When we purchased a van for our business, we started using it right away to store supplies and travel to do installs for our customers. Because we didn’t have time to do a new design and a full wrap install, we used decals with our company name and contact information as you can see in the photo above. Pretty boring! Time to change that look.
There are many reasons why change is good (just google it). In fact, Google just made a big change to their logo with a flatter font that looks more modern. As you can see in the picture, it has the same coloring, but looks more like their parent company’s logo. You can google that too right here to read more.
If you don’t have a vehicle wrap, go to our website to read why a vehicle wrap is one of the best marketing investments you can make. If you do have a company car, van or truck with vehicle graphics (wrapped or just decals) you may want to think about redoing or adding to the design. There are many reasons why you may be wanting or needing to do a vehicle wrap change:
Improving on what you already have – Subtly refreshed
If you’ve had the wrap for a couple of years and it’s getting boring and you just want something slightly different. Take a look at this customer’s van and the changes they have made. Notice the original design which was decals, then a newly designed full wrap, and finally a subtle design change to the full wrap:
Total redesign – Almost
If you decide to make a color and design change, be sure to incorporate elements of your current identity into the new identity to keep from looking like an entirely different company. This is a picture of our new van which got a completely new design with very different colors. Notice the difference between our new van and the current design on our company truck and how we kept the CS logo the same.
For the non-business vehicle enthusiasts, a very popular vehicle wrap change is called color change. Learn more about this type of process versus painting. Your family vehicle, your pride and joy that never gets out unless the weather is perfect, or your car is in car shows or clubs – this is the way to go! Painting can be much more expensive and you are usually without a car for a lot longer than it takes to wrap a vehicle. The range of colors is huge and they come in gloss, matte, brushed metal and carbon fiber looks. Just look at the difference in this truck – white to military green! And this Mercedes – dark greenish to pearl white!
Other reasons to change a vehicle wrap:
- Age – make a refreshing change with a total makeover or just make a subtle change to the font or style (more modern)
- New information about your company (product or service)
- New logo for a brand new company (spin off)
- Logo redesign to reach a broader audience
Whatever you decide to change, go with a fresh, modern new look taking care not to add confusion with a totally different design. That’s not easy! Call us 970-493-0133. We can help with advice, design, and install making a vehicle wrap change a good experience!