Branding Your Business with Signs, Wraps, and Graphics
If your business is like Connecting Signs, we started from scratch. Starting a franchise didn’t appeal to us so we worked hard and with a lot of thought; came up with our business name, colors, and a logo. After almost 9 years, all the hard work and good marketing have worked out very well. Our business is well known and recognizable in the community. Signs are just one component of your overall branding efforts, but they’re often overlooked. The following goes over some of the basics of establishing a brand as well as how signs, wraps, and graphics can boost your overall branding strategy!
What is Branding?
Branding is the process of communicating a unique selling proposition, or differential, that sets a product or service apart from competing businesses. Establishing a great brand that sets you apart is a series of broad endeavors that may be in the target market you go after or the intangible benefits you bring to your customers. Visual branding is a component of these endeavors. Examples of visual branding techniques can include the creation of logos, fonts, taglines, jingles or mascots, and colors. Once a brand is established (which can take years), it’s important to trademark your visual identity so that your brand is protected.
What Does Signage Have to Do with Branding?
Here at Connecting Signs, we work with many different businesses and organizations who need their visual branding to be effectively showcased through mediums like:
- Vehicle wraps and fleet graphics
- Dimensional letters & logos
- Illuminated signs
- Lobby signs
- ADA & wayfinding signs
- Tradeshow and event signs
Matching Your Brand Through Signs
If you’re trying to grow your brand and build a reputation in your community, getting your signs up is a great first step. Understanding that what might work for another brand, won’t work for your needs is an important guide to setting your brand apart. Create a signage budget and do some research on what is possible because photos on the internet can be deceiving. Match your brand through signs by using a uniform color scheme and highlight your branding through effective signage. Effective signage does not mean the biggest and loudest sign out there – oftentimes it’s the simplest and most practical sign!
Branding a Business is a Process to Adapt and Learn From
If your business is taking off faster than you were anticipating or maybe things are slower than you thought they would be, take a second to reevaluate and recalibrate. Branding is a process that is different for every business and there is a lot that you can not control. Signage, however, is one component of your visual presentation that can be strategically controlled.
Call Connecting Signs for Your Brand’s Signage Needs
It’s easy for signage to slip through the cracks when you’re working hard to establish a brand identity. That’s why Connecting Signs is here to work with you to get your signs, wraps, and graphics up and doing their job as well as possible. Give us a call at 970-493-0133 or send us a quote request here, we’ll just need a short description of what you’re looking for and we’ll do our best to ensure that your signage needs are met! We strive to make this process as easy as possible for you and after the years of experience that we’ve had, we know you’ll be satisfied with what we can do for you!