Ensuring that the budget you put into your advertising efforts is being used to its fullest potential means that some advertisements need to be displayed throughout the year, no matter the season. Outdoor advertising doesn’t need to be difficult, but it’s not easy to prepare for unexpected weather. If you’re in a place that has a long and cold winter season, however, you know to always expect the unexpected. To help you better prepare for displaying your signage in the coldest months of the year, we’ve compiled a list of advertising solutions that will stand the test of the cold, wind, and snow so that you can continue to grow your business!
LED Message Centers to Light it Up
When you’re dealing with limited visibility, LED illumination is your best friend. LED message centers work best as additions to monument signs. These signs are bright, colorful, and customizable to your preference which allows you to display a multitude of engaging messages to your audience. They’re a great solution to the problem of limited visibility due to winter weather because they’re a solid and permanent sign that will provide your business with years of useful and effective advertising.
Outdoor Feather Flags for Effective Temporary Communications
When you’ve got heavy winds and snowy white-out conditions and signage advertising for your business, there’s not a lot you can do except wait out the storm. Are there any types of signage that can withstand the storm? Absolutely! Feather flags are a temporary outdoor signage solution that moves with the wind and won’t freeze or blow away. When installed and used correctly, they should provide you with effective (and temporary) communications to inform and direct your audience.
Vehicle Wrap and Graphics Offer Multiple Uses
In the winter season, it’s not uncommon to see lots of snow removal vehicles out and about clearing streets and parking lots. While these vehicles are working around the clock to keep the roads clear and safe, they also provide a great opportunity for advertising. With high-grade reflective vinyl, your truck graphics can be highly visible even at night.
Perimeter Fence Mesh Banners
Construction and worksites are going to carry on throughout the year, no matter the weather. To advertise, inform, and direct your audience the work site signage must be able to withstand all kinds of rough weather. If your work area has perimeter fencing, mesh fence banners are just the type of exterior sign that you need. The material of this unique product allows for an image or text to be printed onto it all while allowing air to flow through the channels of the mesh.
Prepare Your Business with Effective Outdoor Signage
Inclement weather is a given in any season, but during the winter months, your business’s outdoor signage needs to be extra durable and dependable. By thinking about the upcoming challenges, you’ll be better prepared to adapt to whatever happens. The signage types above are just a small fraction of the sign products we can produce for your business, any time of the year. When you need something to fit exactly what your company needs, you need to work with Connecting Signs. Contact us today to get started!
