us out!

Channel  Letters are a great method to advertise your business both inside and out. According to many sources, channel letters are the number one choice of brand identification on building storefronts. They give your customers a positive impression of your business, one that tells everyone you’re serious about your brand, company, and business!

Visible both day and night, channel letters attract attention 24/7 every single day. A highly visible set can make a difference in having a potential customer come and check your business out, versus just passing on by to a competitor.

Channel letters have evolved over time. In the past everything was illuminated with neon lighting, but today most channel letters use LED lighting which can offer significantly long term energy savings and less maintenance with high visibility results. There’s also many styles available:

  • Front Lit Channel Letters – Most typical style, Illumination on the front surface only.
  • Back/Reverse Lit Channel Letters – Gives the letters a “glowing outline” look.
  • Front/Back Lit Channel Letters – Illumination in both front and back of each letter.
  • Open Face Channel Letters – Neon-lit with the face open, which exposes the bulbs.
  • Logo Boxes – Basically a contour shaped channel letter.

Connecting Signs offers a complete range of channel letter products, font styles and custom logo boxes. We can also digitally print the faces to achieve any graphic effect. We offer all styles of channel letters, and can guide you through the design process to make the experience as simple as possible.

Our team looks forward to designing, building, and installing a great set of channel letters to advertise your business here in Fort Collins and Northern Colorado!

Company Sign Design Fort Collins – Top 5 Sign Design Mistakes

A sign’s job is simple. It tells customers or the general public who you are, what you do, where you are, and how to contact you. A sign is functional and completely necessary in terms of establishing an identity or brand. A sign’s job is never-ending. Workers clock out at 5, but a sign works 24 hours, 7 days a week, 365 days a year.

Since a sign is so important, might as well make it attractive and easy to read. And while you will want your sign to stand out and be original, you don’t want to stand out for the wrong reasons. Here are the top 5 sign design mistakes you should avoid.

  1. Do not use a business card design as your sign. Signs need to be direct in the information that they are providing. Using a business card layout for a sign usually crowds the sign and makes it hard to read. When you are driving by businesses at 45 MPH you don’t have time to read their tagline and mission statement. You’re looking for a service and a logo/name. Keep it simple.
  2. Do not use a refurbished piece of plywood or metal as your sign. Even if you paint and re-finish the piece of plywood, that finish will not last long. Within a year you could find yourself in deep trouble with the upkeep of that sign. Having a permanent sign made out of the right materials will cost more, but is an imperative investment if you want to be taken seriously.
  3. Do not use a banner as a permanent sign. While a vinyl banner is inexpensive and works well for advertising specials or temporary information, you shouldn’t use it as your permanent sign. If you, as a business owner, want your business to be taken seriously you need to look into investing in a permanent, sturdy sign.
  4. Do not use light colors on a white background or dark colors on a black background. These designs may look great close-up, but step back and imagine moving past your design in a moving vehicle.  The chart at the end of this article is good to use for picking color combinations.
  5. Keep the whole design of the sign SIMPLE, the design of your sign relays an instant, functional message to the viewer. A graphic design professional that is trained in advertising and effective sign design will get the proper message displayed.
  6. As budgets allow, show your potential customers how serious you are in your business – Lighted channel letters, an architectural monument sign, exterior dimensional letters mounted to your building – these are all types of signage that show everyone, including your competition, that you are in the business for keeps! Potential customers see the business as a stable and trustworthy establishment that they want to do business with.

Connecting Signs is your trusted partner in Northern Colorado for all signage needs. We specialize in large format printing, vehicle graphics, interior directional sign panels, ADA signs, lobby signs, banners, monument signs, and dimensional letters.

Contact us and we’ll be your trusted partner to get your business the attention it deserves. We truly believe that the only way for us to be successful, is if your business is successful!

Business signs are your initial introduction to customers

Business Signs for Fort Collins and Northern Colorado

New business owners may not think of signs right away, however getting an effective and attractive sign in place will show everyone that your serious about your business and it’s success. Even if your business is new to the area or maybe it’s something that you are starting from scratch, having quality signage will get the word out faster than any other advertising means. According to ChamberofCommerce.com, customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales.

Some of the primary reasons for business signs in northern Colorado:

  • Signs are less expensive, yet more effective than other forms of advertising.
  • Your exterior building sign provides the initial handshake to those passing by. It’s your initial introduction to your potential clients.
  • You signs are the only thing in your business that will work harder and longer than any employee you could hire – they will be on the job for you, advertising 24 hours a day, 365 days a year.
  • How your sign looks and the quality of it will be judged by everyone that sees it. Keep that in mind when choosing a business sign company in Northern Colorado.
  • Many merchants increase their business measurably just by adding a good sign. Conversely, many have gone out of business because they simply were not identified well, so not enough potential customers knew of their existence. As one sign industry professional put it, “”A business without a sign is a sign of no business.””
  • We live in a mobile society. According to the United States Census Bureau, 18% of households relocate each year. As your customers move, you need to replace them by attracting new customers
  • Never forget to take advantage of vehicle graphics in Fort Collins and northern Colorado. Getting your message “on the road” will increase the impressions of your brand by exponential factor.

Make sure your business signs are the first “employee” you hire – they will be your silent salesperson for your business, always working!

Please give us a call or email today – our number one mission is to make your business successful through top quality, professional looking business signs.

 

Connecting Signs internally illuminted signs are versitile and advertise for you 24/7 365 days a year

Choosing a sign company in Fort Collins, Loveland, and Greeley

Choosing a sign company in Fort Collins, Loveland, and Greeley

 

Most people don’t realize sign companies even exist until they need a banner for an event, or they open their own business and come to the realization that they need their own sign out front to help customers find them. It can be overwhelming since there are so many different types of signs – storefront signs, window vinyl lettering, monument signs, electronic messaging centers, LED signs, dimensional letters, vehicle graphics, lobby signs, wayfinding signs,… the list goes on and on! It doesnt have to be so complicated – once you know (or think you know) the type of sign you need, it narrows down the choices to help you find a sign company in Fort Collins, Loveland, Greeley, Denver, or Cheyenne.

      • Look at existing signs – Look around Fort Collins to see what types of signs work best. Be sure to check out as many of your competitors as possible. Nothing is more disheartening than to spend your time and money on what you thought was the perfect sign, than to drive by your competitors shop and wish you had done something differently.

 

 

      • Go online – The internet is a great resource to find information on the different types of signs: how they’re made, images of effective signage, etc. It also will give you a good idea for which sign companies in Fort Collins specialize in the different types of signs.

 

 

      • Ask questions – Interview the prospective sign companies to get their ideas on the best type of signage for your business and location. If a sign company doesn’t have time to discuss and consult with you, maybe they aren’t the right match for your project.

 

 

      • Look local –There are many national sign companies, but you may want to look for a company in your region in order to get the service and solution that meets your specific, local needs. Ask them about their experience in the area and look at their portfolio of signs. A sign company with local experience should have an idea of what kind of signage works best for that market and be able to help you make choices.

 

 

      • Service – Another factor to consider in a Fort Collins sign company is the services they offer. Do you need a new look? A new logo? If so, find a sign company that offers graphic design, logo creation assistance, and other imaging services. Sign companies can also provide installation, maintenance, and repair.

 

 

      • Marketing experience – Signs are an essential part of any marketing plan. You might want to check to see what types of marketing experience the local sign companies have. Do they only do large monument signs? How about interior signs? And of course, the ever-increasingly popular vehicle wraps and graphics.

 

 

      • Sign pricing – Price is always a factor in any purchase and you will probably compare prices, but do not let price alone be the factor for your sign. Each sign is a custom creation, so find a sign company that will explain the materials and fabrication methods in the signage they are bidding. A sign is an investment that works for you 24/7 and should last for a long time (if needed). It is better to pay a little more for quality materials and design than to end up with a sign that doesnt command attention and represent your logo and brand to it’s fullest.

 

 

      • Get references – Ask the sign company to show you completed projects and get references. Follow up on them and you should be well on your way to finding a sign company in Fort Collins, Loveland, Greeley, or Cheyenne that you will be happy with.

 

 

Keep in mind that every good sign company fully understands that your business’s success is the number one priority for them… you succeed, they succeed!

 

 

 

 

 

 

 

 

 

 

Business Signs Fort Collins – Using Dimensional Letters

Dimensional Letter Signs

Dimensional letter signs can add a new element in your quest to attract new customers, and setting your business apart from the competition. A variety of materials can be used to create a 3-D effect to your signage lettering, inluding Metal, Plastic, Wood, Foam, and more. Dimensional letters will get noticed, and are in most cases make more effective signage than a standard flat sign panel.

Let’s take a look at some applications that can benefit from using dimensional lettering in their signage, and why.

Building Signs

There are a variety of construction materials and architectural styles in the buildings in this part of Colorado. You’ll find historic buildings next to brand new structures, old brick next to shiny new glass. Creating a building sign of complimenting materials and dimensional lettering can really add to the attractiveness of the structure. This can make it more inviting to enter, easier to rent space for, and create an overall polished impression. Choosing the right combination of materials, font and colors is critical, and one of the reasons to work with an experience sign company.

Corporate Signs

Sign letters that are three dimensional can convey a look and feel of strength, longevity and power. It is one of the reasons that dimensional letters are so popular for corporate signs. They can convey a message that can been viewed as institutional, contemporary, forward thinking, and unique. Let us know what you want to say without words, and we will help you get it across.

Lobby Signs

In many cases, your lobby or reception area signs are your first impression. This is not an area for inexpensive plastic signs. Three dimensional lettering can add the right touch of pinache’. Using cursive or italic can help convey a message of sophistication and professionalism. Sign letters that are 3-D, created in the right font, can actually communicate warmth, and a welcoming effect.

Monument Signs

Monument signs are perhaps the ultimate in multi-dimensional signage. You’ll see them used at the entrances to gated communities around Ft. Collins, as “welcome to” signs for towns, and as corporate signs. If you want to convey a message of strength, safety, quality, and importance, well thought out monument signs may just be your best option.