Building sign from Connecting Signs in Fort Collins, CO

5 Tips for an Effective Building Sign to Attract Customers

A Building sign can be complicated! An effective sign is one that attracts customers and represents your brand in the best way possible. However, a building sign is a big investment. You don’t want to mess a step up because it could cost you thousands of dollars. Here’s some tips we have learned from our experience in sign design, manufacturing, and installation:

sign design

Example of a design proof

  1. Get the design right – When it comes to signage, sometimes you must work with a smaller area than what you were originally hoping for. Usually, these are under circumstances that are uncontrollable. Before you get too frustrated with the constraints, know that there are ways to get around these problems. With a little creativity and flexibility, even a small sign can be very visible from a distance! Keep the design simple with bold, block letters and contrasting colors. Intricate logos with fancy script lettering and beautifully shaded shapes or photographic elements look awesome on a website or business card. However, for an outdoor building sign that needs to, first and foremost, tell your customers who you are and what you do, a complicated logo might not be effective. But, don’t think you have to scrap your logo entirely! Even established corporations modify their logos for certain medias to increase visibility.

    Example of high and low contrasting colors

  2. Use contrasting colors – This is one of the things that can make or break a building sign. It doesn’t matter how large the letters are, if the colors of your sign do not contrast with each other, then you will not have an effective sign. The best color combination is white text on a black background. But, that doesn’t mean that a sign should be black and white. Just stick to the main idea of having lighter-colored letters on a darker-colored background. The same goes for reversing this scheme, you can have an effective sign with darker letters on a light background. Just make sure the colors are contrasting enough so that you can read them from far away or traveling at high speeds.
  3. Obtain approval from the city – Large structural buildings take a lot of time and planning. For construction to go as smoothly as possible, it’s important that you work within certain building codes and permitting procedures. These can be frustrating, but it’s important to be respectful of the local government and to uphold safety standards. Some city sign codes prohibit certain types of signs or have strict size requirements. Working with a knowledgeable and trusted sign company ensures that the permitting process will go as smooth as possible. How do you find one of those? Well, you’re reading a blog from one of the best in the business!

    Sign installation

    Some of our amazing installers

  4. Make sure the installation is done right – Building signs are often quite large and complex. When you have illuminated channel letters, for example, there are many parts that must be handled in a special way. You might be surprised to find out how many issues arise when you try to save some money and install your sign by yourself. The liability of having a sign improperly installed is daunting. Again, working with a company that has experienced installers ensures that your building signs will be installed correctly and will last for years.

    Wrong message!

  5. Take care of your sign – A building sign is like an employee that works for you all the time. From the sweltering hot Summer days to the freezing cold Winter nights, it is telling your customers about your business! Obviously, a building sign is not a human being. But, pay attention to the maintenance that your building sign needs. Illuminated signs like channel letters and cabinet signs will need bulbs changed from time to time. Trim overgrown foliage around your sign to ensure that nothing impedes your message. If something breaks or is aging too much, get it replaced as soon as possible. Keep up on appearances, because some customers will relate how your building looks to how you conduct business.