The interior design of a space, whether it’s for a place that people wait, dine or just relax is so important to the efficiency of a business. There are many published studies about how the design of a space can psychologically impact a person.
When you have an inviting place that serves your customer’s subconscious mental needs, the day goes by nice and smooth. Considering how you want customers to feel while they wait or eat is the first step. Innovations in digital printing and vinyl technology have helped maximize the creative potential of a space. Along with printing whatever image you could possibly think of, vinyl comes in a variety of colors, transparencies, and textures allowing for endless options.
Frosted vinyl is less expensive and easier to install than actual etched glass and, sometimes, looks better than etched glass (which is a very difficult medium to work with). Frosted vinyl graphics can have intricate designs die-cut into the vinyl for a unique custom “look”. Frosted vinyl comes in many different finishes. Dusted crystal is a popular finish because it has glitter embedded into the vinyl.
A lobby or a reception area where guests check-in is a great opportunity to showcase your logo in a creative way. Usually these signs are referred to as: Lobby Signs. Colored acrylic is routed into any simple shape or letter and secured using a template directly to the wall. Mixing and matching colors can create an effective effect. LED lights can be installed into the sign and illuminate your brand.
Without a focal point, a space can seem empty and unfinished try interior design with signs. Bold, digitally printed graphics can be printed directly to vinyl, which is then installed onto an interior wall. You can dramatically improve blank wall with vinyl wall graphics. Printed wall graphics are always laminated to ensure longevity and durability. Environmental concerns can be address with non-PVC vinyl, ensuring peace of mind knowing that you’re not polluting the air.
An effective storefront is one that utilizes many kinds of signage. These business signs (indoor signs and outdoor signs) engage customers and attracts new customers. It is so important to appeal to your customers and meet their needs. You will also want to stand out among your competition. There are many things that you must consider when mapping out your signage structure. Here’s an example of effective storefront signs for your business.
If your business is being built from the ground up, you will want to inform the public of what is happening as well as information about when you’re opening. You can also take this opportunity to inform your potential customers about the services you offer. Vinyl banners or mesh fence banners are useful in this instance because they are made to be temporary and cost-effective.
Outdoor Building Signs
Next up, you will want to get permanent building signs mapped out and planned. This includes the design and attaining the required permits from the town or city offices. Monument signs provide great visibility from the road. If you’re located in a business park, your property management company should already have a monument sign by a nearby road that has multiple tenant panels. For your building sign, it’s a good idea to consider investing in dimensional letters. Backlit dimensional letters or an internally lit channel box are great options.
Window Graphics & Indoor Signs
The following signs are also very important to your business. Window graphics, in the form of cut vinyl, applied to the front door are great opportunities to inform your customers of your business hours as well as a helpful identifier of your location. This is especially true if you share a space with other businesses. Indoor signs, like lobby signs or wall graphics are also effective tools to enforce your brand. Menu boards are also a form of indoor signage that we can design and manufacture. If you’ve ever been out to eat, you know how important a well-designed menu is!
Vehicle Wraps & Vehicle Graphics
Finally, if you want to reach out to your customer base even further, you should seriously consider getting graphics on your company vehicle. Vehicle graphics, box truck graphics and trailer graphics are always very customized; no two projects are the same! With digitally printed graphics you can have your full color logo printed or you can choose from a variety of colors and finishes in ready-to-cut cut vinyl. Vehicle graphics stand out as one of the best methods for advertising. A full wrap may be pricey, but the return on that investment is one that you cannot pass up!
Reception and lobby – The entrance or the first look at a business where the customer or visitor is greeted. Most businesses have a lobby or reception area. It is usually where someone waits until their appointment. Your lobby or reception area can say a lot about your business.
So you’ve got your outdoor sign to your business and it looks awesome and you get loads of compliments and you’re easy to find and that’s all you need – right? Nope. Your customers walk in to your business and what do they see? Or a better question is “What do you want them to see?”
They are already impressed with your outdoor sign. Bring that impression indoors as well! We all use first impressions. When meeting someone for the first time we automatically make a first impression. Sometimes the impression will make or break a future friendship. The first impression is something that cannot be changed once it is made. The same is true for an office, store, reception, or lobby environment. Give your customers a positive and welcoming feeling when they walk in.
The lobby should reflect a clear and unmistakable image of your company’s specific brand identity. There are many different and creative ways to create bold, custom graphics for your lobby. They can be contemporary, rustic, industrial, signs for small spaces or very open spaces. Whatever your lobby looks like, you must have your business name and logo. A well designed office or lobby has the same type of theme and color scheme. Make sure your sign fits in with the rest of the office décor. Let your lobby work as marketing tool!
There are so many types of indoor lobby signs to choose from.
- Dimensional letters and logos can be made from aluminum, metal, plastic and are available in any color.
- Acrylic panels that stand off the wall can be done in clear, etched or frosted or in any color.
- Wall murals, decals and lettering can be used in many different kinds of reception area and are easy to install.
- Directional office signs and wayfinding signs are very useful in a lobby. The designs for these types of signs are endless. Try using a digital sign to display your information.
- Indoor routed signs or engraved signs using wood or acrylic look very nice and are usually used for ADA signage.
- Or make a huge impression with a back-lit sign of your logo and business name!
What do you want your customer to see and feel when they walk into your business?
- Welcomed when they do business with a hotel
- Comfortable when they enter the doctor office or hospital
- Informed when they walk into a busy office complex
- Pride when they walk into their kids’ school or day care facility
- Impressed and ready to do business with you
DO IT WITH THE RIGHT TYPE OF SIGN. WE CAN HELP, CALL US 970-493-0133!
Make a first impression on your customers with great looking interior signs. There are many options from wood, acrylic, veneers, and much more. Interior building signs serve a very important purpose to any business and facility. When clients and customers walk into your business you want to be sure that they can easily find their way around. Not having to ask for directions, but rather be simply “pointed” in the right direction, makes visiting your business pleasant and comfortable – not to mention avoiding time wasted by your employees having to answer the same questions over and over for directions to a visitor center, or restrooms…