The Role of Signs in the Age of COVID-19
With all the changes being enacted because of COVID-19, the role of signs will undoubtedly become much more important as businesses and schools reopen and events (that were postponed) happen. It will take a while for things to go back to “normal”, but until then businesses and organizations will have to take responsibility for informing guests of the various safety precautions being implemented. The following list goes over some of the temporary sign solutions organizations and businesses can utilize to remind their customers to adhere to new guidelines in the age of COVID-19.
Since everyone is using their phones and looking down anyway, signs have moved to the floor in the form of floor decals. To promote social distancing, floor decals can be placed in high-traffic areas where guests might wait in line or gather in crowds. Just like any other sign, floor decals must be designed intentionally to ensure that people actually notice them. Selecting easy-to-read typefaces and highly contrasting foreground and background colors is the best way to get a guest’s attention.
Retractable Banners to Designate Important Areas
Retractable banners (usually used for trade show signs) are incredibly useful when you need to get and hold people’s attention. They come in various sizes, but most of them are about three feet wide and go from floor to eye level (or even higher depending on your specific needs). Retractable banners are best used indoors because the banners used in them do not allow for airflow. Retail locations need to clearly designate waiting areas or where a check-out line begins, and retractable banners are the perfect tools to get a guest’s attention.
Be Seen with Outdoor Mesh Banners and Flags
Being located near a busy road presents a challenge when you’re trying to get people to see that your business is open. Outdoor signage like mesh banners and flags are great ways to visually communicate to passing traffic. Whether you’re reopening soon or are trying to encourage customers to order take-out online, big and bold lettering is the way to go. Mesh banners work best when attached to fencing and outdoor flags – or feather flags – provide the most eye-catching “look” because they’re so tall and move elegantly in the wind.
Ready to Order Signs? Start Here!
If you are looking for signs for your business to help direct, inform, and be compliant with local and regional COVID-19 regulations, give Connecting Signs a call at 970-493-0133. We are here to help businesses, big and small, with all their signage needs. Whether you are looking for floor decals to promote social distancing, retractable banners to designate important areas, or to get noticed from the outside with mesh banners and flags, we can do it all!