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Vehicle Graphics – 3 Questions to Ask About Your Advertising Campaign

How is your small business’ advertising going? Maybe the marketing dollars you’re spending isn’t translating to customers, or even “lookers”. Jumping into vehicle graphics and vehicle wrap advertising just might be the answer that you have been looking for. Chasing after premier spots in print media, TV, or radio come at a very hefty price. After reading these 3 reasons for utilizing vehicle advertising, you may want to switch at least some portion of the company’s marketing budget there.

When is a good time?

There are at least four key indicators for a business to know that it’s time to advertise

      1. In the first months of a new business you need to create brand identity.



    • After sales have stabilized to a significant level, which allow for enough dollars for advertising.



    • Competitors marketing efforts decrease.



    • Customers are seeking bargains and are more willing to change suppliers



Where to put my advertisements?

Start a new business here in Fort Collins or Northern Colorado and your phone will ring as soon as your service is turned on. The problem is that the calls will be from advertising salespeople. Sure, Yellow Pages sounds good and they’ve been around a long time. You add your logo and maybe an image and before you know it, you’re spending $2K and up annually for that small ad – and no one sees it. Ever been told you absolutely must advertise on the radio and notice even your own employees either listen to streaming music stations over the internet, satellite radio or have MP3 headphones on? Ever been told local TV would be a great way to really get your campaign going then realize that most families either stream shows over the internet commercial-free or DVR them and skip over the ads? The only time you can be reasonably sure that you will get your potential customers watching your TV ad is during the Super Bowl, but you probably don’t have $3.5 Million to run your 30 second spot. Other factors that affect this would be the kind of product being advertised and how you want your market to recall your brand. In terms of placement, this would be determined by the level of exposure and time of exposure of the target market on the said media.

Hitting the Target?

Businesses need to be asking “who is my target audience?” The answers might be something like “anyone over 40” or “anyone who loves animals” – while these answers might seem too specific, they’re not. Your business or advertising campaign may have several different types of a target audience and for each type you should identify a combination of these factors: • Demographics – by age, income, gender, occupation. • Psychographics – including hobbies, personal interests, preferences, music. • Geographic – this can be as general as worldwide or a specific city or country. • Use-based – how often the customer would want or need your product or service.

Frustratingly Simple!

Getting the “When”, “Where”, “Who” advertising factors correct can get frustrating. Our advice is to simplify and address all the key elements with vehicle wraps. We can tell you right here—without a chart or graph—that vehicle wraps will reach your target market. Vehicle graphics can achieve 70,000 visual impressions in just one day and 95 percent of people surveyed said they remembered the graphics they saw on vehicle wraps. They will reach your target market, and as far as demographics go, the young, the old, the poor, the wealthy, the students, the business owners, the married, the single see your ad as it turns your vehicle into a one-of-a-kind moving advertisement billboard It’s interesting when a business owner says to us “but if I have my logo and phone number on my car, I’ll have to drive safe because everyone will see it” …that statement really drives it home! Maybe sign companies should get credited more for keeping our roads safer by having people’s contact info on their vehicle. Vehicle graphics can be as simple as a $300-$1,000 vinyl lettering design to truck wraps, car wraps, or van wraps starting around $1600. Vehicle wraps are hot, trendy and it is in-your-face advertising people can’t help but notice. It is simply the way to remove your frustrations with your marketing campaign. Can’t make it through the article without this powerful chart (below) we’d like to share with you.  So here’s a couple more questions for you: Ready to get an answer to the “when”, “where”, “who” of advertising and marketing dollars? Want to forget about all those advertising ideas you’ve been “told” would work? We thought so too.





















Van Wraps - Signage Company - Connecting Signs - Fort Collins

Stay Consistent With Fleet Truck Graphics

// // Stay Consistent With Fleet Truck Graphics//

Fleet Managers, you know how important it is to have a consistent look with graphics across your fleet of trucks. Use more than one sign company, and you may very well have a slightly different font, or color, or quality of product from one truck or van to the next. That’s one of the biggest issues with continually shopping for a different wrap vendor instead of settling with the right one and allowing them to take care of all your universal fleet graphics needs.

Temptation to save money

No matter where you live here in the Front Range – Fort Collins, Loveland, Greeley, or Denver, you might see emails or direct mail from sign companies sometimes offering a discount to switch. Then later on, most times they will raise the price after getting your business. There are many great sign companies out there like Connecting Signs, you need to be certain a new company will take the time to match every logo, font, color, etc… things that are very important to a consistent message to your target audience whether its B2B or B2C.

Consistency matters

A company’s brand is critical – large corporations spend huge amounts on keeping their look consistent, everything from office interiors, uniforms, business cards, and of course vehicle graphics. Here at Connecting Signs we take color management very seriously, and develop custom profiles for the different vinyl types and not just use stock profiles. This practice sets us apart from over 90% of our competitors, and gives the most consistent color matching possible.

Your Fleet Graphics Partner in Fort Collins

We offer pricing discounts for multiple vehicle customers – it’s only right, once we have your fleet of trucks in our system, the up-front design and layout work is done, and we’re able to quickly and efficiently jump into printing the wrap or cutting the vehicle lettering.

Our team includes trained and certified project managers that have the ability to get your fleet wrapped in a timely manner—we follow a set plan approved by you to minimize downtime.

If you already have a design, we’re happy to be a partner in the background to print and install your fleet vehicle wraps, utilizing our large inventory of wrap films and heavy-duty commercial printers.

Then again, if you’re fleet is bare white and void of any graphics and you have no real design in mind, our team of experts can partner with you in developing a look that gets your brand noticed, and we don’t start printing or cutting until we get your 100% approval.


Well, there you go! …Jump around looking for the best price is rarely a best practice, and hopefully we’ve given you some solid advice and give you one less thing to worry about.

Forget the price shopping, looking for the cheapest sign company or trying to save a few dollars. In the long run, if your graphics are effective and your fleet matches then your quest is complete—all by Connecting Signs—the best choice for fleet vehicle wraps in Fort Collins, Loveland, Greeley, and Windsor.


Truck Wrap - Advertising Graphics - Signage Company - Connecting Signs - Fort Collins

Use Vehicle Graphics and Wraps In This Year’s Marketing Plan

Use Vehicle Graphics and Wraps In This Year’s Marketing Plan//

For all sizes of businesses here in the Fort Collins, Loveland, Greeley area, you’ve got to have an effective marketing plan that fits your companies budget. The world of advertising graphics on company vehicles continue to grow and be an ad venue where all sizes of businesses can benefit. Logo’s, website URLs, phone numbers, QR codes are just a few of the elements that can be utilized in eye-catching vehicle wraps and graphics and if you aren’t getting a return on investment for your ad dollars, it’s time to consider a rolling billboard.

Return on Investment of your Marketing $$$

Television, Radio, Magazines… Many business owners may first think of them when they put together a marketing plan, or more likely they daydream and wish they could only afford to advertise there! Truth be told, there’s better ways to get return on your ad dollars you spend. Look at vehicle wraps – the ultimate in mobile advertising. They’re billboards on wheels.

The number of vehicles you see with colorful graphics continues to grow, and no doubt your seeing more and more of them everyday. Just one wrapped vehicle can gain up to 70,000 impressions per day with no other advertising medium coming even close.

 // // Use Vehicle Graphics and Wraps In This Year’s Marketing Plan//

A full wrap for a compact sedan or small SUV start around $2,000. You’ll pay around $3,000-$4,000 for a top-quality wrap on a full-size van or large SUV. If these numbers are out of your range, you can have us design and install some great looking vinyl lettering starting in the $500 range. Either way, consider that if you put your ad on a traditional billboard in a high traffic area you could pay $2000 or more – per month. With a fleet wrap, truck wrap, or car wrap, you’ll get more exposure than with one costly billboard.

So for the money, you owe it to yourself to check out vehicle wraps as a part of your overall marketing mix.

What You Can Do

If vehicle wraps work for big-league advertisers like Pepsi, Walmart, McDonalds, and Frito-Lay, can they work for the small business too? You bet.

Any business with a product or service to sell is a candidate for a wrap. That includes insurance agents, house cleaning companies, landscape companies, retailers, realtors and more.

Reach Further

Vehicle wraps, truck wraps, and car wraps in Fort Collins, Loveland, Greeley, and Windsor make sense in today’s competitive world. Savvy consumers aren’t looking in the Yellow Pages, nor watching network television or listening to radio stations. A visual appealing graphic design carried out on both your companies website and onto the company vehicle wrap is making the ultimate impression on today’s consumer. It’s not easy for today’s business owner, but just like back in the “good old days” your customers are looking for brands they trust, names they remember and excellent service.

Let Connecting Signs help you find your brand no matter what type of business you have, we can produce the best auto wraps advertising campaign for your business.

Give us a call! The next Steps are simple!…



commercial van graphics fort collins - Signage Company - Connecting Signs

Vehicle Wraps Fort Collins

Fort Collins vehicle wraps involve more than just a colorful labeling of a vehicle. It’s a calculated marketing strategy that reaches your consumers right where their eyes are, in front of the steering wheel.


Vehicle wraps are designed to get attention. With today’s advances in software tools, templates, and large format printing, the design possibilities really are endless. The wrap designer gets the message across using contrasting colors, images, space, and typography.

vehicle wraps fort collins template

Vehicles with large side walls provide a large image surface for easy viewing and display. Fort Collins city buses, vans and trucks tend to do well in this regard. A professional design and application approach makes sure the design and layout of the vehicle wrap meets the client’s desires in the end. Additionally, it includes the necessary contact information in a clear, visible style as well.


Large format digital printing and vinyl technology make it easier for graphic designers and wrap installers to create eye-popping vehicle wraps. Creative, expertly-installed car wraps, truck wraps, and van wraps look like they have been hand painted on the vehicle (only better!). They also provide visual tricks that simply can’t be achieved using manual painting.


For vehicle wraps, the actual installation process is not as simple as laying on a magnet or a sticker. Instead, a lot of time and effort goes into the production, taking anywhere from 2 to 3 days for design work and review, a day for printing, and another full day for the installation onto the vehicle.

With vehicle and truck decals and removable signage such as magnet signs, the process is quite a bit easier, with most of the work going into the image design.


Using premium vinyl and expert installation, a vehicle wrap can be expected to last between 5-7 years – a great return on investment.

truck wrap fort collins 1 resized 600

Vehicle wraps are a superb form of mobile advertising and provide an effective way to market your business or product easily, including every time you drive the vehicle to work or park along a busy street.