One of the best and most meaningful ways to connect is a little old fashion: FACE-TO-FACE
Would you rather do this:
Or this:
In business, one of the best face-to-face interactions is at a trade show. According to surveys from leading business publications, involvement in trade shows and other “in-person” gatherings is very important for increasing sales, maintaining current customers and getting new customers. In this world of connecting with each other through technology (email, tweeter, facebook, etc.), there still is nothing like meeting face to face with someone. Not only for generating more business, but your interaction with business partners and co-workers. Things get accomplished, problems get solved, and quicker; who wouldn’t want that???
- Generate leads & drive incremental sales
- Solidify relationships with current customers
- Establish relationships with prospects, key target markets & the media
- Shorten the sales cycle
- Introduce & promote new products to a new or existing market
- Enhance brand & product visibility
- Educate & demonstrate new uses for existing products
- Obtain feedback on new & existing products
- Learn the latest industry trends
- Gain competitors insight
- Conduct competitor & market research
- Network with key industry contacts and key opinion leaders
- Learn more about the industry they support
- Have a presence in the industry
- Gain exposure in new markets
- Find personnel to grow your company
- Build sales force moral & foster camaraderie
- Demonstrate your commitment to a marketplace and your clients
- Identify new business opportunities
- Reinforce and test marketing strategies
- Purchase products at discounted prices
- Conduct research to ensure you make the best purchase decision
- Establish relationships with key vendors
- Learn latest industry trends & technologies
- Gain insight into what others in your industry are purchasing & why
- Learn from industry key opinion leaders
- Discover new products
- Compare competitive products side by side
- Meet the people only known previously via phone/email
- Have the chance to use a product before purchase